 |
|
The
Newspaper Association of America (NAA) is a nonprofit organization
representing the $55 billion newspaper industry and more
than 2,000 newspapers in the U.S. and Canada. Most NAA members
are daily newspapers, accounting for 87 percent of U.S.
daily circulation. Membership also includes many non-daily
U.S. newspapers and other newspapers published in the Western
Hemisphere, Europe and the Pacific Rim. Information about
NAA and the newspaper industry can be found on the Association’s
Web site (www.naa.org).
NAA
was formed June 1, 1992 by the merger of the American Newspaper
Publishers Association, the Newspaper Advertising Bureau
and five industry marketing associations: the Association
of Newspaper Classified Advertising Managers, International
Circulation Managers Association, International Newspaper
Advertising and Marketing Executives, Newspaper Advertising
Co-op Network, and the Newspaper Research Council. NAA serves
the newspaper industry and its members in strategic efforts
to:
- Retain
and build advertising share in all categories and improve
newspapers’ sales and marketing capabilities
- Advocate
and communicate the views and interests of newspapers
to all levels of government and support newspapers’ interests
in First Amendment issues
- Encourage
a diverse workforce and reflect diversity in newspaper
products
- Provide
research, analysis and practical guidance on long-term
competitive developments in order to ensure continued
revenue growth through new product and business development
- Grow
readership and make newspapers a part of every consumer’s
life and every advertiser’s media plan, while building
renewed confidence about the industry externally and among
newspaper employees.
Industry
vision
Newspapers
serve our democratic society by vigilantly protecting the
people’s right to know. Newspapers are leaders in providing
news, editorial comment, information and advertising. Newspapers
will remain vital and sustain their vigilance by:
- Investing
energy and resources to strengthen their value to readers
and advertisers
- Continuing
to be the most comprehensive source of gathering, organizing
and presenting news and information
- Pioneering
businesses that anticipate and meet the changing needs
and desires of consumers and marketers
- Attracting,
retaining and advancing a talented, creative and diverse
workforce. (For a calendar of NAA Conferences and events,
see page 36)
|
|
 |
|
