How Single-Copy Buyers Rate Newspaper Advertising
Newspaper advertising rates excellent / very good in select shopping and information categories: |
|
| Job opportunities | 72% |
| Real estate | 69% |
| Auto | 67% |
| Food and grocery | 65% |
| Sporting events | 64% |
| Entertainment events / activities | 60% |
| Ads for stores, other than supermarkets you shop in | 59% |
| Clothing | 53% |
| Health and beauty | 47% |
Newspaper advertising rates excellent / very good for meeting media expectations: |
|
| Makes it easy to know where to go to find the products you want | 62% |
| Gives prices of products and services | 62% |
| Lets you do comparison shopping | 56% |
| Helps you save money | 55% |
| Lets you know about new products and features | 54% |
| Helps you save time | 52% |
| Presents ads attractively | 50% |
| Shows ads in full color | 49% |
| Displays products in photos accurately | 48% |
Source: NAA Media Usage Study, 2000