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Home > NAA mediaXchange 2015 > NAA mediaXchange 2015 program

Contact Us

Sponsorships
Christy Norcross
(704) 269-8440

Advertiser Meetings
Rich Schiekofer
(212) 856-6382

Media Requests
Sean O'Leary
(571) 366-1009

Registration/
Other Inquiries
feedback@naa.org


NAA mediaXchange 2015 program

MediaXchange Logo Full pngHere is the current program for NAA mediaXchange 2015. The schedule is tentative and subject to change. As new speakers, performers and sessions are added, this page will be updated.

Exhibit Hall Hours

All booths will be located just outside the general session room and in the registration area. For more information, please click here.

Sunday, March 15: 4 p.m. to 6 p.m.
Monday, March 16: 7:30 a.m. to 6:30 p.m.
Tuesday, March 17: 7 a.m. to 3:30 p.m.

Advertising Meetings Hours

There will be meeting space reserved for advertisers and newspaper representatives to meet. For more information, please click here.

Monday, March 16: 8 a.m. to 4 p.m.
Tuesday, March 17: 8 a.m. to 6 p.m.
Wednesday, March 18: 8 a.m. to Noon

NAA mediaXchange 2015 Program

Sunday, March 15

NAA Audience Development Symposium
10 a.m. to 5 p.m.

Opening Reception: Country Music Hall of Fame
6 p.m. to 8 p.m.

Monday, March 16

Welcome to NAA mediaXchange 2015
8:30 a.m. to 9:15 a.m.

  • Opening remarks from Caroline Little, NAA president and CEO
  • Welcome from Bob Dickey, President, U.S. Community Publishing, Gannett, and current NAA chairman
  • The Honorable Karl F. Dean, Mayor of Nashville

MUSIC: Justin Adams

Special Introductions
9:15 a.m. to 9:40 a.m.

Keynote: Journalist Martin Karl Schibbye
9:45 a.m. to 10:15 a.m.
Martin is a Swedish journalist who was imprisoned in Ethophia from 2011 to 2012.

Keynote: Jim Bankoff, Chairman and CEO, Vox Media
10:15 a.m. to 11 a.m.

BREAK
11 a.m. to 11:15 a.m.

Keynote: Kelly McDonald, Author
11:15 a.m. to 12:15 p.m.
Kelly is a marketing and communications expert and the author of "How to Market to People Not Like You."

LUNCH
Speaker: The Honorable William Edward "Bill" Haslam, Governor of Tennessee
12:30 p.m. to 2 p.m.

MUSIC: Mary Chapin Carpenter

BREAKOUT SESSIONS
2 p.m. to 2:45 p.m.
"Millenials"
"Social Media"

BREAK
2:45 p.m. to 3 p.m.

BREAKOUT SESSIONS
3 p.m. to 3:45 p.m.
"Expanding Reach"
"Mobile Audience"

Advertiser Roundtables
4 p.m. to 5:30 p.m.

EVENING RECEPTION
5 p.m. to 6:30 p.m.

Tuesday, March 17

MUSIC: Mickey Guyton
8:15 a.m. to 8:30 a.m.

Associated Press Session
8:30 a.m. to 9:15 a.m.
Speaker: Gary B. Pruitt, President & CEO, The Associated Press

Keynote
9:15 a.m. to 9:35 a.m.

Keynote: Amy Webb, CEO, Webbmedia Group
9:35 a.m. to 10:05 a.m.
Amy will discuss digital strategy and focus on emerging technology trends.

BREAK
10:05 a.m. to 10:20 a.m.

Keynote: Marcus Whitney, entrepreneur, inventor and advisor
10:20 a.m. to 10:50 a.m.

Accelerator Pitch Program
10:50 a.m. to 11:30 a.m.

Performance
11:30 a.m. to 11:50 a.m.

LUNCH
11:50 a.m. to 1:45 p.m.

BREAKOUT SESSIONS
1:45 p.m. to 2:25 p.m.
"New Platforms: Show Me the Money"
"Digital and Print Subscription's Best Practices"

BREAK
2:25 p.m. to 3:10 p.m.

BREAKOUT SESSIONS
3:10 p.m. to 3:45 p.m.
"Advertising"
"Revenue"

Passing the Gavel
3:45 p.m. to 4 p.m.

Keynote
4 p.m. to 4:45 p.m.

Closing Remarks
4:45 p.m. to 5 p.m.