U.S. Readership Demographics

	Percentage of Weekday Audience
Section Readership	Adults	Men	Women	White	Black	Spanish/ Hispanic
`Business/Finance`	`62`	`68`	`57`	`64`	`53`	`50`
`Classified`	`56`	`57`	`54`	`55`	`59`	`56`
`Comics`	`60`	`61`	`60`	`61`	`56`	`53`
`Entertainment (movies, theater, etc.)`	`68`	`63`	`74`	`68`	`67`	`64`
`Food or cooking`	`56`	`47`	`66`	`58`	`50`	`46`
`Main News`	`90`	`89`	`92`	`91`	`86`	`83`
`Sports`	`63`	`77`	`48`	`63`	`60`	`60`
`TV/radio listings`	`55`	`54`	`57`	`56`	`53`	`48`

Hispanic: Defined as "of Spanish or Hispanic origin or descent."

Source: Scarborough Research–Top 50 DMA Market Report, 1998 (Release 1)