Junglee & NCN Sign Deal
Sunnyvale, Calif.-based Junglee Corp. and the New Century Network announced an agreement by which Junglee will design Web-based editorial and classified-advertising products for NCN.
NCN is a consortium of nine media companies which together represent over half of all U.S. newspaper circulation. It is also a network that acts as a "hub" to sell national advertising on behalf of its newspaper affiliates, helps guide readers to and from affiliated sites according to readers' interests, and provides syndicated content and technology tools that newspaper affiliates can use to enrich their Web sites.
NCN will license the Junglee technology to enhance its editorial offerings, which will be made available on May 1. Additionally, NCN plans to create applications for automobile sales and apartment rentals using Junglee.
Each of these applications will integrate data from disparate sources into a single, unified, virtual database. Users will be presented with Web-based applications that generate Structured Query Language queries to the data aggregated by the virtual-database engine. These applications will then advise users and locate listings that best satisfy their requirements.
Users of a Junglee Apartment application, for example, can find any apartment in any city in the United States that fits personally defined criteria such as rent, size, security, amenities or proximity to schools.
The first commercial application of Junglee technology is The Washington Post's employment Web site, CareerPost (http://jobs.washingtonpost.com/search.html).