Sunday/Weekend
Readers %
of Total Adult
Population
1970
77.6
72.3
1977
68.5
67.9
1980
66.9
67.4
1982
67.0
66.6
1984
65.1
65.4
1985
64.2
65.1
1986
62.9
64.1
1987
64.8
65.7
1988
64.2
64.0
1989
63.6
67.0
1990
62.4
67.1
1991
62.1
66.9
1992
62.6
68.4
1993
61.7
69.0
1994
61.5
70.4
1995
64.2
72.6
1996
58.8
68.5
1997
58.7
68.5
1998
58.6
68.2
Adult
= age 18 and over.
Sources:
W.R. Simmons & Associates Research Inc. 1970-1977, Simmons
Market Research Bureau Inc. 1980-1994,
Scarborough Research--Top 50 DMA Market Report, 1995-1998
