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Home > NAA mediaXchange 2015 > NAA mediaXchange 2015 program

NAA mediaXchange 2015 program

MediaXchange Logo Full pngHere is the current program for NAA mediaXchange 2015. All event registrations can download the full attendee list by clicking here.

Exhibit Hall Hours

All booths will be located just outside the general session room and in the registration area. For more information, please click here.

Sunday, March 15: 4 p.m. to 6 p.m.
Monday, March 16: 7:30 a.m. to 6 p.m.
Tuesday, March 17: 7:15 a.m. to 4 p.m.

Advertising Meetings Hours

There will be meeting space reserved for advertisers and newspaper representatives to meet. For more information, please click here.

Monday, March 16: 8 a.m. to 3:30 p.m.
Tuesday, March 17: 8 a.m. to 6 p.m.
Wednesday, March 18: 8 a.m. to Noon

NAA mediaXchange 2015 Program

Sunday, March 15

NAA Audience Development Symposium
9 a.m. to 5 p.m.

Opening Reception: Country Music Hall of Fame
Featuring The Doyle & Debbie Show
6 p.m. to 8 p.m.

Monday, March 16

Welcome to NAA mediaXchange 2015
8:30 a.m. to 9:15 a.m.

  • Opening remarks from Caroline Little, NAA president and CEO
  • Welcome from Bob Dickey, President, U.S. Community Publishing, Gannett, and current NAA chairman
  • The Honorable Karl F. Dean, Mayor of Nashville

MUSIC: Justin Adams

Freedom of the Press
9:15 a.m. to 9:35 a.m.

  • Introduction of Susan Page, Washington Bureau Chief, USA Today
  • Video Tribute to the late John Seigenthaler, introduction by Laura Hollingsworth, President and Publisher, Tennessean

Keynote: Journalist Martin Karl Schibbye
9:35 a.m. to 9:55 a.m.
Martin is a Swedish journalist who was imprisoned in Ethophia from 2011 to 2012.

General Session: How Millennials Find, Use and Consume News: New Data from the Media Insight Project
9:55 a.m. to 10:15 a.m.


Keynote: Jim Bankoff, Chairman and CEO, Vox Media
10:30 a.m. to 11:15 a.m.

Keynote: Kelly McDonald, Author
11:15 a.m. to 12:05 p.m.
Kelly is the author of "How to Market to People Not Like You."

Speaker: The Honorable William Edward "Bill" Haslam, Governor of Tennessee
12:15 p.m. to 2 p.m.

MUSIC: Mary Chapin Carpenter

2 p.m. to 2:40 p.m.
"How Millennials Find, Use and Consume News: Panel Discussion"
"Success in Social Media"


2:50 p.m. to 3:30 p.m.
"Expanding Audience Reach"
"Connecting with the Mobile Audience"

Advertiser Roundtables
3:40 p.m. to 5 p.m.

3:40 p.m. to 4:30 p.m.
"Using Data to Make Your Journalism More Engaging"

5 p.m. to 6 p.m.

6 p.m. to 8 p.m.

Tuesday, March 17

MUSIC: Mickey Guyton

General Session: AP: Delivering More News, More Ways for Less Money
8:30 a.m. to 8:45 a.m.
Speaker: Gary B. Pruitt, President & CEO, The Associated Press

General Session: Balancing Fame and Private Life
8:45 a.m. to 9:15 a.m.
Interview with country music star Lee Ann Womack

General Session: "Success in the Local Marketplace"
9:15 a.m. to 10 a.m.

Keynote: Amy Webb, CEO, Webbmedia Group
10 a.m. to 10:30 a.m.


Keynote: Marcus Whitney, President, Jumpstart Foundry
10:45 a.m. to 11:10 a.m.

Accelerator Pitch Program
11:10 a.m. to 11:45 a.m.

MUSIC: Caroline Kole

Noon to 2 p.m.

2 p.m. to 2:45 p.m.
"New Platforms: Show Me the Money"
"Subscriber Acquisition and Retention Programs Proven to Build Audience "


3 p.m. to 3:45 p.m.
"Advertising Content Matters!"
"Beyond the Newspaper: Innovative sources of new revenue growth"


Crystal Bell Award
4 p.m. to 4:05 p.m.

Passing the Gavel
4:05 p.m. to 4:15 p.m.

Closing Remarks
4:15 p.m. to 4:30 p.m.

General Session: "Living and Learning Through Community"
Featuring Victor Wooten, five-time Grammy Award winner, and Rod Taylor, Tennessee State University professor. 
4:30 p.m. to 5:30 p.m.

5:30 p.m. to 6:30 p.m.