NAPSTER VS. ITUNES
The war for college students' hearts, ears and tuitions has begun, placing Cornell as a central battlefield in the fight to serve digital music and media to over 14 million increasingly tech-savvy pupils.
Cornell Daily Sun | Published Sept. 2, 2004
GWU STUDENTS WILL GET FREE TUNES THIS FALL
Through a deal worked out with Napster, students living in residence halls will be able to access hundreds of thousands of songs over the university's high-speed network, effectively allowing them to use their PC's as digital jukeboxes.
Washington Post | Published July 17, 2004
PUBLISHERS EYE TEEN MARKET, FIND EXPLOSIVE GROWTH, DIVERSITY, OPTIMISM
The teen market is exhibiting explosive growth, is more diverse, and is less pessimistic than previous generations of teens, according to a new report from the Magazine Publishers Association.
Media Post | Published June 22, 2004
PROQUEST DISTRIBUTING NEWSPAPERDIRECT PRODUCTS
ProQuest Information and Learning has begun distributing its NewspaperDirect newspaper products in libraries and educational facilities, promising greater accessibility as well as cost savings to participating venues.
Media Daily News | Published June 14, 2004
TEENS WANT NEWSPAPER STORIES ABOUT THEIR INTERESTS
Many editors across the country assume that young people do not read newspapers. That assumption apparently is wrong. They read them, they talk about them, and they encourage friends to look when they find something interesting.
Salt Lake Tribune | Published June 5, 2004
TEXT MESSAGING MAY BE WAY TO REACH YOUNG READERS
Newspapers have been crying in their beer over the loss of young adult readers. So in an effort to grab that ever-elusive demographic, one newspaper decided to stop sobbing and go where the young and hip go.
Editor & Publisher | Published May 27, 2004
THE NEWSPAPER INDUSTRY’S LATEST STRATEGY FOR ATTRACTING YOUNG AND BUSY PEOPLE IS TO HAND THEM A QUICK READ
NYC’s ultra competitive market is focusing on 18-to-34-year-olds, a segment that basically doesn't read newspapers. "What these kids like is fast, and blather-free. Something to give them a good, comprehensive scan of the country in 20 minutes."
Time | Published May 3, 2004
ONLINE TEEN INFLUENCERS TO SWAY 22 MILLION TEENS BY 2008
A new study finds that 22 million teens online by 2008 are expected to be a formidable market. And, that 17% of teens are "teen influencers," a group that is highly active online, popular and exerts a strong sway over friends and family.
Center for Media Research | Published May 2004
CONVENIENCE AND ACCESSIBILITY KEY FACTORS IN MEDIA USE OF 18-34 YEAR OLDS
When it comes to breaking news, 18 to 34 year-olds use both television and the Internet. In fact, most indicate that if they turn to the television first, they will then go online to follow the story.
Business Wire | Published April 20, 2004
NICHE PAPERS USE ‘ATTITUDE’ TO TARGET NEW READERS
A free daily tabloid aimed at young people, Quick, tries to attract its readers — with lots of sass. “Even the weather has an attitude to it,” said Jim Moroney, publisher and chief executive officer of The Dallas Morning News.
ASNE | Published April 19, 2004
STUDY: TEENS HAVE LITTLE ‘ATTACHMENT’ TO NEWSPAPERS
The Newspaper Association of American has released a study examining the emotional attachment that teenagers have to newspapers.
Editor & Publisher | Published April 19, 2004
TEENS LOVE TO GIVE THEIR OPINIONS. ALL YOU HAVE TO DO IS ASK
This year, USA WEEKEND Magazine partnered with two leaders in the newspaper field to bring teens its 17th Annual Teen Survey. More than 65,000 teens, age 13 to 18, responded via mail and the internet. Here are the results.
USA Weekend | Published April 11, 2004
COMMUNICATION, ENTERTAINMENT, TOP TEENS’ LIST OF ONLINE ACTIVITIES
Newspapers can reach younger online audiences by emphasizing entertainment and “going out” services on their Web sites. Newspapers, however, will need to more aggressively promote their entertainment content to younger readers.
Digital Edge | Published April 2004
WINNING READERS
New research from the Readership Institute identifies key newspaper-reading experiences of target audiences and urges newspapers to devise innovative content, service and marketing strategies to intensify those experiences.
Readership Institute | Published April 2004
MARKETERS TAKE NOTE: THE ELUSIVE 18-34 YEAR-OLD IS HABITUALLY ONLINE
New Online Publishers Association Report Reveals that 18 to 34 Year-Olds are More Frequent and Active Internet Users than Any Other Age Group
comScore | Published March 29, 2004
Y2M ANNOUNCES ONE MILLION SUBSCRIBERS NOW REGISTERED WITH COLLEGE PUBLISHER, THE LEADING NETWORK OF ONLINE COLLEGE NEWSPAPERS
Youth Media and Marketing Networks (Y2M), a leading media and marketing services company serving the rapidly growing educated youth market, today announced that its College Publisher subsidiary has registered one million subscribers on its network of over 250 online college newspapers.
Business Wire | Published March 18, 2004
WHO IS READING: A QUESTION OF DEMOGRAPHICS
In trying to assess circulation and readership trends, there are other elements of demographics that need to be understood beyond income. Three stand out.
Journalism.org | Published March 2004
TRANSCRIPT OF READERS’ ONLINE DISCUSSION WITH MANAGING EDITOR OF THE WASHINGTON POST’S TABLOID COMMUTER PAPER, EXPRESS
Read the online transcript of a conversation with Dan Caccavaro, Managing Editor of Express and the founding editor of Boston Metro, one of the first free commuter dailies in the U.S.
Washington Post | Published Aug. 4, 2003
CATCH THEM EARLY
At the 2001 NAA Research Conference in Washington, Clark, Martire and Bartolomeo of Englewood Cliffs, N.J gave a groundbreaking presentation to researchers about generational reading habits.
Presstime | Published April 2002