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Home > NAA mediaXchange 2015 > NAA mediaXchange 2015 program

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Christy Norcross
(704) 269-8440

Advertiser Meetings
Rich Schiekofer
(212) 856-6382

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Sean O'Leary
(571) 366-1009

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Other Inquiries
feedback@naa.org


NAA mediaXchange 2015 program

MediaXchange Logo Full pngHere is the current program for NAA mediaXchange 2015. The schedule is tentative and subject to change.

Exhibit Hall Hours

All booths will be located just outside the general session room and in the registration area. For more information, please click here.

Sunday, March 15: 4 p.m. to 6 p.m.
Monday, March 16: 7:30 a.m. to 6:30 p.m.
Tuesday, March 17: 7 a.m. to 3:30 p.m.

Advertising Meetings Hours

There will be meeting space reserved for advertisers and newspaper representatives to meet. For more information, please click here.

Monday, March 16: 8 a.m. to 4 p.m.
Tuesday, March 17: 8 a.m. to 6 p.m.
Wednesday, March 18: 8 a.m. to Noon

NAA mediaXchange 2015 Program

Sunday, March 15

NAA Audience Development Symposium
10 a.m. to 5 p.m.

Opening Reception: Country Music Hall of Fame
6 p.m. to 8 p.m.

Monday, March 16

Welcome to NAA mediaXchange 2015
8:30 a.m. to 9:15 a.m.

  • Opening remarks from Caroline Little, NAA president and CEO
  • Welcome from Bob Dickey, President, U.S. Community Publishing, Gannett, and current NAA chairman
  • The Honorable Karl F. Dean, Mayor of Nashville

MUSIC: Justin Adams

Special Introductions
9:15 a.m. to 9:45 a.m.

Keynote: Journalist Martin Karl Schibbye
9:45 a.m. to 10:15 a.m.
Martin is a Swedish journalist who was imprisoned in Ethophia from 2011 to 2012.

BREAK
10:15 a.m. to 10:30 a.m.

Keynote: Jim Bankoff, Chairman and CEO, Vox Media
10:30 a.m. to 11:15 a.m.

Keynote: Kelly McDonald, Author
11:15 a.m. to 12:15 p.m.
Kelly is a marketing and communications expert and the author of "How to Market to People Not Like You."

LUNCH
Speaker: The Honorable William Edward "Bill" Haslam, Governor of Tennessee
12:30 p.m. to 2 p.m.

MUSIC: Mary Chapin Carpenter

BREAKOUT SESSIONS
2 p.m. to 2:45 p.m.
"Millenials"
"Social Media"

BREAK
2:45 p.m. to 3 p.m.

BREAKOUT SESSIONS
3 p.m. to 3:45 p.m.
"Expanding Audience Reach"
"Connecting with the Mobile Audience"

Advertiser Roundtables
4 p.m. to 5:30 p.m.

BREAKOUT SESSION
4 p.m. to 4:30 p.m.
"Using Data to Make Your Journalism More Engaging"

EVENING RECEPTION
5 p.m. to 6:30 p.m.

Tuesday, March 17

MUSIC: Mickey Guyton
8:15 a.m. to 8:30 a.m.

Associated Press Session
8:30 a.m. to 9:15 a.m.
Speaker: Gary B. Pruitt, President & CEO, The Associated Press

General Session: "Success in the Local Marketplace"
9:15 a.m. to 10 a.m.

Keynote: Amy Webb, CEO, Webbmedia Group
10 a.m. to 10:30 a.m.
Amy will discuss digital strategy and focus on emerging technology trends.

BREAK
10:30 a.m. to 10:45 a.m.

Keynote: Marcus Whitney, entrepreneur, inventor and advisor
10:45 a.m. to 11:10 a.m.

Accelerator Pitch Program
11:10 a.m. to 11:45 a.m.

Performance
11:45 a.m. to Noon

LUNCH
Noon to 2 p.m.

BREAKOUT SESSIONS
2 p.m. to 2:45 p.m.
"New Platforms: Show Me the Money"
"Digital and Print Subscription's Best Practices"

BREAK
2:45 p.m. to 3 p.m.

BREAKOUT SESSIONS
3 p.m. to 3:45 p.m.
"Advertising Content Matters!"
"Revenue"

BREAK
3:45 p.m. to 4 p.m.

Passing the Gavel
4 p.m. to 4:10 p.m.

Keynote: Troy Tomlinson, CEO, Sony Records
4:15 p.m. to 5:15 p.m.

Closing Remarks
5:15 p.m. to 5:30 p.m.

Closing Reception
6:15 p.m. to 8:15 p.m.
Hosted by Gannett