Learning, Leveraging and Leading · NEXPO®'96 Means Business

One of the hottest topics at today's newspaper is the online world. This workshop will summarize Connections'96, discuss what is hot on the web and help the attendees find ways to grow revenue in Cyberspace. There will also be a demonstration on creating a web page and showing how easy HTML (Hypertext Markup Language) is to use.

Organizers:

Martha Reichold
Production Director
The Huntsville (Ala.) Times

Donald R. Bucknam
Publisher
The Republic
Columbus, Ind.

Moderator:

James Conaghan
Director/Market and Business Analysis
NAA
Reston, Va.

Topics:

Summary of Connections
James Conaghan

Online World As It Pertains to the Newspaper Industry
Marsha A. Stoltman
Vice President/Marketing Relations
Editor & Publisher
New York

ROI on the Web
Shikhar Ghosh
Chairman and Co-Founder
Open Market, Inc.
Cambridge, Mass.

Online Demonstration of HTML and How to Produce a Home Page
Chris Jennewein
Director
Knight-Ridder New Media Center
San Jose

Session Chairman

Michael Ide
Vice President/Production
The Boston Globe

Welcoming Addresses

Sherman R. Frederick
Publisher
Las Vegas Review-Journal

John Sturm
NAA President/Chief Executive Officer

NAA Chairman's Keynote Address

John J. Curley
Chairman, President and CEO
Gannett Co. Inc.
Arlington, Va.

This workshop will focus on universal newspaper operational issues facing newspapers around the Globe. The objective of this session is to capture the technological pulse of newspapers around the planet and discuss "state of the art" activities occurring on various continents.

There will be five panelists representing different geographical areas responding to specific questions on the following subjects:

• General Business Conditions
• Impact of Online Services
• Pagination
• New Press Developments
• Newsprint and Ink
• Latest in Packaging Technology

(Sit-down Forum)

Organizer/Moderator:

North America
Lou Franconeri
Vice President/Operations
San Antonio Express-News

Panelists:

Europe/Middle East/Africa
Boris Fuchs
Deputy Managing Director and Research Director
IFRA
Darmstadt, Germany

Australia/New Zealand/Southeast Asia
Frank Kelett
Executive Director
Pacific Area Newspaper Publishers Association (PANPA)
North Sydney, Australia

Japan/Asia
Keiichi Katsura
Professor
Faculty of Social Sciences
Ritsumeikan University
Kyoto, Japan

South/Central America
Luis Fernando Santos
Gerente General
El Tiempo
Bogota, Colombia

(Simultaneous translation: Spanish/Japanese)

Learn to address the myriad of reproduction quality issues brought about by the rapid proliferation of new technologies with nontraditional workforces including color management, digital ad creation and transmission. Attendees will learn strategies and the procedures for implementing them smoothly in a new digital world.

Organizers:

Robin Shank
Special Project Manager
The Miami Herald

Michael Stern
Production Manager
Syracuse Newspapers, Inc.
Syracuse, N.Y.

Moderators:

Paul Lynch
Manager/Quality and Technical Training
Chicago Tribune

Robert Hacker, Ph.D.
School of Imaging
Rochester Institute of Technology

Panelists:

Learning:

Don't Know a Dot From a Spot? How to Get New People Up to Speed
Robert Hacker, Ph.D.

Leveraging:

Digitizing and Compression Issues for Digital Photo Reproduction
David Hinson
President
Prismatic, Inc.
Greensboro, N.C.

Leading:

Color Management Technology-Successes and Sorrows
Ed Lehr
New Media Manager
Saint Paul (Minn.) Pioneer Press

Quality Tips for Digital Ads and Other Newspaper Stories
Donna Yannessa
Quality Assurance Manager
The Philadelphia Newspapers

(Simultaneous translation: Spanish)

The newspaper industry is responding to advertisers' demands for finer zoning and more precise delivery of preprints. The speakers at this workshop will discuss:

• Methods of efficient scheduling of equipment and personnel in the mailroom
• Bonus plans to improve productivity and flexibility of the mailroom staff
• Equipment that is available to process multiple zones in the mailroom efficiently
• Establishing a delivery force to handle the demands of microzoning and address specific delivery
• Maintain a market subscriber/non-subscriber database that meets the demands of the post office and the advertiser

Organizers/Moderators:

John VanStrydonck
Publisher
Rapid City (S.D.) Journal

R. Gene Bell
President and CEO
The San Diego Union-Tribune

Panelists:

Optimizing Scheduling of Zoned Inserts and Staff Using Computers and Artificial Intelligence
William J. Gard
Director of Production Engineering
The Washington Post

Scheduling and Bonus Systems to Improve Employee Productivity in the Mailroom
David Preisser
Production Director
Florida Today
Melbourne, Fla.

