Strategic Selling  (Home page/ Cover)

Structure your sales channels for sustainable subscriber growth in the era of restricted telemarketing

Use this Guide to:

• Profit from telemarketing’s new, more-strategic role in the mix

• Deploy a broad mix of sales channels that work in unison

• Use analysis and systematic planning for sustainable circulation that sticks

• Focus on the cost-benefit measurements that matter the most

• Re-calibrate your efforts periodically, based on “what works”

This Guide can help you:

• Acquire more-valuable subscribers

• Achieve profitable, sustainable circulation

• Reduce churn

• Reduce your selling costs for each unit of circulation

• Reach customers that your current efforts are missing

• Thrive in the era of restricted telemarketing