Industry Preprint Priorities
|
Importance to Advertisers |
Importance to Newspaper Performance |
|||||
|---|---|---|---|---|---|---|
|
Priority |
Attribute |
Ave. Score |
Rank |
Ave. Score |
Rank |
Difference in Rank |
|
1 |
Ability to target customers at ZIP-code level |
4.735 |
2 |
3.706 |
14 |
-12 |
|
2 |
Accuracy of product packaging (correct number and placement of inserts in the paper; no misses, multiples or wrong versions) |
4.686 |
4 |
3.657 |
15 |
-11 |
|
3 |
Proactive notification to advertising customers of any problems with distributing the product as planned |
4.714 |
3 |
3.914 |
11 |
-8 |
|
4 |
Accuracy of distribution (correct quantity distributed to the right areas on correct date) |
4.800 |
1 |
4.114 |
7 |
-6 |
|
5 |
Ability to target below the ZIP-code level |
3.559 |
17 |
2.500 |
22 |
-5 |
|
6 |
Proactive notification to advertising customers of any production problems on the inserting machines |
4.457 |
8 |
3.829 |
12 |
-4 |
|
7 |
Ability to target specific households |
3.515 |
19 |
2.065 |
23 |
-4 |
|
8 |
Verification of product packaging in written form |
3.645 |
16 |
3.467 |
18 |
-2 |
|
9 |
Lead time required prior to distribution date |
4.086 |
12 |
3.743 |
13 |
-1 |
|
10 |
Proactive communication to advertising customers on any material delivery issues (late delivery from printer, problem with product or quantity) |
4.400 |
9 |
4.000 |
9 |
0 |
|
11 |
Flexibility of products that can be distributed (preprint size, number of pages, paper stock) |
4.629 |
6 |
4.229 |
5 |
+1 |
|
12 |
Verification of product distribution in written form |
3.531 |
18 |
3.516 |
17 |
+1 |
|
13 |
Verification of product distribution in oral form |
3.133 |
21 |
3.407 |
19 |
+2 |
|
14 |
Availability of premium positions (toppers, first insert, etc.) |
3.000 |
22 |
2.667 |
20 |
+2 |
|
15 |
Ability to position inserts within the paper |
2.824 |
23 |
2.516 |
21 |
+2 |
|
16 |
Ability to target a specific day of the week |
4.657 |
5 |
4.429 |
2 |
+3 |
|
17 |
Ability to achieve total market coverage |
3.943 |
13 |
3.943 |
10 |
+3 |
|
18 |
Verification of product packaging in oral form |
3.367 |
20 |
3.552 |
16 |
+4 |
|
19 |
Inserted material/newspapers delivered on time |
4.629 |
7 |
4.457 |
1 |
+6 |
|
20 |
Clear communication of production issues (specifications, print order, deadlines and production requirements) |
4.371 |
10 |
4.257 |
4 |
+6 |
|
21 |
Ability to distribute product samples |
3.857 |
14 |
4.030 |
8 |
+6 |
|
22 |
Assistance with placing an insertion order |
4.143 |
11 |
4.257 |
3 |
+8 |
|
23 |
Ability to distribute polybagged products |
3.743 |
15 |
4.114 |
6 |
+9 |