Time: 2000 - 2200
Event: Welcome Reception (at Palacio de Congresos)
Take this opportunity to greet your colleagues and get acquainted.

KEYNOTE PRESENTATIONS: EXPLORE THE POSSIBILITIES

0954 - 1000
Opening Remarks

1000 - 1015
Why Newspapers Must Stick To What They Know Best: The News
Newspapers are still going strong, despite the challenge of electronic media. The resilience of newspapers in the face of new competitors and how newspapers can hold their own in this battle for consumers are discussed.
PRESENTER: José Maria Bergareche, Chairman of the Board, Grupo Correo

1015 - 1030
Challenges Are Opportunities In Disguise: Stay In Good Spirits!
Software companies are hiring away your top editors, direct marketers are eating away at your advertiser base, on-line services are trying to encroach on your advertising market share... What, you worry? Reasons why newspapers will prevail are explained.
PRESENTER: Uzal Martz, President and Publisher, Pottsville Republican

1030 - 1040
Questions & Answers

PUBLISHING - A GLOBAL VIEW

1040 - 1100
Boosting Profitability Through Better Advertising Quality - Find out all about Gannett Co.'s ADQ system.
PRESENTER: Mike Coleman, President & Publisher, Florida Today

1100 - 1120
The London Newspapers Price War - Learn about the changes newspapers have made to cope with this price struggle and what the long-term benefits have been.
PRESENTER: David Owen, Circulation Director, The Guardian

1120 - 1130
Questions & Answers

1130 - 1200
Refreshment Break

1200 - 1220
Shaping Editorial Content With Readership Surveys And Focus Groups - Take a proactive approach to newspaper planning. Figure out your readers' interests ahead of time, then craft your new sections. Find out how to conduct a focus group and apply research results.
PRESENTER: Virginia D. Fielder, Vice President Research, Knight-Ridder Inc.

1220 - 1240
Growing Circulation Through Better Editorial Contentent - Learn what you can do to improve your editorial content and how to calculate your measure of success.
PRESENTER: Harald Ritter, Managing Editor, Sächsische Zeitung

1240 - 1250
Questions & Answers

1250 - 1305
Leveraging Digital Ad Transmission Capabilities - Get an overview of digital ad transmission and its benefits.
PRESENTER: Bill Howard, President and CEO, Publicitas Advertising Services, Inc.

1305 - 1320
Integrated Advertising Services In Switzerland - Analyze the pros and cons of using space brokers for ad sales.
PRESENTER: Walter Zingg, Research & Development Director, Publicitas Holding SA

1320 - 1330
Questions & Answers

1330 - 1500
Lunch

THE FUTURE IS YOUR BUSINESS

1500 - 1520
The 1996 U.S. Presidential Elections - Examine how the outcome of the 1996 elections will affect international trade.
PRESENTER: Walter Mears, Vice President, The Associated Press

1520 - 1540
The Realities Of The European Union - Is there a reasonable expectation for change with the European Union? How are newspapers going to be affected?
PRESENTER: Alvin Sold, Direktor, éditpress luxembourg sarl

1540 - 1600
Questions & Answers

1600 - 1630
Refreshment Break

THE BRAVE NEW ELECTRONIC MEDIA

1630 - 1800
Panel: The Opportunities And Pitfalls Of New Media - Panelists will debate and discuss the economics of online services, which news content is appropriate for new media channels and how to organize your newsroom to handle the new challenges of publishing online and on the Internet.
PANEL: Julio Miravalls, Editor-In-Chief, El Mundo del Siglo 21
Bernie Niemeier, Director of Planning/Publishing Div., Media General Inc.
Bill Bass, Development Director, Boston Globe Electronic Publishing
Jack Williams, Vice President/Business Development, Gannett Newspaper Division
Sergio Puoti, Executive Director, INES

2015 - 2330
Reception and Dinner (at Cármen de los Martires) - Participants will enjoy a reception, dinner and gypsy flamenco performances. A dinner address will be presented in English with delayed interpretation into Spanish.

TECHNOLOGY'S UNIVERSAL APPEAL

1000 - 1100
Panel: The Future Of Newspaper Systems Top systems vendors discuss new technology and its impact on newspaper publishing. Topics include systems integration, rapid system obsolescence, new developments and future partnerships.
PANEL: Günter Nitzsche, Direktor, Linotype-Hell AG
Ulrik Cramer, R & D Manager, CCI-Europe
Dennis Doolittle, President, Autologic Inc.
Graham Shaw, Managing Director, Atex Limited

1100 - 1120
Computer To Plate: Feasibility, Equipment And Materials- Take a look at how this technology stacks up against wipe-on plates.
PRESENTER: Derek Wyse, Vantage Strategic Marketing

1120 - 1130
Questions & Answers

1130 - 1200
Refreshment Break

1200 - 1220
The Economics Of Optimizing Your Newspaper Press Usage - Find out how to convert your inserts back into ROP and the advantages of infrared dryers.
PRESENTER: Paul Liggins, General Manager, Precision Colour Printing Ltd.

1220 - 1250
Targeting Your Subscribers - Demographic vs. geographic targeting. Do birds of a feather really flock together?
PRESENTERS: Sylvia Chavez Sitters, Marketing Manager, San Antonio Express-News
Joost de Roo, General Manager, Geo Marktprofiel BV

1250 - 1310
Questions & Answers

1310 - 1440
Lunch

1440 - 1600
Panel: Important Developments In Printing Press Technology - Top press suppliers discuss the latest progress in printing press technology, such as keyless inking, plate-changing units, shaftless press drives, digital presses, inkjet imprinting, reelroom automation.
PANEL: Götz Stein, Executive Vice President, Maschinenfabrik Wifag
Hans Mamberer, Department Director, MAN Roland Druckmaschinen AG
Claus Bolza-Schünemann, Board Member, KBA Koenig & Bauer - Albert AG
Daniel Flament, Technical Director/Newspaper Presses, Heidelberg Harris SA
David Stamp, Rockwell Graphic Systems Ltd.
Tadashi Ono, Deputy General Manager, Printing Machinery Export Section, Mitsubishi Heavy Industries Ltd.

1600 - 1630
Refreshment Break

NEWSPRINT: AN INTERNATIONAL CONCERN

1630 - 1650
Fiber Shortages---Do Alternative Sources Spell Relief? - Examine the importance of fiber supply and alternative sources of fiber. Consider what will change if these alternative sources are used.
PRESENTER: L. Göttsching, Director, THD Institut für Papierfabrikation

1650 - 1710
Reduce Newsprint Consumption: Set Up A Waste Control Program - Discover the benefits and features of a good waste control program and acquire sources of information on waste control.
PRESENTER: Mainrad Flüeler, Head of Staff Dept., C.J. Bucher AG, Ringier Print

1710 - 1730
Reduce Newsprint Consumption: Look At Web-width Reduction - Find out the important issues to consider for web-width reduction. Share the conclusions of the NAA study on web-width reduction.
PRESENTER: EuGene Falk, Executive Vice President, Los Angeles Times

1730 - 1750
Questions & Answers

1750 - 1800
Closing Remarks

All conference presentations will be made in English. Simultaneous interpretation into Spanish, French and German will be provided.

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