![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]()
|
![]() Beware the New 'Xpress Laneby David M. ColeThere was a time when there really wasn't a choice in desktop color-separation systems: We had to use QuarkXpress. At that time, circa 1987, the other leading page-layout programs didn't offer integrated color-separation services. You had to send your PostScript file to another application, which then produced four discrete files-and it wasn't very fast. So 'Xpress has helped the newspaper industry for almost a decade now, and in return, our industry has helped Denver-based Quark Inc. One of the company's first ad campaigns featured a coworker of mine happily putting out a newspaper using QuarkXpress. Which is why I was puzzled a few weeks ago when I read a MacWeek story detailing the features Quark plans to include in its next version of 'Xpress, which is slated to hit the market right around NEXPO'97. Here are the features the weekly trade magazine said 'Xpress 4.0 would include: Though I guess some of the drawing functions will benefit some newspapers, and the character-based style sheets are long overdue, the vast majority of the features that have been publicized just aren't too interesting to the newspaper industry. One feature that I know will be in QuarkXpress 4.0 but wasn't mentioned in the MacWeek article will be the ability for integrators to "unplug" 'Xpress' dictionary and "plug in" one of their own. This will help companies that sell Quark Publishing System and probably companies like Atex Media Solutions that depend heavily on 'Xpress. This feature was requested by the newspaper industry explicitly and will be welcome. It will allow users to tell the program how to hyphenate words (since some of the decisions 'Xpress makes are ludicrous) and to support newspaper-specific words (we all have 'em-unique spellings and hyphenations of street names, city names, public figures, etc.). Further, developers will be able to use this plug-compatible dictionary to ease the discordant link between 'Xpress and word processors like Microsoft Word. With the proper licensing agreements, an integrator could put the same dictionary in both programs, thereby allowing the word processor to make better length estimates on stories. But, if you take into account that it's been almost three years since the last upgrade to 'Xpress, the new version seems almost too little too late--especially for newspapers. If I were handling systems for a newspaper, I would certainly take a long, hard look at whether it would be worth my while to upgrade to 'Xpress 4.0. Even though there may be some compatibility and support issues for those who don't upgrade, I suspect there will not be enough of a business case to justify the upgrade cost. Now that it's circa 1997, you don't have to use QuarkXpress--and version 4.0 may just convince you of that. Cole is a San Francisco-based newspaper consultant and editor of The Cole Papers, a monthly newsletter on technology, journalism and publishing. E-mail, dmc@colegroup.com; phone, (415) 673-2424; fax, (415) 673-2449. The opinions expressed are those of the author and not necessarily TechNews or NAA. TechNews Volume 3, Number 2: March/April 1997Return to March/April Home Page |
©1997 Newspaper Association of America. All rights reserved.