Emulating Advertising
CE Engineering Publishing Systems Inc., which spent years replicating clunky, expensive front-end terminals on newer, cheaper PCs, is returning to its emulation roots.The Complete Newspaper Network, an advertising-placement subsidiary of the California Newspaper Publishers Association that serves hundreds of papers nationwide, selected the Loomis, Calif., company to replicate and improve upon its processing systems.
"We chose CE for three reasons," says Jack Bates, CNPA’s executive director. "They have a proven track record in developing emulation products, they provide excellent customer service, and they know the newspaper industry."
In 1993, CE introduced Decade 33 software, which emulated Coyote terminals on desktop PCs and later on Macintoshes. It sold thousands of copies of the software to papers around the world, but as mainframe dinosaurs began dying, the company sought new business opportunities. Earlier this year, it formed a new division providing electronic tear-sheet services, as well as color and file-management solutions targeted at newspapers and their advertisers. CNPA was its first client.
Announced as NAA-subsidiary Newspaper National Network shifts its processing operations from Publicitas Advertising Services to CNPA’s Complete Newspaper Network, CE’s new project merges its emulation and advertising skills.
Built using Microsoft’s Windows architecture, CE’s system will emulate CNN’s existing ones, while offering new automation enhancements. It will use networking, clustering, scanning, Internet and intranet technologies.