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11
U.S. Daily and Sunday Circulation Expenditures

 
Year
Weekday
(thousands)
Sunday
(thousands)
Total
(thousands)
19601
$ 1,168,627
$ 435,601
$ 1,604,228
1970
1,921,404
712,998
2,634,402
1975
2,886,978
1,034,537
3,921,515
1980
3,863,822
1,605,767
5,469,589
1985
5,233,661
2,425,636
7,659,297
1986
5,410,949
2,641,199
8,052,148
1987
5,561,670
2,837,362
8,399,032
19882
4,869,613
3,176,674
8,046,287
1989
5,005,078
3,365,246
8,370,324
19903
1991
5,455,070
3,242,609
8,697,679
1992
5,745,052
3,418,482
9,163,534
1993
5,704,671
3,489,132
9,193,802
1994
5,846,897
3,596,320
9,443,217
1995
6,007,134
3,713,052
9,720,186
1996
6,157,735
3,811,504
9,969,239
1997
6,227,741
3,837,902
10,065,643
19984
6,352,295
3,914,660
10,266,955
 

1 From 1960 through 1987, the estimates were computed by applying each newspaper's single-copy rate to its circulation as shown in Editor & Publisher, ABC or SRDS.

2 Beginning in 1988, the estimates were computed separately for single-copy sales and subscriptions in order to more accurately estimate total circulation expenditures.

3 Data not provided for 1990.

4 Preliminary data.

Sources: NAA, ABC, SRDS, CARD, Editor & Publisher

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