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Home > NAA mediaXchange 2014 > News & Media > MXC Blog

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Newspaper execs: Readers to decide future of print news products

By ALISON NOON
March 24, 2014

Newspaper executives said in the closing session of the 2014 NAA mediaXchange that the future of print media is out of their hands. Katharine Weymouth, publisher and CEO of The Washington Post, led three longtime newspapermen in a discussion Tuesday that recapitulated the necessity of a conference focused largely on mobile news, social media and digital subscriptions. Larry Kramer, publisher of USA Today, said he could not begin to predict what effects new technologies and consumer preferences may have on newspapers’ print products next.

Newspaper executives talk about their experience with digital subscriptions

By RICK COOKSON
March 24, 2014

The top executives of print industries such as The New York Times and the Toronto Star described their experience with online subscriptions in Tuesday’s NAA mediaXchange session, “Digital Subscriptions Three Years In: Lessons Learned and Best Practices." The session, moderated by Matt Lindsay, president of Mather Economics, covered the different ways in which these companies dealt with pricing options, growth projections and other aspects of digital subscriptions in the past three years. 

How newspapers can still provide a platform and market for advertisers

By LARS GESING
March 24, 2014

Newspapers are here to stay. At least, that’s what Ray Chelstowski told his audience Tuesday morning. Chelstowski is the CEO of the National Newspaper Network, a marketing partnership of the 25 leading American newspaper companies and the Newspaper Association of America. What makes him a firm believer in the security of his job is the ongoing curiosity of large parts of the population.

New research revealed at NAA mediaXchange tells story of today's newspaper media audience

By ADRIAN GARCIA
March 21, 2014

Newspaper industries should focus on three key markets to generate revenue, according to Jim Conaghan, the Newspaper Association of America’s vice president of research and industry analysis.

Conaghan told NAA mediaxchange 2014 goers that millennials, baby boomers and moms are all large consumers of news at his “Better Metrics: Changing Revenue Sources and Resources” presentation Tuesday in Denver.

Media mogul presents way for news orgs to break wall between editorial and advertising

By ALISON NOON
March 21, 2014

Tom Evans gently explained his vision to restore advertising revenue in the newspaper industry to conference journalists and sales representatives over lunch on Tuesday. Evans, an adviser to Bankrate advertising company, hinted during his midday speech and said afterward that, to lead ad dollars into news organizations, news executives must break down the wall and host discussions between editorial and ad staff. The wall traditionally exists to uphold journalistic independence, which Evans said he learned all too well in his time at U.S. News and World Report, The Atlantic Monthly, Yahoo! and Fast Company.

AP White House correspondent, photographer share what it’s really like to cover the President

By ADRIAN GARCIA
March 20, 2014

During the second day of the NAA mediaXchange 2014 conference Associated Press correspondent Julie Pace and staff photographer Charles Dharapak shared some of the difficulties they’ve discovered while covering The Obama Administration. Pace and Dharapak revealed Tuesday in Denver that at times The White House has prevented reporters from asking President Barack Obama tough questions and barred photographers from certain key events. Their comments were part of “The Associated Press: Moving Forward” presentation.

Storify: AP president tells NAA mediaXchange 2014 the nonprofit is changing for the better

By ADRIAN GARCIA
March 20, 2014

The president and CEO of the Associated Press Gary Pruitt told attendees of the NAA mediaXchange conference on Tuesday morning that big changes lie ahead for the one of the oldest and wide-reaching news agencies in the world.

During "The Associated Press: Moving Forward" presentation in Denver, Pruitt addressed an audience of Newspaper Association of America members, conference attendees and sponsors, and told the group that the AP plans to hire dozens of journalists, focus more on state legislature and produce more video.

Recognizing personal news cycles: What the media needs to do to address its audience’s behaviors

By LARS GESING
March 19, 2014

A new study on how Americans “get their news” is giving media organizations lots of incentives to reassess the way they produce and distribute their content. The research, published on the first day of NAA mediaXchange, was conducted by the Media Insight Project, a collaboration of the American Press Institute and The Associated Press NORC Center for Public Affairs Research. According to the study, Americans are consuming more, not less news.

Start-ups share new solutions for the newspaper media industry

By RICK COOKSON
March 19, 2014

Several start-up businesses pitched to NAA mediaXchange attendees Tuesday their ideas to solve modern challenges in the newspaper industry. The session featured pitches from eight different companies founded in the last three years: Media Works, Cinemacraft, Ebyline, SocialNewsDesk, City Portals, saambaa, Guarantee Digital and Simpli.fi. “The overall theme of this conference is ‘the way forward’ and I think that this session is a good representation of that,” said Sean O’Leary, director of communications at NAA and host of the session.

