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Smart is the New Sexy.

News isn’t really news anymore. In fact, news has become something else entirely. Talking heads pass as news. Sound bites pass as news. Opinions pass as news. Snazzy graphics pass as news. It’s time to make a stand for the one place you can still get ‘news news.’ The kind with substance. The kind that makes you feel smarter when you finish reading it. The kind that makes you a more interesting person to talk to, a savvier shopper, a more engaged citizen. That’s the kind of news we’re talking about. The kind that’s written for people who want more than just a headline. The kind you can only find in newspapers – print or digital.

The Newspaper. Get it.

Because Smart is the New Sexy.


Print and digital ad materials are available to newspapers that would like to participate in the "Smart is the new sexy" campaign.

To learn more and download the advertising files, visit www.naa.org/smartsexyads.




Visit Facebook.com/NewspaperAssociationOfAmerica and post a comment or upload your own video clip.


Tweet using the hashtag #smartsexy.



More than 163 million U.S. adults read a newspaper in print or online in the past week. (Scarborough Research, 2011)

Local newspaper websites rank first among all local media sources for trustworthiness, credibility and being most informative. (“Site Matters”, comScore, 2009)

Newspaper advertising, in print and online, is cited by shoppers as their top choice for planning shopping and making purchasing decisions. (“How America Shops and Spends”, Frank N. Magid Associates, 2011)

Eighty percent of U.S. adults who contributed money to a political organization in the past year have read a newspaper or visited a newspaper website in the past 7 days. (Scarborough Research, 2011)

More than 70 percent of small business owners and more than 74 percent of those in management have read a newspaper or visited a newspaper website in the past 7 days. (Scarborough Research, 2011)

Newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999. (Scarborough Research, 2011)




Hear what others have to say about the importance of newspapers in their lives.