 |
13
|
19971
(millions)
|
%
of
Total
|
19982
(millions)
|
%
of
total
|
%
Change
|
| Daily Newspapers Total |
$ 41,341
|
22.1
|
$ 43,925
|
21.8
|
6.3
|
| National |
5,322
|
2.8
|
5,721
|
2.7
|
7.5
|
| Retail |
19,257
|
10.3
|
20,331
|
10.1
|
5.6
|
| Classified |
16,762
|
8.9
|
17,873
|
8.9
|
6.6
|
| Magazines |
9,821
|
5.2
|
10,518
|
5.2
|
7.1
|
| Broadcast Television |
36,893
|
19.7
|
39,173
|
19.4
|
6.2
|
| Cable Television |
7,237
|
3.9
|
8,301
|
4.1
|
14.7
|
| Radio |
13,491
|
7.2
|
15,073
|
7.5
|
11.7
|
| Direct Mail |
36,890
|
19.7
|
39,620
|
19.7
|
7.4
|
| Yellow Pages |
11,423
|
6.1
|
11,990
|
5.9
|
5.0
|
| Miscellaneous3 |
23,940
|
12.8
|
25,769
|
12.8
|
7.6
|
| Business Papers |
4,109
|
2.2
|
4,232
|
2.1
|
3.0
|
| Outdoor |
1,455
|
0.8
|
1,576
|
0.8
|
8.3
|
| Internet |
600
|
0.3
|
1,050
|
0.5
|
75.0
|
| Total - National |
110,538
|
59.0
|
119,285
|
59.3
|
7.9
|
| Total - Local |
76,662
|
41.0
|
81,942
|
40.7
|
6.9
|
| TOTAL - ALL MEDIA |
$187,200
|
100.0
|
$201,227
|
100.0
|
7.5
|
1
Revised data.
2
Preliminary data.
3
Includes weeklies, shoppers, pennysavers, and cinema advertising.
Estimates
include all costs: time and talent, space and production.
Sources: NAA (newspapers), McCann-Erickson Inc. (all other media)
|
|
|
