From Newsprint Web to
World Wide Web

How Newspapers Are Extending Their Brands Online

Much as the traditional print newspaper is more than the sum of its parts, an online newspaper builds on the paper's traditional components, then diverges into emerging journalistic and business opportunities. Smart newspaper manager are using the World Wide Web to build their brands and forge new relationships with both readers and advertisers

To illustrate how many of these opportunities are becoming interconnected, we've borrowed the Web concept of hyperlinking, providing visual cues to related concepts, as we explore the "5Cs" of online newspaper strategy: classifieds, commerce, content, community and convergence.


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