Preparing Zoned and Address-Specific Packages in the Mailroom
Randy R. Seidel
President/CEO
Graphic Management Associates, Inc.
Bethlehem, Pa.

Creating and Managing a Carrier Force for Address-Specific Delivery of the Newspaper and Other Products in One Pass
Bill Burks
Metro Circulation Manager
Roanoke (Va.) Times & World-News

Address-Specific Delivery of Business/Stock Packages on Sundays
Toby Pearson
Circulation Director
Austin (Texas) American-Statesman

Creating and Maintaining a Subscriber/Nonsubscriber Household Database for Your Market That Will Satisfy the Post Office's--and Your Advertisers'--Demands
James P. Santori
Publisher
La Crosse (Wis.) Tribune

Computer networks are becoming increasingly important to newspapers of all sizes. From this workshop, you will gain important insights and ideas on how to better manage the complex network issues evolving in your newspaper. A panel of industry experts from newspapers of all sizes will lead an interactive discussion. Audience participation will be encouraged.

Organizers:

Stan Pantel
Vice President/Operations
The Atlanta Journal and Constitution

Morgan P. Dickerman III
Publisher
The Wilson (N.C.) Daily Times

Moderator:

Edward F. Baer
Director of Computer Services
The Atlanta Journal and Constitution

Panelists:

David W. Rosenberg
Director, Information Services
The Belleville (Ill.) News-Democrat

Daniel D. Lenerville
Information Systems Manager
Argus Leader
Sioux Falls, S.D.

Ronald A. Smoak
Manager/Network Resources
The Atlanta Journal and Constitution

Mel C. Caswell
Director of Technology and Information Systems
Lexington (Ky.) Herald-Leader

(Simultaneous translation: Spanish)

Learn about the future pricing cycle and availability of newsprint. You will be able to take back information about shaftless printing and its cost-saving possibilities. All attendees will learn about the pitfalls and opportunities of 50" web reduction from a newspaper that has made the change, along with some of the thought processes used in a major metropolitan decision to go with a reduced web.

Organizers/Moderators:

Kenneth E. Goodson
Production Manager/Quality Assurance
The Dallas Morning News

Richard E. Wyckoff
Director of Operations
The Tribune-Democrat
Johnstown, Pa.

Newsprint: A World View of the Industry, Its Future, Demand, Pricing and Availability
Ross Hay-Roe
Chartered Financial Analyst
Equity Research Associates
Vancouver, B.C.

Shaftless Printing Technology
Goetz Stein
Executive Vice President
MASCHINEFABRIK WIFAG
Bern, Switzerland

Web Reduction at North Jersey Newspapers
William Dean Singleton
Vice Chairman, President and CEO
MediaNews Group, Inc.
Denver, Co.

Business Rationale for for Web Width Reduction at The Washington Post
Michael Clurman
Vice President/Production
The Washington Post

(Simultaneous translation: Spanish)

Newspapers must make a proactive approach to enhansing revenue and building market share. Several new technologies are now available to leverage the existing newspapers... databases of information to provide internet access for a growing customer base. This workshop will provide insight on how newspapers are selecting and implementing various on-line services in the areas of entertainment, employment and real estate.

Organizers:

Jim Hitchman
Manager/Newspaper Operation Technology
Tribune Publishing Company

Tom Croteau
Manager/Pre-press
NAA
Reston, Va.

John Iobst
Director/Advanced Computer Sciences
NAA
Reston, Va.

Moderator:

Greg Anderson
Manager, Electronic Marketing
Tacoma (Washington) News Tribune

Panelists:

Applying Online Technology to the Newspaper Database
Greg Anderson
Manager, Electronic Marketing
Tacoma (Washington) News Tribune

Database Driven Web Sites
Mark Carberry
Vice President/Professional Services
Management Process Integrators, Inc.
Scottsdale, Ariz.

Nick Bucchino
Marketing and Communications Manager
Management Process Integrators, Inc.
Scottsdale, Ariz.

Database Job Matching Via the Internet
Don Dornbush
President
Virtual Resources
Ann Arbor, Mich.

Eugene Kiel
Director/Research and Development
CText Publishing
Ann Arbor, Mich.

Real Estate Mining of the Newspaper and Beyond...
Chuck Cornelius
Director/Classified Advertising
The Cincinnati Enquirer
Cincinnati

Steve Burns
Vice President
Gannett Media Technologies International (GMTI)
Cincinnati

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