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Home > NAA mediaXchange 2016 > NAA mediaXchange 2016 program

NAA mediaXchange 2016 program

mediaXchange logo 2016

Download the NAA mediaXchange 2016 Preliminary Program Agenda (subject to change) - Preliminary Program Agenda also listed below.

Program Preview:

This year's NAA mediaXchange program will feature the most important issues for the newspaper industry today, including:

  • Plenary sessions on the latest aspects of digital news and technology; new content distribution platforms; advertising; growing revenue and more

  • Breakout sessions to dive deeper with experts into important issues such as audience growth and revenue, among other topics

  • The return of our popular Audience Development Symposium

  • The third annual Accelerator Pitch program, featuring media startups with innovative solutions for newspaper media

The theme of the 2016 conference is "local" – the importance of newspapers in providing localized knowledge and information, engaging and improving the lives of their local communities. In addition to having sessions devoted to issues that specifically impact local newspaper media, the most pressing issues of the moment for the newspaper industry as a whole will be front-and-center on the agenda.

Topics

Here's a sneak peek at select NAA mediaXchange 2016 session topics, with more details coming soon:

  • Mobile: The Drive to Monetization social media panel
  • Ad Blocking: Prospects and Solutions 
  • Changing the Culture: What Works 
  • The Evolution of Local News 
  • Improving Local Sales
  • Covering the White House: the Presidency, the Press and the Shape of Public Opinion
  • Local Elections, Local Advertising 
  • Social Media: the Medium is the Message
  • API Research: What are the drivers of reader trust and what can you do to enhance it? 

Speakers

We have a great line-up of some of the most knowledgeable experts in the world to share their insights, including Marty Baron, Executive Editor at The Washington Post; Raju Narisetti, Senior Vice President, Strategy at News Corp; Cory Haik, Chief Strategy Officer at Mic; Penelope Muse Abernathy, Knight Chair in Journalism and Digital Media Economics, UNC/Chapel Hill and more.

Additionally, as with previous Washington D.C.-based NAA mediaXchange conferences, we hope to feature speeches from the top 2016 presidential candidates, making it a particularly noteworthy affair for all attendees.

Check back regularly for more speakers, sessions and related announcements!

Preliminary Agenda

Tentative Draft, subject to change

Theme: Newspapers connect local businesses with consumers. With unprecedented reach on all platforms, newspapers are the trusted source that starts the conversation in local communities—the anchor that ensures a strong and enduring democracy.

SUNDAY, April 17

6:00 p.m.—8:00 p.m. Opening Reception: Howard University Jazz Ensemble (confirmed)

MONDAY, April 18

7 a.m. Registration

7:30 a.m.—6:30 p.m. Exhibits

7:30 a.m.—8:30 a.m. Breakfast/Networking with Exhibitors

8:00 a.m.—3:30 p.m. Advertiser Meetings

8:30 a.m. —8:55 a.m. Welcome, NAA Business

Donna Barrett, Chairman, NAA, and President and CEO, Community Newspaper Holdings Inc.
NAA President & CEO David Chavern
Conference emcee: Susan Page, Washington Bureau Chief, USA Today, Gannett

9:00 a.m.—9:50 a.m. Keynote: The Future of News, Martin D. Baron, Executive Editor, The Washington Post

9:50 a.m.—10:00 a.m. "Top 30 Under 30" Awards - Michelle Harris, NAA VP/Membership

10:00 a.m.—10:15 a.m. API Research: What are the drivers of reader trust and what can you do to enhance it?
Tom Rosenstiel, Executive Director, API

10:15 a.m.—10:45 a.m. BREAK with MUSIC

10:45 a.m.—11:15 a.m. Mobile: The Drive to Monetization

11:15 a.m.—Noon Panel: Evolution of Local News
Mark Tomasik, Editor, TCPalm.com and Treasure Coast Newspapers

Noon—1:30 p.m. Lunch

1:30 p.m.—2:00 p.m. Coffee & dessert with MUSIC

2:00 p.m.—2:40 p.m. Accelerator Pitch Session - moderated by Lindsey Loving, NAA Communications Manager
7 mini-presentations by recent startup companies

2:40 p.m.—3:00 p.m. BREAK

Breakouts for afternoon sessions

3:00 p.m. — 3:45 p.m. Changing the Culture: What Works

3:00 p.m. — 3:45 p.m. Designing a paper that serves audience and advertisers
Raju Narisetti, Senior Vice President, Strategy, News Corp

3:45 p.m.—4:00 p.m. BREAK

4:00 p.m.—5:30 p.m. Advertiser Roundtables, introduced by Rich Schiekofer, SVP/Business Development, NAA

5:30 p.m.—6:30 p.m. Reception - Exhibitors & Sponsors

TUESDAY, April 19

7 a.m. Registration

7:15 a.m.—4:00 p.m. Exhibits

7:15 a.m.—8:15 a.m. Breakfast/Networking

8:00 a.m.—6:00 p.m. Advertiser Meetings

8:30 a.m.—9:15 a.m. Keynote: The Associated Press, Gary Pruitt and reporter presentation

9:15 a.m.—10:00 a.m. Covering the White House: the Presidency, the Press and the Shape of Public Opinion

10:00 a.m.—10:30 a.m. Break with MUSIC: Seldom Scene

10:30 a.m.—11:15 a.m. Keynote: Martin Sorrell, Chairman, WPP (invited)

11:15 a.m.—11:45 a.m. Driving revenue in the media marketplace
Moderator: Penelope Muse Abernathy, Knight Chair in Journalism and Digital Media Economics, UNC/Chapel Hill

11:45 a.m.—12:15 p.m. Improving Local Sales

12:15 p.m.—2:00 p.m. Lunch

Breakouts begin for afternoon sessions

2:00 p.m.—2:45 p.m. Local Elections, Local Advertising
Moderator: TBD
Results of national survey on voters & advertising in local media (Nielsen Scarborough)

2:00 p.m.—2:45 p.m. Digital agencies: Expanding the local market

2:45 p.m.—3:00 p.m. BREAK

3:00 p.m.—3:45 p.m. Social Media: The Medium is the Message

3:00 p.m.—3:45 p.m. Ad Blocking: Prospects and Solutions
Moderator: David Chavern, NAA President & CEO

3:45 p.m.—4:00 p.m. BREAK

4:00 p.m.—4:05 p.m. Crystal Bell Award - introduced by David Chavern, NAA President & CEO

4:05 p.m.—4:15 p.m. Passing the Gavel
Donna Barrett, Chairman, NAA, and President and CEO, Community Newspaper Holdings Inc.
Tony Hunter, Vice Chairman, NAA, President, Publisher and CEO, Tribune Publishing Co.

4:15 p.m.—4:30 p.m. Closing Remarks: David Chavern, NAA President & CEO

4:30 p.m.— 6:30 p.m. Closing reception: Music

WEDNESDAY, April 20

8:00.m.—Noon Advertiser Meetings

Download the NAA mediaXchange 2016 Preliminary Program Agenda