Intended to simplify the process of placing multimarket ad buys in newspapers,
NICCs EIO requires only "a willingness to accept ads, an Internet
connection and a Web browser," says M. Blake Barker, NICC president
and general manager. Advertisers use the online service to plan and place
advertising, eliminating the arduous task of juggling a host of forms
and a Rolodex full of contacts. NICC also sends advertisers consolidated
invoices and tear sheets on behalf of participating newspapers.
Beta-testing of the service began in October, with The Dallas Morning
News; Naples (Fla.) Daily News; News-Press in Fort Myers, Fla.; Philadelphia
Newspapers Inc.; The Tribune in Mesa, Ariz.; and the Pennsylvania Newspaper
Association participating. Feedback brought up "nothing substantial"
in terms of operational issues, says Barker, though NICC "will continue
to evolve the technology from the newspaper and advertiser standpoint."
For instance, the service will transition to Extensible Markup Language,
providing "the hooks that can tie into legacy systems" to further
streamline the process, according to Barker.
EIO uses a secure-socket-layer server to ensure security, and at launch
will support the Internet Explorer browser on Windows-based computers.
Support for IE on the Mac and Netscape Navigator on both Macs and PCs
will follow shortly, Barker adds.
The service is free for advertisers; participating newspapers pay 1 percent
of the value of each ad placed, with a $75 maximum per ad. For more information,
visit www.nicc.net or contact Barker.
E-mail, barkb@naa.org; phone, (703)
902-1692.
Tribunes Cash-Free ATM
To link its far-flung broadcast, print and new-media
operations, Tribune Co. of Chicago is building a high-speed data network.
AT&T will build the companywide network using Asynchronous Transfer
Mode (ATM) technology, a private high-speed packet networking protocol
that can carry voice, data and video. Tribune will be among the first
companies to use the technologys multicast capabilities, which take
high-bandwidth information from a single ATM "virtual circuit"
and simultaneously transmit it to multiple locations.
"The high-speed network will give us the flexibility to instantaneously
share content across our media businesses and swiftly transmit high-quality
video programming at a cheaper rate than satellite transmission,"
says Jeff R. Scherb, Tribunes senior vice president and chief technology
officer.
In other words, all 22 of Tribunes television stations could tap
into the network to simultaneously broadcast breaking-news coverage. Programming
for several stations also could be operated from a central location and
transmitted to broadcasting facilities elsewhere, as Tribune already does
with an Albany, N.Y., station thats largely run out of the offices
of its Boston affiliate.
AT&T is marketing ATM networking to media organizations and other
high-bandwidth users. Tribune officials say their decision to take the
plunge was accelerated by the companys acquisition of Times Mirror
Co. last year.
"Since [the] acquisition, Tribune has greatly enhanced the national
scale and scope of our major-market multimedia businesses," says
Scherb. "[The network] clearly is the building block to cost-effectively
and efficiently compete in the digital future."
Triple-Wide Press
On Drawing Board
Leveraging the gapless technology introduced on
its Mainstream printing press, Heidelberg Web Systems will now offer publishers
a triple-wide press.
"The newspaper industry has long envisioned the potential benefits
of triple-width production," says Bob Brown, president of the Dover,
N.H., company.
Chief among those benefits, argue Heidelberg officials, are speed and
savings. By printing with a two-page-around by six-page-across plate-cylinder
configuration, Heidelbergs new Tristream will deliver 50 percent
more pages than a conventional double-wide press. That productivity boost
could help newspapers reduce towers and pasters by one-third, reducing
the cost and size of a press line. The wider configuration also would
shorten and simplify web leads, Heidelberg executives say.
Unlike the straight-format Mainstream, the Tristream will be capable
of printing up to 80,000 copies per hour in straight-run mode, or 40,000
cph collect. By eliminating vibration where blanket gaps meet, Heidelbergs
gapless-blanket technology "allows us to operate one-by-four and
two-by-six plate cylinders at very high speeds," says technical-sales
specialist Peter Walczak.
A wider web also means greater potential for fan out caused by excessive
water absorption, so Heidelberg developed a closed-loop system that automatically
compensates. Officials claim the system reduces fan out in a four-high
Tristream tower to the level of a typical four-high single-width tower.
The press can be configured with up to three formers across each level
and up to three former levels, providing web leads for up to nine sections
in straight-run production, or up to six sections per level collect.
Since its introduction at Drupa, Heidelbergs Mainstream press has
won a seven-press installation order from a British newspaper group, a
move officials say bodes well for their foray into triples.
"The acknowledged advantages of triple-width production, the successful
demonstration of a gapless newspaper press and the endorsement of that
technology...have created a lot of interest," Walczak says.
Chicagoland Papers Expand
Two Chicagoland dailies are planning major expansions
to their production facilities.
The Chicago Tribune will expand its 700,000-square-foot Freedom Center
production center (TechNews, September/October
1999, p. 16) and build a new facility across the street devoted solely
to Sunday packaging (pictured below). Over the next two years, the project
will cost more than $100 million.

"Freedom Center was a newspaper operation innovation model when
it was built almost 20 years ago," says Dick Malone, the papers
senior vice president of operations and technology. "Its time
to make another significant investment...so we can continue to be the
market leader 20 years from now."
Already home to 1,500 employees, Freedom Center will gain two stories
and 120,000 additional square feet to accommodate packaging, storage and
transportation logistics. An automated palletizing system developed by
Schur Packaging Systems of Denmark that includes Quipp stackers and Dynaric
tyers will be the largest installation of its kind at a U.S. newspaper.
All told, some 2.3 miles of Ferag gripper conveyors will run through the
plant once the expansion is complete.
The new, 115,000-square-foot building across Chicago Avenue from Freedom
Center will replace a leased Sunday-inserting facility in Chicagos
Near West Side. The size of the Sunday product prompted officials to select
collating equipment instead of inserters to help reduce production time
(see story, p. 29).

Meanwhile, Paddock Publications of Arlington Heights, Ill., plans to
build a 165,000-square-foot production center in Schaumburg (pictured
above). The publisher of the Daily Herald also has ordered two presses
from MAN Roland Inc. of Westmont, Ill., each capable of printing 48 pages.
Equipment at the papers existing printing facility will be reconfigured
as a third 48-page press. Currently, the paper is only capable of printing
a 32-page live run.
Designed with features reminiscent of Frank Lloyd Wrights Prairie
School of architecture, the 600-foot-long building "will grow naturally
from its site on the Illinois prairie," says Publisher Daniel E.
Baumann. "We believe it will be an important architectural feature
along a busy highway."