Below are the latest advertisements from the Newspaper Association of America. The ads focus on the power of newspaper media and the value newspapers offer to advertisers. If you have any questions or need more information, please contact Lindsey Estes.
Print Ads
Site Matters (March 2010)
Newspaper Web sites are the go-to place for consumers who want both local information and trustworthy, credible information. And, consumers, in big numbers, want both. Telling advertisers about the value of newspaper Web sites is vital and that story is a good one. The latest research from comScore reinforces the value of premium content to consumers and the value advertisers receive for being associated with quality content.
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Digital Ads
Driving Sales (November 2009)
When it comes to traffic, nothing drives with the horsepower of newspaper advertising. For automotive advertisers, the value of newspaper advertising is sometimes taken for granted. Honk your horn at them with the latest ad in the NAA series about the value of newspaper advertising. Give your own auto business a little gas with a quick flash of the facts. Don’t forget that you can localize these NAA creations and many newspapers are printing them and handing them out, motivating staff with poster sized versions and more. The key is that you must accelerate the telling of our story.
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In Sites (November 2009)
Surprise your advertisers with the truth. Give them the facts. When it comes to what is “in” online, it is newspaper Web sites. The latest ad in NAA’s series of ads about the value of newspaper media to advertisers focuses on the facts about newspaper Web sites including:
- 74 million unique visitors went to newspaper Web sites in September of 2009
- Newspaper Web sites garner a 38% share of online visitors
- Newspaper Web sites are the number 1 local site in 22 of the top 25 markets
- Newspaper share of local online advertising exceeds all other local Web sites
Newspaper Web sites are trusted, informative and popular. We need to make certain that advertisers know.
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Lego (October 2009)
When you are building something, a strong foundation is essential. In today’s cluttered media world, there is no stronger way to build customers than by utilizing newspaper media. To demonstrate the ability of newspaper media to construct value for advertisers, the latest NAA ad utilizes the age old building approach called “Lego” blocks. The ads are building blocks that you can stack or layout in a variety of ways that suggest both the effectiveness of newspaper advertising but also the creativity. Try a stair-step, a “U” shape, an “L” shape or any other creative stacking approach. Consider adding some blocks of your own and you have a formula for making the case about newspapers.
Download the L Shape – PDF | JPG
Download the Reverse L Shape – PDF | JPG
Download the Stair Shape – PDF | JPG
Download the U Shape – PDF | JPG
Shopping Super Bowl (October 2009)
Many newspapers tend to run an ad each year around the SuperBowl extolling the fact that newspapers deliver a SuperBowl sized audience every day. I love those ads. However, the biggest event of the year starts a bit earlier and revolves around newspapers. Yes, the kickoff of the Holiday Shopping season. The Thanksgiving shopping season offers us the opportunity to remind advertisers and shoppers that newspapers deliver the goods for shopping around Thanksgiving.
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Sticky (September 2009)
Sticky, engaged, involved; no matter what you call it, newspaper readers are. The brand new How America Uses Media research reinforces that story. Help us all by downloading and running this ad.
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Thin (August 2009)
Everyday, consumers shop and buy something. The number one tool that shoppers use to plan their shopping today is newspapers. In addition, consumers seek out newspaper advertising and take action as a result. NAA’s new How America Shops and Spends and How America Uses Advertising research, quantifies shopping use of newspaper advertising. All of this is expressed in the attached ad called “Thin”. It is available for you to download and use here.
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Numbers (August 2009)
Numbers. They all add up to a thriving business and an emerging industry. When WE tell our story to advertisers, it is a story about vitality, strengths, and transformation. No wonder numbers like these look good on paper.
Don’t let others paint the wrong picture. This ad tells the true story of newspapers today.
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Digital Ads
The Biggest Mall (July 2009)
When it comes to shopping, no place do U.S. consumers shop more than the newspaper. For most Americans, the mass of preprinted inserts/flyers that come with the Sunday Paper is a key part of the weekly ritual of getting the best values, the best prices and the best information about America’s favorite past time, shopping. And 115 million read a newspaper on the average Sunday. That is over half of all U.S. adults. Those adults, in 2009 continue to flock to and value newspaper inserts more than almost any information source for shopping.
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Action Figure Ads (July 2009)
NAA recently completed two major pieces of research – How America Shops and Spends and How America Uses Advertising – which examine consumer shopping behavior and consumer use of advertising, particularly preprints.
The results of the study continue to validate the power of printed newspapers in helping consumers make buying decisions. The full report on the research will be available later this summer. In the meantime, NAA will be providing the industry with a series of full-page ads that highlight key findings from the research.
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Myth vs. Reality Ads (May 2009)
In the past two years, the newspaper business has faced unprecedented financial challenges. The economic meltdown and advertising recession have hit our industry hard. But make no mistake about this: the newspaper medium – print and digital – remains strong and will emerge from the current environment an even stronger multi-platform force.
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Digital Ads
Digital Ads
Proving the value of newspaper media to advertisers is something that newspapers must do both in print and online. Thanks to our friends at McClatchy Interactive, the series of ads NAA has recently created have been reworked for use on newspaper websites. Use these ads to help prove that newspaper media are both efficient and effective for our advertising customers.
Site Matters
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75 Million Unique Visitors
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Newspaper ads are More Reliable
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104 Million Daily Readers
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61% - Young Readers
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40% - Visit Newspaper Site
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77% - Acted on an ad
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Myth #1
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Myth #2
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Myth #3
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