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September/October 1997In this issue... Classified Ad-VenturesChanges in technology are causing newspapers to rethink their circa 1970s classified systems. An Rx for RFPsOur industry's requests for proposals tend to be long on words but short on effectiveness. DepartmentsAt Connections'97, newspapers were urged to pick up the pace.
The Houston Chronicle's new editorial and display-ad system was worth the wait.
Printing a newspaper on board an aircraft carrier can be tricky. New, high-strength inks an lead to award-winning color. Several factors are delaying the industry's march to address-specific zoning. The Environmental Protection Agency's new air-quality standards will affect newspapers, but not right away.
Awards: Take
the Test: TechNews Best Practices Awards
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©1997 Newspaper Association of America. All rights reserved.