Introduction
Milestones
The Last 20 Years
The Next 20 Years:
Content
Journalists will tailor the information
they deliver for individual readers and many media.
Marketing
Newspapers will have to expand service
and get personal to reach increasingly elusive readers.
Production
Presses will push digital advances,
head counts will shrink and delivery will become even more defined.
Workforce
Diverse employees, working from diverse
settings, will grapple with an expanding, global business world.
New Media
Free bandwidth, storage capacity, processing
power will bring the 'Net to everyone, everywhere, all the time.
Society
Aging Boomers will lead the way, aided
by technology, but class rifts may deepen and war threats loom.
Observations:
Cathleen P. Black,
Hearst Magazines
Print's role as explainer, collector and provider of
perspective assures its future.
Kevin Close, NPR
You will soon be able to tune into 100 stations of high-quality
audio while riding in your car.
David F. Poltrack, CBS
The ad community's obsession with youth has led mass
media astray.
Your Thoughts
Presstime Magazine
