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Home > NAA mediaXchange 2016 > NAA mediaXchange 2016 program

NAA mediaXchange 2016 program

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Click here to access the NAA mediaXchange 2016 presentations (NAA members only; log-in required)

Download the NAA mediaXchange 2016 Program Agenda. Program Agenda also listed below (scroll down).

The theme of the 2016 conference is "local" – the importance of newspapers in providing localized knowledge and information, engaging and improving the lives of their local communities. In addition to having sessions devoted to issues that specifically impact local newspaper media, the most pressing issues of the moment for the newspaper industry as a whole will be front-and-center on the agenda.

Speakers

We had a great line-up of some of the most knowledgeable experts in the world who shared their insights, including Sir Martin Sorrell, CEO of WPP plc (via live video feed from London); Marty Baron, Executive Editor at The Washington Post; Alexander Klopping, Co-Founder of Blendle; Mark Thomspon, president & CEO of the New York Times Company; Raju Narisetti, Senior Vice President, Strategy at News Corp; Laurent Cordier, Managing Director of Global Partnerships News and Publishing, Google; Penny Muse Abernathy, Knight Chair in Journalism and Digital Media Economics, UNC/Chapel Hill and more.

Topics

Keynotes and sessions at NAA mediaXchange 2016 will cover a range of timely topics for news media, such as:

  • Mobile: The Drive to Monetization social media panel
  • Ad Blocking: Prospects and Solutions
  • Changing the Culture: What Works
  • The Evolution of Local News
  • Driving Revenue
  • Covering the White House: the Presidency, the Press and the Shape of Public Opinion
  • Local Elections, Local Advertising
  • Social Media: the Medium is the Message
  • API Research: What are the drivers of reader trust and what can you do to enhance it?

Program Highlights

This year's NAA mediaXchange program featured the most important issues for the newspaper industry today, including:

  • Plenary sessions on the latest aspects of digital news and technology; new content distribution platforms; advertising; growing revenue and more
  • Breakout sessions to dive deeper with experts into important issues such as audience growth and revenue, among other topics
  • The return of our popular Audience Development Symposium
  • The third annual Accelerator Pitch program, featuring media startups with innovative solutions for newspaper media

Program Agenda

Subject to change

Theme: Newspapers connect local businesses with consumers. With unprecedented reach on all platforms, newspapers are the trusted source that starts the conversation in local communities—the anchor that ensures a strong and enduring democracy.

SUNDAY, April 17

7:30 a.m.—6:30 p.m. Registration 

9:00 a.m.—5:00 p.m. Audience Development Symposium

5:15 p.m.—5:30 p.m. NAA Annual Meeting

6:00 p.m.—8:00 p.m. Opening Reception: Howard University Jazz Ensemble

MONDAY, April 18

7:30 a.m.—5:30 p.m. Registration

7:30 a.m.—6:00 p.m. Exhibits

7:30 a.m.—8:30 a.m. Breakfast/Networking with Exhibitors

8:00 a.m.—3:30 p.m. Advertiser Meetings

8:30 a.m. —8:45 a.m. Welcome, NAA Business

Donna Barrett, Chairman, NAA, and President and CEO, Community Newspaper Holdings Inc.
Conference emcee: David Chavern, president & CEO, NAA

8:45 a.m.—9:30 a.m. Keynote: The Future of News, Martin D. Baron, Executive Editor, The Washington Post

Moderator: Trif G. Alatzas, Publisher and Editor & Chief, The Baltimore Sun

9:30 a.m.—10:00 a.m. Pay-Per-Article: Will Micropayments Go Macro?

Moderator: David Chavern
Alexander Klopping, Co-Founder, Blendle

10:00 a.m.—10:15 a.m. Welcome: The Honorable Muriel Bowser, Mayor of Washington, D.C.

10:15 a.m.—10:45 a.m. API Research: What are the drivers of reader trust and what can you do to enhance it?

Moderator: David Chavern, President & CEO, NAA
Tom Rosenstiel, Executive Director, API
Trevor Tompson, Vice President for Public Affairs Research and Director, AP-NORC

10:45 a.m.—11:15 a.m. BREAK with MUSIC - SWEET HONEY in the Rock and Break with Exhibitors sponsored by xAd, Inc.

11:15 a.m.—Noon Panel: Evolution of Local News 

Moderator: Jim Brady, Founder & CEO, BillyPenn
Mark Tomasik, Editor, TCPalm.com and Treasure Coast Newspapers
Greg Barber, Director of Digital News Projects, The Washington Post

Noon—1:30 p.m. Lunch speaker: Recorded video presentation, former Secretary of State Hillary Clinton

1:30—2:00 p.m. Dessert with Exhibitors and Sponsors

2:00 p.m.—2:30 p.m. Mobile Engagement & Monetization

Laurent Cordier, Managing Director of Global Partnerships News and Publishing, Google

2:30 p.m.—3:00 p.m. Accelerator Pitch Session - moderated by Lindsey Loving, NAA Communications Manager

7 mini-presentations by recent startup companies

3:00 p.m.—3:15 p.m.  BREAK with Exhibitors/Sponsors

Breakouts for afternoon sessions

3:15 p.m.—4:15 p.m. Breakout: Changing the Culture: What Works (co-sponsored with ASNE)

Moderator: Pam Fine, ASNE President/Knight Chair in News, University of Kansas
Bill Church, Executive Editor, Sarasota Herald-Tribune
Dave Harmon, Chief People Officer, Gannett
Mizell Stewart III, Managing Director, Content, Journal Media Group

3:15 p.m.—4:15 p.m. Breakout: Designing a paper that serves audience and advertisers

Moderator: Bert Ortiz, Vice President, Circulation, The Orlando Sentinel
Dr. Mario R. García, CEO/Founder, García Media and Senior Adviser, News Design, Columbia University
Raju Narisetti, Senior Vice President, Strategy, News Corp.

