Demographic Profile of Single-Copy Newspaper Buyers
Who they are |
|
| Male | 55% |
| Female | 45% |
| Age 18-34 | 40% |
| Age 35-49 | 33% |
| Age 50 and over | 28% |
| Married | 55% |
| Single / never married | 25% |
| Widowed / separated / divorced | 20% |
| Have children under 18 living at home | 48% |
| Median income | $40,220 |
Home ownership |
|
| Own | 68% |
| Rent | 31% |
Education |
|
| College graduate or more | 24% |
| Some college / technical training | 31% |
| High school graduate or less | 45% |
Employment |
|
| Employed full-time | 62% |
| Employed part-time | 15% |
| Not employed | 24% |
Occupation |
|
| Professional / manager / business owner | 33% |
| Sales / clerical | 11% |
| Blue collar | 29% |
| Service | 20% |
Source: NAA Media Usage Study, 2000