Home / Cover
Introduction
Executive Summary
Making telemarketing a stronger sales source
Diversifying the sales portfolio
Using analysis to drive success
Retention
Summary: A return to fundamentals
Thanks

By the Numbers

The numbers tell the story of retention. The following trends and benchmarks at different sales periods can be used to compare your sales data with national data. They can also be used to isolate possible causes for variations in your sales data. The first step to strategically improving your sales is using data to grasp the Big Picture.


These charts represent data from 2002 to 2004. How does your operation compare?