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U.S. Daily Newspaper Pages or Sections Usually Read

Percent of Weekly Audience

Section Readership Adults Men Women White African
American		 Spanish/
Hispanic1
Business / finance 58 63 53 60 49 49
Classified 54 56 52 54 58 55
Comics 58 59 58 59 53 54
Entertainment (movies, theater, etc.) 66 61 70 66 63 64
Food / cooking 55 48 63 57 49 47
Local news section 83 81 85 84 78 75
Main news 88 87 88 88 82 82
Sports 60 73 46 60 58 57
TV / radio listings 52 51 52 53 49 44
1 Defined as "of Spanish or Hispanic origin or descent."
Source: Scarborough Research, 2003, Release 1 (Top 50 Market Report)
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