CURRENT NEWS

COLLEGE PAPERS GROW UP
David Burrick edits a daily newspaper in Philadelphia. When big news breaks he deploys a staff of 200 reporters and photographers, flying them across the country if necessary, keeping an eye toward his $1million budget. And then he goes to class.

Newsweek | Dec 5, 2005

NEWSPAPERS, HIGHER EDUCATION, GOOD PARTNERS
Graham Spanier is the president of Penn State University, one of the largest research universites in the nation. Students at Penn State read more than one and a half milion newspapers a year, thanks to USA Today's College Readership Program.
The Joplin Globe | Nov 24, 2004

USA Today presents readership program to ISU
Under the proposed plan, students would choose two other newspapers such as the Indianapolis Star, Chicago Tribune or Terre Haute Tribune Star, to be delivered next to the Indiana Statesman newsstands. USA Today would be the mandatory third paper.
Indiana Statesman| Published Oct. 22, 2004

READERSHIP PROGRAM SURVIVES CUTBACKS AT LEHIGH UNIVERSITY
The Lehigh University Student Senate is struggling to find permanent funding to continue the college readership program, which was introduced last semester to increase student interest in the news.
The Brown & White | Published Sept. 12, 2004

ABC BOARD ALTERS REQUIREMENTS FOR COLLEGE READERSHIP PROGRAMS AND COMBINATION
The ABC Board made further progress on refining digital edition requirements for periodicals; and streamlined rules governing combination sales for newspapers and periodicals.
NAA | Published March 24, 2004

REPORT SAYS STUDENTS ARE READING NEWSPAPERS
A Penn State program that encourages students to read newspapers, and other college efforts like it across the country, are effective, according to a report from the Newspaper Association of America.
Centre Daily | Published Aug. 3, 2004

SNAPSHOT OF TODAY'S PENN STATE STUDENT
Across the Penn State system, 87 percent of students report weekly use of the newspaper readership program. With more than 1.8 million papers distributed annually, Penn State has the largest program in the country.
Penn State Live | Published Sept. 17, 2004

RULING COULD PUT ALCOHOL ADS BACK IN COLLEGE NEWSPAPERS
A federal court overturned a Pa. law that banned paid alcohol ads. Schools and their student papers are assessing the impact.
Philadelphia Inquirer | Published Aug. 4, 2004

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COLLEGE READERSHIP PROGRAMS

Old College Try Succeeds in Getting Back Newspapers
After returning to campus last fall and recognizing I was clueless as to what was occurring outside of the Villanova bubble, I realized that the entire campus supply of newspapers was missing. Apparently, the four-year-old, successful and popular Readership Program was the victim of a budget cut at the end of the 2003-2004 academic year.
Newspaper Marketing | Nov 11, 2005

The New College Try
When students arrive on campus at many Boston area colleges and universities this fall, they'll find something in their mail boxes other than an "I-miss-you-already" card from Mom.
Presstime | September 2005

TRUMAN STATE UNIVERSITY CAMPUS READERSHIP EXCEEDS EXPECTATIONS
The Collegiate Readership Program has gotten off to a fast start and is already impacting students and campus programs.
Truman Index | Published April 1, 2004

READERSHIP PROGRAM WILL RETURN FALL 2004 TO TEXAS A&M
The four-week USA Today Collegiate Readership Program was an overall success, and the program will return to campus next year for a trial run.
The Battalion | Published March 29, 2004

CARNEGIE MELLON UNIVERSITY
Carnegie Mellon Student Body President announced a trial collegiate readership program sponsored by USA Today. For one month beginning 10/2/04, copies of USA Today, The New York Times, and the Pittsburgh Post-Gazette will be offered to students free of charge. It was said the initiative is designed to encourage students to tune into current affairs and be able to "make an informed vote come November 2."
Published Sept. 27, 2004

NEWSPAPERS PROMOTE READERSHIP AT UNIVERSITY OF DENVER
University students will be getting free newspapers for 30 days, after which time the AUSA Senate will decide whether to keep the giveaway going by underwriting it at a cost of about $30,000 a year.
The Clarion | Published Feb. 5, 2002

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RESOURCES

NEWSPAPERS, HIGHER EDUCATION GOOD PARTNERS
by Graham Spanier
Graham Spanier is the president of Penn State University, one of the largest research universities in the nation. Students at Penn State read more than one and a half million newspapers a year, thanks to USA Today's College Readership Program.

ASSUMPTION COLLEGE'S NEWSPAPER RECYCLING PLAN
As part of the Readership program, the College receives hundreds of copies of 4 major newspapers which can all be recycled at the bins in the residence halls. The Environmental Club has posted banners above the newspaper racks reminding residents to "Recycle your newspaper."
Le Provocateur | Published Oct. 21, 2004

PENN STATE MARKETING RESEARCH PROJECT (PowerPoint presentation)

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RELATED READING

NAPSTER VS. ITUNES
The war for college students' hearts, ears and tuitions has begun, placing Cornell as a central battlefield in the fight to serve digital music and media to over 14 million increasingly tech-savvy pupils.
Cornell Daily Sun | Published Sept. 2, 2004

PUBLISHERS EYE TEEN MARKET, FIND EXPLOSIVE GROWTH, DIVERSITY, OPTIMISM
The teen market is exhibiting explosive growth, is more diverse, and is less pessimistic than previous generations of teens, according to a new report from the Magazine Publishers Association.
Media Post | Published June 22, 2004

GWU STUDENTS WILL GET FREE TUNES THIS FALL
Through a deal worked out with Napster, students living in residence halls will be able to access hundreds of thousands of songs over the university's high-speed network, effectively allowing them to use their PC's as digital jukeboxes.
Washington Post | Published July 17, 2004

Y2M ANNOUNCES ONE MILLION SUBSCRIBERS NOW REGISTERED WITH COLLEGE PUBLISHER, THE LEADING NETWORK OF ONLINE COLLEGE NEWSPAPERS
Youth Media and Marketing Networks (Y2M), a leading media and marketing services company serving the rapidly growing educated youth market, today announced that its College Publisher subsidiary has registered one million subscribers on its network of over 250 online college newspapers.
Business Wire | Published March 18, 2004

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CONTACT US

For more information, contact Diane Hockenberry at diane.hockenberry@naa.org. Phone: (703) 902-1657.