A Piece of Color Management
I'd like to comment on your TechNews article on color management [May/June 1998, p. 8-13]. I can't tell you how many articles I've read on this subject; it seems to be the very favorite topic of every printing, publishing and DTP magazine these days. And the problem with all of them is that they are extremely elementary. You never learn anything new, nor anything really useful. Maybe it's not the fault of the writers, but rather a comment on the state of the technology.
Your article did a good job in covering the subject and included several real-life examples. The one thing I especially liked was that the writer made one point very, very clear: While color management has enjoyed some success in some areas, nobody has successfully implemented it without a whole lot of effort to make it work. A lot of people think color management is just "plug and play," but that seems to be the furthest thing from the truth. Even those who say they have implemented color management have really just implemented a piece of it, and you have to question what the value is of just implementing a piece of color management.
Mike Clarke
Manager, Platemaking/Color Imaging
San Jose Mercury News
San Jose, Calif.
Kudos to Carol Christopher
We recently received the May/June issue of TechNews. Inside, we were pleased to find the article "Sales Automation Success" by L. Carol Christopher.
The article was very well written, and we liked the angle Ms. Christopher took on portraying one newspaper's challenges with competing media.
The time Ms. Christopher took researching and writing the article is evident in the results. This article is one of the best ever written on us, because of the time Ms. Christopher took to really understand the impact one product makes on the newspaper.
Christopher J. Browne
President
Media Marketing Inc.
Boulder, Colo.
Plain English
In your May/June column, you fretted, "How did that typo get into last month's issue?"
I'm wondering the same thing after reading the banner headline above your story on p. 15: "Harrisburg Escapes the Flood Plane."
Maurice Fliess
Planning Director
Newseum/USA
Arlington, Va.
Mainly on the Plain
It would have been better if The Patriot-News had escaped the flood plain, rather than the "plane."
Blaine King
Director of Pre-Press Operations
(and a former copy-desk chief)
Star Tribune, Minneapolis
Messrs. Fliess and King are right. Webster's New World Dictionary plainly states that "plain" is the correct spelling in this context. TechNews regrets the error. -Ed.
The Future of Newspapers
For
the past two years, I have been working on a dissertation regarding
the World Wide Web's effect on newspapers. Now complete, this
comprehensive study is located at:
http://www2.dcsouthflorida.com/lindoo/future.htm
A lot of work has gone into this, and I hope you will agree that it is a worthwhile piece for your readers to look at.
Ed Lindoo
Ph.D. Candidate
Nova Southeastern University
Fort Lauderdale, Fla.