Wednesday, March 19, 2014 | 8 a.m. to 2 p.m.
New for 2014, sponsor breakout sessions are an opportunity for companies that provide products or services to the newspaper industry to present new and innovative information to the more than 1,000 newspaper, media and advertising executives who will be in attendance. Presentations are not sales pitches, but rather will address key issues facing the newspaper media industry, with topics ranging from audience and circulation, digital, print, or advertising and revenue.
Jodie Bernard, director of publishing, ICUC
Chuck Dueck, vice president of operations, ICUC
Comments run the Internet, or so it seems. But with several major social sites electing to remove comments altogether, is your brand wondering where the boundaries lie and how to manage the risks and rewards of interaction with users? Presenters will lead a candid conversation about the issues plaguing comment pages today.
Understanding the benefits of comments on news sites is crucial. This session will also cover when and how to moderate news comments, moderation challenges, legal risks and repercussions. Presenters will also dive into the nitty-gritty of anonymous commenting vs. user names, the question of journalist or site-owner engagement, and broader areas such as creating a community online, moderating Facebook and other social sites, and managing moderation costs.
Jenya Denissova, head of channel sales, traditional media and franchise, North America, Google
Discussion about digital revenues in newspaper industry and partner program from Google that enables traditional media companies to embrace new digital opportunities. Objectives are to educate the audience about the partnership program, showcase examples, answer questions and provide information.
John Bikus, vice president of business development, GoFundMe.com
Crowd funding refers to the act of raising money online for a cause, event, idea or project. Crowd funding is a $5 billion category with a forecasted growth rate that will quickly make it bigger than any other classified newspaper category. This session will familiarize attendees with the category and key players. Additionally, attendees will come to understand how participation in the category can help newspapers generate significant incremental revenue and strengthen ties with their communities. Specific topics covered will include:
Alex Sanchez, executive vice president and director of Hispanic media and custom publishing, EPMG
Ginger Neal, president and chief of strategy of LionHeart Digital; senior vice president, EPMG
Multicultural accounts for 98 percent of the population growth in the last decade. The U.S. multicultural market, widely regarded as Hispanic, African-American and Asian, is a driving force in buying power and is of increasing importance to marketers. In fact, it is forecasted that by 2042, non-Hispanic whites will be a minority in the United States. This session will provide an insightful look into the U.S. multicultural market, and how retailers and newspaper publications can capture this growing market. The session will:
Regan Senkarik, senior director, partner management, Yahoo
Mobility is having an impact on consumer’s shopping habits. Learn what consumers are doing on each of their devices and how that is changing their shopping process. We will share where mobile and tablet fit in the consumer’s purchase pathway, how mobile and tablet shopping research result in offline and/or PC purchasing, what ad tactics are most effective and how consumers use their mobile devices when shopping for vehicles.
Note to Sponsors: The entry deadline has passed for participation in the sponsor breakout sessions.
4401 Wilson Blvd., Ste 900
Arlington, VA 22203