Mapping Your Way
Newspaper advertisers increasingly demand more targeted delivery of their marketing messages. As sophisticated technology provides the ability to identify an advertiser's most promising prospects, newspapers must deliver finer and finer segments of their audiences.
To help the cause, NAA has just published Navigating the Microzone, a manager's guide to both the technology and the strategic goals underlying new packaging and distribution systems. Included are an overview, case studies and a glossary to define the terms employed throughout.
Navigating the Microzone is $30 for NAA members and $100 for nonmembers. To order, phone (800) 651-4622 and request item 10055; international orders can be placed by calling 1 (304) 725-7050.