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9
Who Are They?
| Male |
48%
|
| Female |
52%
|
| Age 18-34 |
44%
|
| Age 35-49 |
33%
|
| Age 50 and over |
23%
|
| Married |
55%
|
| Single/never married |
29%
|
| Widowed/separated/divorced |
16%
|
| Have children living at home |
46%
|
| Median income |
$37,700
|
Home Ownership:
Education:
| High school graduate or less |
44%
|
| Attended or graduated college |
56%
|
Employment:
| Employed full-time |
56%
|
| Employed part-time |
19%
|
| Not employed |
25%
|
Occupation:
Professional/manager/
business owner |
32%
|
| Sales/clerical |
17%
|
| Blue collar |
19%
|
| Service |
12%
|
| Homemaker |
12%
|
| Other |
8%
|
Source:
"So Many Choices. So Little Time." NAA
Media Usage Study, 1998
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