3:45 p.m.—5:00 p.m. Advertiser Roundtables, introduced by Rich Schiekofer, SVP/Business Development, NAA

4:15 p.m.—5:30 p.m. Reception - Exhibitors & Sponsors

TUESDAY, April 19

7:00 a.m.—5:30 p.m. Registration

7:15 a.m.—4:00 p.m. Exhibits

7:15 a.m.—8:15 a.m. Breakfast/Networking

8:00 a.m.—5:00 p.m. Advertiser Meetings

8:30 a.m.—9:15 a.m. Keynote: The Associated Press, Gary Pruitt and reporter presentation

Gary Pruitt, President & Chief Executive Officer, The Associated Press
Mary Junck, Executive Chairman, Lee Enterprises, Inc. and Chairman, Associated Press
Julie Pace, AP Chief White House correspondent

9:15 a.m.—10:00 a.m. Covering the White House: the Presidency, the Press and the Shape of Public Opinion

Moderator: Chris Cillizza, Political Reporter, The Washington Post 
Susan Page, Washington Bureau Chief, USA TODAY, Gannett
Michael D. McCurry, former White House Press Secretary (1995-98)
Jeff Carney, former White House Press Secretary (2008-14)

10:00 a.m.—10:30 a.m. Break with MUSIC: Sons of God and Break with Exhibitors sponsored by Vision Critical

10:30 a.m.—11:00 a.m. Keynote: Sir Martin Sorrell, CEO, WPP Group (via live video stream from London)

Moderator: Tony Hunter, President, National Revenue & Strategic Initiatives, Tribune Publishing

11:00 a.m.—11:30 a.m.  Driving Revenue: Follow the Money Wherever It Leads

Penelope Muse Abernathy, Knight Chair in Journalism and Digital Media Economics, UNC/Chapel Hill
Malcolm CasSelle, President, New Ventures, Tribune Publishing
Emily Dresslar, Director, Strategic Partnerships, Calkins Digital
Steve Yaeger, Chief Marketing Officer, Star Tribune

11:30 a.m.—12:00 p.m.  What is Driving Voters in the 2016 Elections

Moderator: Susan Page, Washington Bureau Chief, USA TODAY, Gannett
Anna Greenberg, PhD, Senior Vice President, Greenberg, Quinlan, Rosner Research
Bill McInturff, Partner and Co-Founder, Public Opinion Strategies

12:00 p.m.—1:30 p.m. Lunch Speaker: Mark Thompson, Chief Executive Officer, The New York Times Company

1:30—2:00 p.m. Dessert with Exhibitors and Sponsors

Breakouts begin for afternoon sessions

2:00 p.m.—2:45 p.m. Breakout: Local Elections, Local Advertising

Moderator: John Kimball, Managing General Partner, The John Kimball Group, LLC
Gary Meo, Senior Vice President, Sales Director, Nielsen Scarborough
David Arkin, Senior Vice President, Content & Product Development, GateHouse Media
John Kelly, Principal, JK Marketing

2:00 p.m.—2:45 p.m. Breakout: The Value of Newspaper Preprints for Consumers and Advertisers

Moderator: Howard Griffin, Senior Vice President, National Sales, Gannett
Susan Jacobs, Vice President & General Manager MediaWorks, Tribune Publishing Company
Tom Robinson, Chief Marketing Officer, Coda Ventures, LLC
Jef Richards, J.D., Ph.D, Professor & Chair, Department of Advertising & Public Relations, Michigan State University

2:45 p.m.—3:00 p.m. BREAK

3:00 p.m.—3:45 p.m. Breakout: Social Media: The Medium is the Message

Moderator: Derek Drake, Client Strategist, Social News Desk
Matt Karolian, Social Media Director, The Boston Globe
Amanda Zamora, Senior Engagement Editor, ProPublica
Patty Michalski, Managing Editor of Mobile/Social, USA TODAY Gannett

3:00 p.m.—3:45 p.m. Breakout: Ad Blocking: Prospects and Solutions

Moderator: David Chavern, NAA President & CEO
Joe Barone, Managing Partner Digital Ad Operations, GroupM
Scott Spencer, Director, Product Management/Sustainable Advertising, Google
Ben Barokas, Founder and CEO, Sourcepoint
Michael Romaner, Executive Vice President for Digital, Morris Communications Company

3:45 p.m.—4:30 p.m. BREAK

4:30 p.m.—Attendees should start walking to The Washington Post for the Closing Session and Reception

5:00 p.m.—6:30 p.m. Final Session & Closing Reception at The Washington Post Headquarters (1301 K Street, NW, Washington, DC)

                   Crystal Bell Award

                   Introduction by David Chavern, NAA President & CEO
                  Presentation by Katherine Pastre, VP Media, The Ad Council

                  Passing the Gavel

                  Donna Barrett, Chairman, NAA, and President and CEO, Community Newspaper
                  Holdings Inc.
                  Tony Hunter, Vice Chairman, NAA, President, National Revenue & Strategic Initiatives, Tribune
                  Publishing

                  Closing Remarks: David Chavern, NAA President & CEO

                  Closing Reception: Hosted by The Washington Post, Music - Seldom Scene

WEDNESDAY, April 20

8:00 a.m.—Noon Advertiser Meetings

Download the NAA mediaXchange 2016 Program Agenda (includes session room information)