Home / Cover
Introduction
Executive Summary
Making telemarketing a stronger sales source
Diversifying the sales portfolio
Using analysis to drive success
Retention
Summary: A return to fundamentals
Thanks

Thanks!

We hope this guide serves you well. It is the work of your colleagues at newspapers across North America who contributed time, work, talent, and data.

We also thank you for your investment in this guide; it shows that you are concerned with the advancement of this industry.

We thank every contributor, many of whom are listed in this Guide. It is people like you who define the word “professionalism.” After all, what is a professional if not a person who expands the frontiers of knowledge of an entire industry! We hope you discovered that contributing to the industry – for the good of all – has some unique rewards. The following are important contributors to whom we would like to extend a special thanks:

The Subscriber Acquisition Committee

Contributing Writers

Topic Contributors

NAA Marketing Department

Suggest your own topic or idea

On behalf of every publisher trying to better serve a community while growing profits, and on behalf of every circulation executive in the land, we offer our heartfelt thanks.