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How Single-Copy Buyers Rate Newspaper Advertising
 
 Rating of Newspaper Advertising
as Excellent/Very Good:
Food and grocery ads
80%
Ads for job opportunities
75%
Making it easy to know where to go to find the products you want
69%
Ads for entertainment events/activities
70%
Giving prices of products and services
68%
Ads for sporting events
69%
Auto ads
70%
Real estate ads
63%
Letting you do comparison shopping
62%
Helping you save money
64%
Ads for stores,
other than supermarkets you shop in
61%
Making you feel good about clothing ads
55%
Letting you know about new products and features
56%
Helping you save time
54%
Ads that are presented attractively
54%
Ads in color
54%
Giving you as good an idea as possible of what products actually look like
51%
Health and beauty ads
49%
The product it advertises
52%
 

Source: "So Many Choices. So Little Time." NAA Media Usage Study, 1998
 
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