Introduction
• Highlights: The Year in Review

Advertising
• U.S. Daily Newspaper Advertising Expenditures
• U.S. Daily Newspaper Classified Advertising Expenditures
• U.S. Advertising Expenditures - All Media
• Competitive Media Index

Circulation
• U.S. Daily Newspaper Circulation
• U.S. Daily Newspapers by Circulation Category
• U.S. Daily and Sunday Newspaper Circulation Expenditures
• Number of U.S. Daily Newspapers
• Total U.S. Weekly Newspapers
• Newspaper Joint Operating Agreements

Single-Copy
• How Single-Copy Buyers Rate Newspaper Buying
• Demographic Profile of Single-Copy Newspaper Buyers
• U.S. Daily Newspaper Single-Copy Prices

Readership
• U.S. Daily and Sunday Newspaper Reading Audience
• U.S. Daily and Sunday Newspaper Readership Demographics
• U.S. Daily Newspaper Pages or Sections Usually Read

New Media
• Newspaper Interactive Services
• U.S. Newspaper Web Site Readership

Employment
• U.S. Newspaper Employment
• Journalism Graduates
• Employment of Women and Minorities

Newsprint
• Growth Rate of U.S. Newsprint Consumption and Real GDP
• Newsprint Transaction Prices

Recycling
• U.S. Newspaper Recycling
• Use of Recycled Newspapers

Canadian Statistics
• Canadian Daily Newspapers
• Canadian Daily Newspaper Advertising Expenditures
• Canadian Advertising Expenditures - All Media

NAA
• NAA: Who We Are
• Information Resource Center
• NAA Foundation
• Newspaper in Education and Student Journalism Programs
• NAA Conference Calendar - Other Dates to Remember

NEXPO
• Facts about NEXPO
• NEXPO Attendee Profiles

Newspaper Interactive Services

• More than 1,500 North American daily newspapers have launched Web sites (as of May 26, 2004).
• Worldwide, there are more than 5,000 daily, weekly and other newspapers online.

Newspaper Web sites are the dominant local news destination

• Forty-five percent of U.S. adults who went online for any kind of news during the past week visited a newspaper-affiliated Web site.¹
• Ninety-four percent of current newspaper site visitors return to newspaper online destinations for news during the past six months.
• Newspaper Web pages reach more local online users than other local media sites in 22 of the top 25 U.S. markets.²
• Local advertisers spent $811 million to promote their products on newspapers' sites in 2003.³

Newspaper Web sites users are desirable consumers

• Newspaper Web site users spend almost twice as much time online than other Internet users, are more likely to have high-speed connections and are more likely to go online from work and home than other users.
• Sixty-nine percent of newspaper Web site visitors access the Internet from work every day, compared with 26 percent of general Internet users.
• Newspaper Web site readers are younger, better educated and more ethnically diverse compared with online audiences in general.
• Newspaper site visitors conduct banking online and use the Web for dining and leisure information, movie and theater times, and financial and travel information.

Advertisers are well served by newspaper Web sites

• Eighty-four percent of newspaper site visitors researched goods and services online during the past six months, compared with 59 percent of general Internet users.
• Eighty-two percent of newspaper site visitors purchased merchandise, goods or services online during the past six months, compared with 52 percent of other Internet users.
• Ad campaigns that appear in online newspapers can lead to significant brand impact among consumers in financial services and travel categories and in building persuasion in the automotive category.⁴
• Newspapers present advertisers with targeted advertising campaigns based on registration data collected from site visitors and behavioral data from users' past experiences on the site. Targeted ads reduce waste and reach more qualified leads.
• Three out of four Internet users read a printed paper during the past week. The printed newspaper is the primary source of local advertising for 51 percent of general Internet users.
• As a medium, Internet advertising is as likely as television to influence purchases made by Internet users. Advertising in local print newspapers remains the most influential of all media platforms.