Post-press Primer
Get a fresh look at database
marketing and zoning for newspapers at our primer.
Continental Breakfast
The Outer Edge of Technology
Take a look at the latest
innovations in packaging and distribution technologies.
Targeting/Zoning Case Studies
Find out what your major
customers think about insert advertising. Hear presentations by leading
newspapers on their experience with microzoning and review NAA's new guide to
microzoning.
Post-press Lunch
New Equipment and Installations
Get a reality check
on the new inserting equipment and software control packages. Newspapers
describe their experiences with recently installed equipment and software.
Management and Productivity in Post-press
Post-press
is a labor-intensive area, which is why workforce issues are important. Discuss
outsourcing opportunities, substance abuse in the workplace, self-directed work
groups and an activity-based costing model.
Post-press Reception
Continental Breakfast
New Demands and Opportunities
Find out what the new
postal regulatory environment means for newspapers. How will the post office as
competitor affect future insert volume? Should newspapers decentralize inserting
by operating equipment at distribution centers? Discuss the need for a unified
tracking system and better counting stackers as well as post-press logistics.
Post-press Supplier Roundtable
Post-press is a
challenging area of newspaper operations. Targeting and tailoring will require
continued capital investment to meet future needs. Participate in a frank
discussion of post-press issues and hear from the major suppliers of this
equipment and software on industry trends and future innovations.
Post-press Discussion Group
Join this informal
moderated roundtable and discuss the challenges and opportunities facing
post-press. Use this session to find out how your peers are solving problems or
optimizing their operations.
©1997 Newspaper Association of America. All rights reserved.