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The
Newspaper Association of America (NAA) is a nonprofit organization
representing the $54 billion newspaper industry and over 1,800
newspapers in the U.S. and Canada. Most NAA members are daily
newspapers, accounting for approximately 90% of U.S. daily
circulation. Membership also includes many nondaily U.S. newspapers
and other newspapers published in the Western Hemisphere,
Europe, and the Pacific Rim. Information about NAA and the
industry may also be found at the Associationís Web site on
the Internet [www.naa.org].
NAA
was formed June 1, 1992, by the merger of the American Newspaper
Publishers Association, the Newspaper Advertising Bureau and
five other marketing associations: the Association of Newspaper
Classified Advertising Managers, International Circulation
Managers Association, International Newspaper Advertising
and Marketing Executives, Newspaper Advertising Co-op Network,
and the Newspaper Research Council.
NAA serves the newspaper
industry and its individual members in strategic efforts to:
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Retain
and build advertising share in all categories and improve
newspapers' sales and marketing capabilities |
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Advocate
and communicate the views and interests of newspapers
to all levels of government and support newspapers' interests
in First Amendment issues |
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Encourage
a diverse work force and reflect diversity in newspaper
products |
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Provide
research, analysis, and practical guidance on long-term
competitive developments in order to ensure continued
revenue growth through new product and business development. |
NAA sponsors several
major meetings for its members and others in the industry:
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The
Annual Convention features a program of speakers, panels,
and workshops on matters of interest to those in the newspaper
business. The schedule:
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2000–New
York, May 7-10 |
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2001–Toronto,
April 29-May 2 |
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NEXPO®,
NAA's Annual Technical Exposition and Conference, combines
four days of the largest annual trade show of newspaper
systems and equipment in the United States with a conference
program designed to help improve newspaper production
operations.
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2000–San
Francisco, June 17-20 |
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2001–New
Orleans, June 16-19 |
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2002–Orlando,
June 22-25 |
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NAA
Newspaper Operations Superconference, Miami Beach, Jan.
23-28, 2000 |
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NAA
Foundation Conference on Newspaper In Education, New York,
April 4-7, 2000 |
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CONNECTIONS®
(New Media Conference), San Francisco, June 14-17, 2000 |
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NAA
Classified Conference, San Francisco, June 14-17, 2000 |
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NAA
Research Conference, San Francisco, June 14-17, 2000 |
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NAA
Marketing Conference, San Francisco, June 18-21, 2000 |
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NAA
Foundation
Founded
in 1961, the Newspaper Association of America Foundation is
the educational and charitable arm of NAA.
It
is dedicated to developing tomorrow's readers by encouraging
them to acquire and value information from newspapers and
other media. The Foundation achieves this objective by:
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Operating
programs that promote newspaper use by young people |
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Forming
strategic alliances |
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Making
targeted grants to leverage its resources. |
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The
Foundation's programs are targeted at students in elementary
school through early college. The programs emphasize the use
of newspapers by young people, but also include the use of other
media. Foundation programs are concentrated in three major areas:
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Newspaper
In Education: NAA Foundation provides training to newspapers
and educators on the use of newspapers in schools; helps
newspapers develop strategic plans for promoting and marketing
their NIE services; and represents newspapers with a broad
variety of education partners. |
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Newspaper
Content for Youth: The Foundation serves as an information
clearinghouse on youth readership initiatives by newspapers
and will help newspapers plan and evaluate youth features
and other content for young readers and their families. |
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Student
Newspapering: The Foundation provides information and
resources to newspapers, educators, and young people to
support the publication of school newspapers. |
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For
nonmedia inquiries, contact the NAA Information Resource Center
at (703) 902-1692.
For media
inquiries, contact the NAA Public Relations office at (703)
902-1737.
To order
a copy of Facts About Newspapers, call 1-800-651-4NAA and ask
for product 50136.
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