Newspapers serve our democratic society by vigilantly protecting the people's right to know. Newspapers are leaders in providing news, editorial comment, information and advertising. Newspapers will remain vital and sustain their vigilance by:

• Investing energy and resources to strengthen their value to readers and advertisers
• Continuing to be the most comprehensive source of gathering, organizing and presenting news and information
• Pioneering businesses that anticipate and meet the changing needs and desires of consumers and marketers
• Attracting, retaining and advancing a talented, creative and diverse workforce.

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