SALES TOOL - WHERE DO YOU BEGIN? (PowerPoint presentation)
IMPLICATIONS AND HIGHLIGHTS OF PENN STATE
NEWSPAPER READERSHIP (PDF file)
This survey continues to monitor the impact of the Newspaper Readership
Program available to students at all 20 Penn State locations.
Penn State Pulse | Published January 2003
ATTRACT
THE COLLEGE SET WITH DESIGN, INTERACTION
Mainstream newspaper Web sites often have a younger readership
than their respective print editions, but they could stand to
do a better job of attracting the college-age crowd that the newspaper
industry is losing.
Editor & Publisher | Published July
16, 2003
PENN STATE MARKETING
RESEARCH PROJECT (PowerPoint presentation)
Pennsylvania State University
SALES TOOL - WHERE DO YOU BEGIN? (PowerPoint presentation)
ADDRESSING
DECLINE IN READING HAS NO SIMPLE SOLUTIONS
The Messenger-Inquirer recently published an article suggesting
that local college students are reading less and less of the printed
page. The observation is true for students, and parents too.
Messenger-Inquirer | Published March 26,
2004
IMPLICATIONS AND HIGHLIGHTS OF PENN STATE
NEWSPAPER READERSHIP (PDF file)
This survey continues to monitor the impact of the Newspaper Readership
Program available to students at all 20 Penn State locations.
Penn State Pulse | Published January 2003
AN
ACTUAL COLLEGE READERSHIP NEWSPAPER PROGRAM PROPOSAL (PDF
file)
By the faculty research committees of North Dakota State University.
North Dakota State University | Published
Jan. 23, 2001
GETTING
SMARTER. STUDENT LEARNING IMPROVES BY READING NEWSPAPERS
The results are in - reading newspapers regularly does make a
valuable contribution to Penn State students and their education.
Intercom | Published Sept. 10, 1998