How To Go On-line

NAA's "Opportunities in Anarchy," a new 92-page report on electronic publishing, is designed to help publishers profit from interactive media. The publication:

• Offers publishers a rationale for going on-line.
• Explores the nature of the newspaper franchise in cyberspace.
• Shares tips on how to integrate the newsroom.
• Examines newspapers' competition in the wired world.
• Tackles advertising issues such as bypass and building communities of interest.
• Details some of the latest, hottest Web-server software--tools that are making publishing both accessible and affordable.
• Lays out commercial platform options.
• Details several business models from leading newspaper publishers, large and small.
• Includes a Wired Worksheet to help publishers incorporate their own special interests in choosing an electronic publishing platform.

Dozens of on-line pioneers from the industry contributed their insights to the production of the book, which was led by NAA's Board Committee on Industry Development and included: Frank Daniels III, vice president and executive editor of The News & Observer, Raleigh, N.C.; Richard Gottlieb, president and CEO of Lee Enterprises Inc.; and Victor "Chip" Perry, vice president, new media development, the Los Angeles Times.

To order, call (800) 651-4622 and ask for item number 50068. NAA member price is $50 - $100 depending on circulation size. Nonmember price is $200.

TechNews Volume 1, Number 4: July/August 1995

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