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Home > NAA mediaXchange 2015 > News & Media > Blog for NAA mediaXchange

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Blog for NAA mediaXchange

Latest Posts

Five Answers with Damon Kiesow, McClatchy Interactive

January 27, 2015

4) If you could change one thing about the newspaper industry, what would it be?

I would hire a technologist for every copy editor we have lost in the past 10 years. We spent too much time cutting and not enough reinvesting while we could, leaving us at a competitive disadvantage to digital native organizations. To paraphrase a Netflix exec, can we now become Buzzfeed/HuffPo/etc. faster than they can become us?

Five Answers with Jonah Goodhart, Moat CEO

January 19, 2015

2) What's the most exciting thing going on at your company?

The idea that we’re beginning a shift away from an “impressions and clicks economy” to an “attention economy”, is very exciting. Moat is at the center of this movement as the analytics company measuring “attention” for over 100 billion ad impressions every month! We will look back on this transition period and be surprised that it took us so long to move away from the old standards, but old habits die hard!

Newspaper media are vital for compelling storytelling

January 13, 2015

We live in a world of instant gratification.

We have an abundance of information at our fingertips and the ability to stay up-to-date on world events within seconds. We embrace new digital technologies and they are revolutionizing the ways in which news media is consumed and stories are told. It is an exciting time to be a part of the newspaper media industry.

Five Answers with Amy Webb, Webbmedia Group

January 12, 2015

1) How do you read the newspaper – print, online and/or mobile?

I wouldn't say that I read any particular newspaper at all. Instead, I subscribe to a few different networks and services that curate content for me. I rely most heavily on an app called Nuzzel, which tracks which stories are being shared by people whose opinions I value most. Once a story has reached some level of critical mass (it changes depending on how busy I am) I see a push notification on my mobile. I also use the app to track other stories that are popular.

Five Answers with Susan Page, USA Today

January 6, 2015

1) How do you read the newspaper – print, online and/or mobile?

All of the above. My husband, a columnist for The Dallas Morning News, and I get four print editions delivered to our doorstep at home every morning – USA TODAY (of course), The New York Times, The Wall Street Journal and The Washington Post. They usually arrive by 4:30 AM, an impressive performance by an old-style delivery system. Reading the print editions over coffee in the early morning is one of life’s pleasures, in my view.