Old College Try Succeeds in Getting Back Newspapers
After returning to campus last fall and recognizing I was clueless as to what was occurring outside of the Villanova bubble, I realized that the entire campus supply of newspapers was missing. Apparently, the four-year-old, successful and popular Readership Program was the victim of a budget cut at the end of the 2003-2004 academic year.
Newspaper Marketing | Nov 11, 2005
TRUMAN STATE UNIVERSITY CAMPUS READERSHIP EXCEEDS EXPECTATIONS
The Collegiate Readership Program has gotten off to a fast start and is already impacting students and campus programs.
Truman Index | Published April 1, 2004
CARNEGIE MELLON UNIVERSITY
Carnegie Mellon Student Body President announced a trial collegiate readership program sponsored by USA Today. For one month beginning 10/2/04, copies of USA Today, The New York Times, and the Pittsburgh Post-Gazette will be offered to students free of charge. It was said the initiative is designed to encourage students to tune into current affairs and be able to "make an informed vote come November 2."
Published Sept. 27, 2004
TRUMAN STATE UNIVERSITY CAMPUS READERSHIP EXCEEDS EXPECTATIONS
The Collegiate Readership Program has gotten off to a fast start and is already impacting students and campus programs.
Truman Index | Published April 1, 2004
READERSHIP PROGRAM WILL RETURN FALL 2004 TO TEXAS A&M
The four-week USA Today Collegiate Readership Program was an overall success, and the program will return to campus next year for a trial run.
The Battalion | Published March 29, 2004
FINDING A HOME ON CAMPUS
College-readership programs are getting good marks at
campuses around the country, as newspapers set up distribution
deals designed to cultivate the next generation of subscribers.
NEWSPAPERS POPULAR DURING TRIAL PERIOD AT YALE UNIVERSITY
The Yale College Council organized a successful six-week pilot program, which is run by Gannett Papers, the largest newspaper conglomerate in the nation.
Yale Herald | Published April 19, 2002
NEWSPAPERS PROMOTE READERSHIP AT UNIVERSITY OF DENVER
University students will be getting free newspapers for 30 days, after which time the AUSA Senate will decide whether to keep the giveaway going by underwriting it at a cost of about $30,000 a year.
The Clarion | Published Feb. 5, 2002