 |
12
| Year |
National
Advertising (millions)
|
Retail
Advertising (millions)
|
Classified
Advertising (millions)
|
Total
Newspaper Advertising (millions)
|
Gross
Domestic Product (billions)
|
| 1965 |
783
|
2,429
|
1,214
|
4,426
|
719
|
| 1970 |
891
|
3,292
|
1,521
|
5,704
|
1,036
|
| 1975 |
1,109
|
4,966
|
2,159
|
8,234
|
1,631
|
| 1980 |
1,963
|
8,609
|
4,222
|
14,794
|
2,754
|
| 1985 |
3,352
|
13,443
|
8,375
|
25,170
|
4,181
|
| 1986 |
3,376
|
14,311
|
9,303
|
26,990
|
4,422
|
| 1987 |
3,494
|
15,227
|
10,691
|
29,412
|
4,692
|
| 19881 |
3,821
|
15,790
|
11,586
|
31,197
|
5,050
|
| 1989 |
3,948
|
16,504
|
11,916
|
32,368
|
5,439
|
| 1990 |
4,122
|
16,652
|
11,506
|
32,280
|
5,743
|
| 1991 |
3,924
|
15,839
|
10,587
|
30,349
|
5,917
|
| 1992 |
3,834
|
16,041
|
10,764
|
30,639
|
6,244
|
| 1993 |
3,853
|
16,859
|
11,157
|
31,869
|
6,553
|
| 1994 |
4,149
|
17,496
|
12,464
|
34,109
|
6,936
|
| 1995 |
4,251
|
18,099
|
13,742
|
36,092
|
7,254
|
| 1996 |
4,667
|
18,344
|
15,065
|
38,075
|
7,636
|
| 19972 |
5,315
|
19,242
|
16,773
|
41,330
|
8,111
|
| 19983 |
5,721
|
20,331
|
17,873
|
43,925
|
8,511
|
1
The 1988 category figures are not directly comparable to previous
years due to a change in methodology.
2
Revised data.
3 Preliminary
data.
Sources:
NAA, U.S. Department of Commerce
|
|
 |
