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Home > NAA mediaXchange 2015 > News & Media > Blog for NAA mediaXchange

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Blog for NAA mediaXchange

Latest Posts

Five Answers with Taek Chung, AdHusky

March 3, 2015

1) How do you read the newspaper - print, online and/or mobile?

For online, I usually read it via LinkedIn and Facebook. I live/work in San Francisco downtown, so I commute by tram/bus, where I read 80% of my news on my smartphone. For BusinessInsider (which I subscribe), I read them on PC since am getting their curated news via emails.

Five Answers with Paul Field, Touchcast

February 24, 2015

1) How do you read the newspaper - print, online and/or mobile?

Monday to Saturday I read newspapers on my iPhone first thing, and will dip in and out throughout the day from my Mac. I’m based in London so I’ll pick up the free Metro in the morning and the free Evening Standard in the afternoon. On Sunday I try to have plenty of screen-free time and enjoy reading The Mail on Sunday and The Sunday Times in print.

Five Answers with Jeff Sonderman, American Press Institute

February 17, 2015

1) How do you read the newspaper - print, online and/or mobile?

In our audience research at the American Press Institute, we’ve found that the average American adult uses four different devices or technologies to get news in a given week, moving from print to mobile to tablet to laptop depending on the situation and needs of the moment. I personally identify pretty closely with that.

Attention College Students: Cover NAA mediaXchange 2015 in Nashville

February 9, 2015

NAA is seeking students to cover the NAA mediaXchange 2015 on Monday, March 16, and/or Tuesday, March 17.

In advance of the show, we are looking for local college students to help NAA cover the event. During the show, our student news team will write recaps of sessions, take pictures and videos, and assist with social media to help provide total coverage to the more than 1,000 expected attendees. It is also an excellent networking opportunities to meet key media and advertising executives.

San Antonio Express-News generates mobile revenue with help from Saambaa

February 9, 2015

Hearst’s San Antonio Express-News found a way to successfully engage millennials and generate mobile revenue in less than a year thanks to saambaa, a mobile entertainment platform.

Since launching the Play SA app in May 2014, saambaa has repackaged the Express-News’s local content including events, dining and entertainment, which serves as a mobile concierge for residents and tourists. The app has allowed the newspaper to develop relationships with several local businesses and leverage their presence as a preferred news and city guide for San Antonio.

Five Answers with Damon Kiesow, McClatchy Interactive

January 27, 2015

4) If you could change one thing about the newspaper industry, what would it be?

I would hire a technologist for every copy editor we have lost in the past 10 years. We spent too much time cutting and not enough reinvesting while we could, leaving us at a competitive disadvantage to digital native organizations. To paraphrase a Netflix exec, can we now become Buzzfeed/HuffPo/etc. faster than they can become us?

Five Answers with Jonah Goodhart, Moat CEO

January 19, 2015

2) What's the most exciting thing going on at your company?

The idea that we’re beginning a shift away from an “impressions and clicks economy” to an “attention economy”, is very exciting. Moat is at the center of this movement as the analytics company measuring “attention” for over 100 billion ad impressions every month! We will look back on this transition period and be surprised that it took us so long to move away from the old standards, but old habits die hard!

Newspaper media are vital for compelling storytelling

January 13, 2015

We live in a world of instant gratification.

We have an abundance of information at our fingertips and the ability to stay up-to-date on world events within seconds. We embrace new digital technologies and they are revolutionizing the ways in which news media is consumed and stories are told. It is an exciting time to be a part of the newspaper media industry.

Five Answers with Amy Webb, Webbmedia Group

January 12, 2015

1) How do you read the newspaper – print, online and/or mobile?

I wouldn't say that I read any particular newspaper at all. Instead, I subscribe to a few different networks and services that curate content for me. I rely most heavily on an app called Nuzzel, which tracks which stories are being shared by people whose opinions I value most. Once a story has reached some level of critical mass (it changes depending on how busy I am) I see a push notification on my mobile. I also use the app to track other stories that are popular.

Five Answers with Susan Page, USA Today

January 6, 2015

1) How do you read the newspaper – print, online and/or mobile?

All of the above. My husband, a columnist for The Dallas Morning News, and I get four print editions delivered to our doorstep at home every morning – USA TODAY (of course), The New York Times, The Wall Street Journal and The Washington Post. They usually arrive by 4:30 AM, an impressive performance by an old-style delivery system. Reading the print editions over coffee in the early morning is one of life’s pleasures, in my view.