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Home > NAA mediaXchange 2016 > News & Media > Blog for NAA mediaXchange

Blog for NAA mediaXchange

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NAA mediaXchange 2016: Mark Thompson, The New York Times

By KIRSTEN BALLARD
April 27, 2016

Ads are not bad, you’re just doing them wrong. That was the message The New York Times CEO Mark Thompson had for the Tuesday lunch session at NAA mediaXchange 2016. Ad blockers are a growing problem, but Thompson blames that on the nature of internet ads.

“A lot of it feels noisy, it feels intrusive, it feels random,” he said. “It can be a grueling experience.”

NAA mediaXchange 2016: Educate Your Readers About Ad Blocking

By LISA RABASCA ROEPE
April 25, 2016

A 2015 report by Adobe and PageFair estimates that $21.8 billion in ads were blocked last year. Meanwhile, half the reporters in the newsroom are using ad blockers, reports Michael Romaner, Executive Vice President for Digital, Morris Communications Co.Yet, there is no negative consequence to using ad blockers and publishers haven't done much to educate readers about ad blockers.

NAA mediaXchange 2016: Social Media, The Medium is the Message

By KIRSTEN BALLARD
April 21, 2016

Periscope, Snapchat Discover, Meerkat, Blabb, Facebook Instant Articles-- the list goes on and on. The ever growing digital world of social media is a minefield for publishers, as they strive for engagement and views. Engaged audiences widen the reach of the newspaper content distribution, and in NAA mediaXchange 2016, a panel of social media experts explained how they use social media to engage and grow their audience.

WWP Group CEO Urges Traditional Media to "Make the Case"

By LISA RABASCA ROEPE
April 21, 2016

Sir Martin Sorrell, CEO of WWP Group, urged traditional media companies to engage with WPP and its clients. "I've said this since we started, we should walk with media editors in exactly the same way as we walk with the clients," Sorrell said via live streaming video from London during the Tuesday morning keynote. WPP's biggest clients include Ford, Unilever, P&G, Nestle and Volkswagen.


NAA mediaXchange 2016: Making Preprints Deliver

By MARK TONER
April 21, 2016

Preprints remain a vital revenue source for publishers and a driver of traffic and purchases for advertisers, but a better sense of the return on investment is needed to ensure their future health, according to speakers at a NAA mediaXchange 2016 session Tuesday.

"ROI is a hot topic across the board, and media do need to be held accountable," said Susan Jacobs, vice president and general manager of Tribune Publishing's MediaWorks, acknowledging that the industry has room to improve in the metrics it provides to advertisers.


NAA mediaXchange 2016: Follow the Money

By MARK TONER
April 21, 2016

Now that mobile is rapidly surpassing desktop usage, publishers need to focus on helping their "second customers" —advertisers—connect to customers across all platforms, former Wall Street Journal executive Penelope Abernathy told NAA mediaXchange 2016 attendees. Now Knight Chair in journalism and digital media economics at the University of North Carolina, Abernathy stressed the importance of creating full-service digital shops for advertisers, even in small markets.


NAA mediaXchange 2016: Local Elections, Local Ads

By LISA RABASCA ROEPE
April 20, 2016

Local newspapers need to claim their share of the local political advertising dollars, estimated to be in excess of $11.5 billion this year. To help newspapers make their case to local political groups and candidates, NAA commissioned Nielsen Scarborough to conduct a study on the influence of local media in the political process.


NAA mediaXchange 2016: What is Driving the 2016 Election

By LISA RABASCA ROEPE
April 20, 2016

No matter what happens on November 8, the 2016 presidential election is bound to go down in the history books. NAA mediaXchange 2016 participants were given a rare look under the hood on Tuesday when two political pollsters – one a Republican, the other a Democrat – gave their insights on 2016 presidential race on the day of the highly anticipated New York State primary.

NAA mediaXchange 2016: Covering the White House

By KIRSTEN BALLARD
April 20, 2016

When Michael McCurry worked as White House Press Secretary, he said social media was taking the reporters out for drinks. A few terms later, it was a different world for Jeff Carney who served as White House Press Secretary for President Obama from 2008 to 2014. It was the first digital savvy White House.

At NAA mediaXchange 2016, Carney and McCurry were joined by Susan Page, Washington Bureau Chief of USA TODAY in the session "Covering the White House," moderated by Chris Cillizza, Political Reporter of The Washington Post.


NAA mediaXchange 2016: AP presentation

By MARK TONER
April 19, 2016

Along with upgrading its election platform to cover 5,000 races this fall, AP continues efforts to improve photo and video services, expand local coverage through increased use of member stories, and experiment with the safe use of drones in newsgathering and virtual reality storytelling. AP is also offering discounts for long-term contracts and moving its headquarters to less expensive space to create a state-of-the-art newsroom.