Media companies need to be more flexible for advertisers, panel says

By CAITLIN CURLEY
March 18, 2014

Newspapers are still a viable option for ad placement, but publishers need to put more effort into flexibility, creativity and building personal relationships with advertisers, said a panel of experts at the NAA mediaXchange conference. The panelists, some from advertising and some from publishing, began by saying that with the increasing popularity of digital and social advertising, it is up to newspaper publications to show advertisers why print ads are still worth it. To do this, the panel recommended that publishers form personal relationships with advertisers in order to adapt to each individual client’s needs.

We're All Social Journalists Now: 8 easy ways for journalists to boost engagement on Twitter

By ALISON NOON
March 18, 2014

Twitter’s first Head of News Vivian Schiller reiterated to a hotel ballroom full of journalists and publishers on Monday an appeal the social media giant began making to news organizations last summer — that their relationship is mutually beneficial.

Schiller suggested newsrooms turn away from the idea of social media editors and instead have all journalists take advantage of the platform’s tools for their reporting. This prompted responses from AP’s social media editor Eric Carvin and others about the role of a social media team.

Panel explores exploding world of big data for newspaper media

By LARS GESING
March 18, 2014

Panelists encouraged the audience on Monday to embrace the advantages of “big data,” but they also warned media managers of users’ reservations toward large-scale or invasive data collection. “Companies using data just for advertising are probably underestimating data,” said Scott Howe, CEO and president of Acxiom, a marketing technology and services company. “A company that collects data can learn more about a community than the publisher who thinks he owns that community.”

Bonin Bough “hacks” the mobile media culture

By LARS GESING
March 18, 2014

In the last few years, B. Bonin Bough has mastered the art of addressing the needs and wishes of a rapidly changing clientele. Bough is vice president of global media and consumer management at Mondelez International, formerly known as Kraft Foods, and was recently inducted into the American Advertising Federation’s Hall of Achievement. In other words, Bough knew what he was talking about as he gave the keynote speech Monday afternoon.

Leveraging local strength

By CAITLIN CURLEY
March 18, 2014

Media outlets and advertisers are joining efforts to generate more ad revenue from larger audiences, according to a panel of experts at the NAA mediaXchange 2014 conference. The Local Media Consortium is a national alliance of 42 different media outlets, including Digital First Media, The McClatchy Company and E.W. Scripps. The consortium is based on a membership agreement where very business gets one vote.

Sharing the techniques behind BuzzFeed’s digital journalism model

By RICK COOKSON
March 18, 2014

The editor-in-chief of BuzzFeed, Ben Smith, presented some ideas on how to transform social media content into news in his session at NAA mediaXchange 2014, “News in the Age of Social Media – The Buzzfeed Formula.” Smith’s speech covered a number of techniques behind Buzzfeed’s success and commented on the future of the news industry. "There’s no trick to getting people to share something online,” Smith said. “Really, the only trick is to do a good story.”

Governor discusses accuracy in media

By CAITLIN CURLEY
March 17, 2014

Gov. John Hickenlooper emphasized the importance of media sticking to the facts as social websites threaten the accuracy of news in his speech at the NAA mediaXchange 2014 conference Monday. Hickenlooper said that journalists are dealing with a public consumed with the inaccuracies on social media websites, and that news outlets need to make sure that factual information is available when dealing with issues like hydraulic fracturing, health coverage and gun laws.

Execs tout the benefits of native advertising for publishers and sponsors

By ADRIAN GARCIA
March 17, 2014

Native advertising allows journalism organizations a new way to generate revenue, practice innovation and maybe even hire some freelancers, according to an NAA mediaXchange 2014 panel. During “The New Native: Content Marketing” panel Monday in Denver advertising experts and digital innovators discussed how newspapers can capitalize on the industry demand from ad agencies to have ads match the content on media websites.

Media Execs: Advertisers, newsrooms late, but adapting to mobile

By ALISON NOON
March 17, 2014

In a session slotted to detail the impact of mobile devices on news media, the panelists focused on the late trend toward mobile news and advertising adaptation. Joe Weir, chief revenue officer at DMNmedia, a digital-concentrated marketing group for The Dallas Morning News, called attention to the growing proportion of advertisements that appear on news outlets’ tablet and cellular editions.