< 
34
Canadian Advertising--All Media
19951 
(millions $CDN)
% of Total
19961 
(millions $CDN)
% of
Total
19972 
(millions $CDN)
% of 
Total
Daily Newspapers
$1,900
32.5
$1,960
32.0
$2,303
34.1
Television
1,844
31.6
1,975
32.3
2,099
31.1
Weeklies, Semi, Tri, etc.
579
9.9
597
9.7
634
9.4
Radio
758
13.0
792
12.9
849
12.6
General Magazines
316
5.4
318
5.2
347
5.1
Trade Magazines
229
3.9
233
3.8
252
3.7
Other Print
47
0.8
49
0.8
48
0.7
Outdoor
167
2.9
200
3.3
220
3.3
TOTAL MAJOR MEDIA
5,736
100.0
6,011
100.0
6,011
100.0
 

1 Revised Data.

2 Preliminary Data.

Source: Canadian Newspaper Association 
 
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