NAA mediaXchange 2016: Changing the Culture

By LISA RABASCA ROEPE
April 19, 2016

One of the greatest challenges newspapers continue to face is changing the culture of the newsroom. At Monday's mediaXchange session, "Changing the Culture: What Works," co-sponsored by ASNE, three newspaper executives discussed recent cultural shifts in their newsrooms with moderator Pam Fine, ASNE president and University of Kansas' Knight Chair of News, and offered advice to others looking to make a shift.


NAA mediaXchange 2016: Designing a Paper

By MARK TONER
April 19, 2016

The imminent end of the newspaper homepage is often predicted, but Dr. Mario Garcia predicted that it will be replaced by "thousands of front pages" every day. With every social media link serving as a point of entry to the newspaper and its content, the challenge, Garcia told NAA mediaXchange 2016 attendees, is "how you make people read that second article."


NAA mediaXchange 2016: API Research

By MARK TONER
April 19, 2016

In today's media environment, trustworthiness is becoming more about site navigation, mobile access and fast load times. "These are the new fundamentals, the things you have to master," Tom Rosenstiel, executive director of the American Press Institute said during a Monday morning session at NAA mediaXchange 2016. "They reflect your values and competence as much as the stories you choose to cover."



NAA mediaXchange 2016: Will Micropayments go Macro?

By LISA RABASCA ROEPE
April 19, 2016

Music has Spotify, video has Netflix but journalism didn't have a single content platform to support it, until now. Blendle is hoping to change micro-payments with its Spotify-like platform that encourages readers to pay a nominal fee for each article they read. The platform serves up premium content from a variety of well-known publishers while maintaining the publication's unique brand.

 

NAA mediaXchange 2016: Mobile at a "Tipping Point"

By MARK TONER
April 18, 2016

With mobile news consumption far outpacing desktop traffic, mobile represents a $50 billion-plus opportunity for publishers, Google's managing director of global partnerships for news and publishing, Laurent Cordier, told NAA mediaXchange 2016 attendees. "We are all moving towards mobile," Cordier said. However, mobile's fragmented distribution models pose challenges for publishers seeking to monetize content. "We think we are at a tipping point where it is urgent to change the user experience."



NAA mediaXchange 2016: Evolution of Local News

By KIRSTEN BALLARD
April 18, 2016

"How do you serve broccoli?" This question was asked at "The Evolution of Local News" at NAA mediaXchange 2016, by an attendee wanting to know how best to serve the unpleasant stories that nobody really wants to read, the boring, but important ones. Jim Brady, founder and CEO of BillyPenn, suggests making a well-balanced meal.



Keynote: Marty D. Baron, The Future Of News

By KIRSTEN BALLARD
April 18, 2016

The start of NAA mediaXchange 2016 opened with Marty Baron, Executive Editor of The Washington Post, and moderator Triff Alatzas, Publisher and Editor in Chief of The Baltimore Sun, talking about the "Future of News." And the outlook is optimistic, according to Baron.

 

AdCellerant Allows Newspapers to Have "Full Control" Over Digital Marketing Campaigns

April 16, 2016

 

While advertising in all forms remains an important revenue stream for newspapers, the business strategy is shifting toward offering full-scale marketing campaigns as a way to better serve local businesses and capture additional ad revenue.The downside is that it can be much more demanding on news organization staff. That is where AdCellerant comes in. A digital marketing services and ad technology company, AdCellerant already manages more than 7,500 digital marketing campaigns for small businesses each year.


David Chavern: Preview of NAA MediaXchange 2016

By DAVID CHAVERN
April 15, 2016

 

NAA President & CEO David Chavern previews NAA mediaXchange and discusses the importance of local, the theme for this year's conference.

 

NAA mediaXchange 2016 Preview: Marty Baron to Deliver Opening Keynote on the Future of News

March 11, 2016

This April, 1,000 members of the news media industry will descend on Washington, DC for NAA mediaXchange 2016. As NAA prepares to welcome attendees to its home town, it is calling on another local, Marty Baron, Executive Editor of The Washington Post, to deliver the opening keynote to kick off the event. And during a time of rapid transformation of the industry, there is perhaps no more relevant topic for his speech than the future of news.

 

With TicketSauce, Newspapers Earn Revenue From Event Ticketing

March 3, 2016

Major companies have been making moves to gain market share in the $7 billion national ticket service fee industry. While these platforms are known for providing tickets to major movies, concerts and festivals worldwide, newspapers may have an edge when it comes to local events. This is the vision behind TicketSauce, a winning startup in NAA's 2016 Accelerator Pitch Program.