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Home > NAA mediaXchange 2015 > NAA mediaXchange 2015 program

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Christy Norcross
(704) 269-8440

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Rich Schiekofer
(212) 856-6382

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Sean O'Leary
(571) 366-1009

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NAA mediaXchange 2015 program

MediaXchange Logo Full pngHere is the current program for NAA mediaXchange 2015. The schedule is tentative and subject to change. As new speakers, performers and sessions are added, this page will be updated.

Exhibit Hall Hours

There will be 48 booths for presenting sponsors during the event. All booths will be located in the pre-function area, just outside the general session room and in the registration area. For more information, please click here.

Sunday, March 15: 4 p.m. to 6 p.m.
Monday, March 16: 7:30 a.m. to 6:30 p.m.
Tuesday, March 17: 7 a.m. to 3:30 p.m.

Advertising Meetings Hours

During NAA mediaXchange 2015, there will be meeting space reserved for advertisers and newspaper representatives to meet. For more information, please click here.

Monday, March 16: 8 a.m. to 4 p.m.
Tuesday, March 17: 8 a.m. to 6 p.m.
Wednesday, March 18: 8 a.m. to Noon

NAA mediaXchange 2015 Program

Sunday, March 15

NAA Audience Development Symposium
10 a.m. to 5 p.m.

Opening Reception: Country Music Hall of Fame
6 p.m. to 8 p.m.

Monday, March 16

Welcome to NAA mediaXchange 2015
8:30 a.m. to 9:15 a.m.
Opening remarks from Caroline Little, NAA president and CEO
Welcome from Bob Dickey, President, U.S. Community Publishing, Gannett, and current NAA chairman
The Honorable Karl F. Dean, Mayor of Nashville

Special Introductions
9:15 a.m. to 9:40 a.m.

Keynote: Journalist Martin Karl Schibbye
9:45 a.m. to 10:15 a.m.
Martin is a Swedish journalist who was imprisoned in Ethophia from 2011 to 2012.

Keynote: Jim Bankoff, Chairman and CEO, Vox Media
10:15 a.m. to 11 a.m.

11 a.m. to 11:15 a.m.

Keynote: Kelly McDonald, Author
11:15 a.m. to 12:15 p.m.
Kelly is a marketing and communications expert and the author of "How to Market to People Not Like You."

Speaker: The Honorable William Edward "Bill" Haslam, Governor of Tennessee
12:30 p.m. to 2 p.m.

2 p.m. to 2:45 p.m.
Topics to be announced

2:45 p.m. to 3 p.m.

3 p.m. to 3:45 p.m.
"Expanding Reach" - Panelists to be announced
"Mobile Audience" - Panelists to be announced

Advertiser Roundtables
4 p.m. to 5:30 p.m.

5 p.m. to 6:30 p.m.

Tuesday, March 16

Performance and Opening Session
8:15 a.m. to 9:15 a.m.

9:15 a.m. to 9:35 a.m.

Keynote: Amy Webb, CEO, Webbmedia Group
9:35 a.m. to 10:05 a.m.
Amy will discuss digital strategy and focus on emerging technology trends.

10:05 a.m. to 10:20 a.m.

Keynote: Marcus Whitney, entrepreneur, inventor and advisor
10:20 a.m. to 10:50 a.m.

Accelerator Pitch Program
10:50 a.m. to 11:30 a.m.
Learn more about the program.

11:30 a.m. to 11:50 a.m.

11:50 a.m. to 1:45 p.m.

1:45 p.m. to 2:25 p.m.
"New Platforms: Show Me the Money" - Panelists to be announced
"Digital and Print Subscription's Best Practices" - Panelists to be announced

2:25 p.m. to 3:10 p.m.

3:10 p.m. to 3:45 p.m.
"Advertising" - Panelists to be announced
"Revenue" - Panelists to be announced

Passing the Gavel
3:45 p.m. to 4 p.m.

4 p.m. to 4:45 p.m.

Closing Remarks
4:45 p.m. to 5 p.m.