 |
More than 950 North American daily newspapers
have launched online services (as of April 1, 1999). |
|
| Worldwide, there are more than 2,800 daily,
weekly and other newspapers online. (Source: Editor & Publisher) |
|
All of the top 100 newspapers (by circulation)
have online products. |
|
More than 75% of the daily newspapers on the
Web have circulations under 50,000. |
|
Seven of the top 20 online news sites (by reach)
are newspaper sites (Source: Media Metrix) |
|
More than 75% of those newspapers on the Web
offer online classified products. |
|
According to a recent NAA study, 43% of the
respondents use daily newspaper sites as the primary source of
online classifieds. The same study indicates that consumers generally
prefer newspaper classified sites over the competition. |
|
Eighty-two percent of online newspaper readers
read the printed newspapers with same or increased frequency (Source:
Scarborough Study of Online Users for NAA) |
|
Fifty-four percent of consumers who look for
local or community information on-line use online newspapers.
(Source: Scarborough Study of Online Users for NAA) |
|
Articles in newspapers and magazines are the
leading offline source used to find Web addresses for products
and services. (Cyber Dialogue) |
|
Expenditures on online newspapers totalled
$219 million in 1998, including $157 million in advertising. |
|
Fourty-five percent of online newspaper users
visit newspaper sites at least once a day. (Source: Real Media) |
|
Users of online newspaper sites in major markets
are more likely than Web users to conduct transactions online.
(Source: INTECO)
|
Percent
of
Newspaper
Online Users
|
Percent
of
Web Users
Overall
|
| Book travel online |
19.8
|
5.8
|
| Make purchases online |
28.8
|
11.9
|
| Manage investments online |
36.8
|
13.5
|
| Pay bills online |
16.6
|
2.6
|
|
| For links to newspapers online, go
to Hotlinks
or Newspaperlinks. |
