Sunday, March 15
NAA Audience Development Symposium
9 a.m. to 5 p.m.
Opening Reception: Country Music Hall of Fame
Featuring The Doyle & Debbie Show
6 p.m. to 8 p.m.
Monday, March 16
Welcome to NAA mediaXchange 2015
8:30 a.m. to 9:15 a.m.
Opening remarks from Caroline Little, NAA president and CEO
Welcome from Bob Dickey, President, U.S. Community Publishing, Gannett, and current NAA chairman
The Honorable Karl F. Dean, Mayor of Nashville
MUSIC: Justin Adams
Freedom of the Press
9:15 a.m. to 9:35 a.m.
- Introduction of Susan Page, Washington Bureau Chief, USA Today
- Video Tribute to the late John Seigenthaler, introduction by Laura Hollingsworth, President and Publisher, Tennessean
Keynote: Journalist Martin Karl Schibbye
9:35 a.m. to 9:55 a.m.
Martin is a Swedish journalist who was imprisoned in Ethophia from 2011 to 2012.
General Session: How Millennials Find, Use and Consume News: New Data from the Media Insight Project
9:55 a.m. to 10:15 a.m.
Keynote: Jim Bankoff, Chairman and CEO, Vox Media
10:30 a.m. to 11:15 a.m.
Keynote: Kelly McDonald, Author
11:15 a.m. to 12:05 p.m.
Kelly is the author of "How to Market to People Not Like You."
Speaker: The Honorable William Edward "Bill" Haslam, Governor of Tennessee
12:15 p.m. to 2 p.m.
MUSIC: Mary Chapin Carpenter
2 p.m. to 2:40 p.m.
"How Millennials Find, Use and Consume News: Panel Discussion"
"Success in Social Media"
2:50 p.m. to 3:30 p.m.
"Expanding Audience Reach"
"Connecting with the Mobile Audience"
3:40 p.m. to 5 p.m.
3:40 p.m. to 4:30 p.m.
"Using Data to Make Your Journalism More Engaging"
5 p.m. to 6 p.m.
GANNETT/USA TODAY RECEPTION
6 p.m. to 8 p.m.
Tuesday, March 17
MUSIC: Mickey Guyton
General Session: Delivering More News, More Ways for Less Money
8:30 a.m. to 8:45 a.m.
Speaker: Gary B. Pruitt, President & CEO, The Associated Press
General Session: Balancing Fame and Private Life
8:45 a.m. to 9:15 a.m.
Interview with country music star Lee Ann Womack
General Session: "Success in the Local Marketplace"
9:15 a.m. to 10 a.m.
Keynote: Amy Webb, CEO, Webbmedia Group
10 a.m. to 10:30 a.m.
Keynote: Marcus Whitney, President, Jumpstart Foundry
10:45 a.m. to 11:10 a.m.
Accelerator Pitch Program
11:10 a.m. to 11:45 a.m.
MUSIC: Caroline Kole
Noon to 2 p.m.
2 p.m. to 2:45 p.m.
"New Platforms: Show Me the Money"
"Subscriber Acquisition and Retention Programs Proven to Build Audience "
3 p.m. to 3:45 p.m.
"Advertising Content Matters!"
"Beyond the Newspaper: Innovative sources of new revenue growth"
Crystal Bell Award
4 p.m. to 4:05 p.m.
Passing the Gavel
4:05 p.m. to 4:15 p.m.
4:15 p.m. to 4:30 p.m.
General Session: "Living and Learning Through Community"
Featuring Victor Wooten, five-time Grammy Award winner, and Rod Taylor, Tennessee State University professor.
4:30 p.m. to 5:30 p.m.
5:30 p.m. to 6:30 p.m.