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On June 22, 1958, Richard E. Lewis, then manager of the American Newspaper Publishers Associations Mechanical Department, addressed a group of production executives in Atlantic City, N.J. ANPAs Mechanical Department is now NAAs Technology Department, and the production executives were assembled for the Thirtieth Mechanical Conference, which we now call NEXPO®. "Over the Declaration Day Weekend, we moved our New York home office into shiny new quarters," said Lewis. "In getting ready for the move...one of the things that I ran across was the transcript of the first Mechanical Conference in Harrisburg. It was with a great deal of interest that I read through that piece of history and read names that all of you know and talk about as the old-timers. I noted the problems that these 87 gentlemen in Harrisburg were facing then are pretty much the same problems we are facing today." Forty-two years have passed since Lewis speech and 72 since that first Mechanical Conference. And believe it or not, we are still facing the same problems: improving the printed quality of newspapers, reducing costs, and reducing the time a story takes to get from editor to reader. These are the same issues, in fact, that our predecessors faced in 1900. They are timeless. The technological tools we use to solve them, however, are constantly improving. In 1900, reporters wrote stories by hand or on a typewriter; today they write them on a personal or laptop computer. In 1900, platemakers used hot metal to cast letterpress plates; today they expose lithographic plates on a plate burner or platesetter. In 1900, distribution people carried stacks of newspapers by horse-drawn carts; today they send them via truckor the Internet. Throughout the past 100 years, ANPA/NAA has published information to help its members grapple with these technological changes. In 1900, this information was presented along with business concerns in the ANPA Bulletin. By 1927, technical information was published separately in the ANPA Mechanical Bulletin. That publication gave way to the ANPA Research Institute Bulletin in 1959. Twenty years later, the ANPA RI Bulletin was folded into a brand-new magazine called Presstime. By 1990, however, members again wanted a separate vehicle for technology news, and ANPAs Technology Department began printing a newspaper called ANPA tech news. In 1995, tech news became TechNews, the NAA magazine of newspaper operations. All of these publications are archived in NAAs Information Resource Center, providing an unbroken chain of technology news and information covering the past 100 years. What follows is a series of excerpts from these publications. They are not meant to constitute a complete record. Rather, they were chosen to show how technologies have changed during the 20th century, while the timeless issues of print quality, cost reduction and time to market have not. AdvertisingBattling the Agency MenI think about a year after the Mechanical Committee was appointed, Tim Beacom, who is the production manager of the Hearst newspapers, commented at one of our meetings that the Mechanical Committee should interest itself in the better printing of advertising. The Mechanical Committee asked for permission to set up a committee with the AAAA to go into this matter. In working this out a joint committee resulted, consisting of representatives of the two associations. I shall never forget the initial meeting of that committee. We had been battling all day long on how unfair the newspapers were to the national advertisers copy when they got it; how little they cared about how it appeared; all they wanted to do was to give them a hunk of paper, smear it with ink, and let it go. The newspaper men naturally countered with the reverse of that, and said that the newspapers do a good job but the advertising agencies seem to think we are not entitled to any kind of a fair break.
The newspaper men complained that materials for national advertising were not received in good condition. The agency men countered, "When you get our stuff you dont take good care of it. You unpack it and put it in a pile. By the time it is ready to be printed it is all scratched up, and you say that the scratches were there when you got it." Another complaint the agency men made was that newspapers would get a batch of cuts, illustrations for advertising, some of which would not be scheduled for use in six months, and they would remain in the newspaper office stacked up. The day before the insertion, six months hence, they would get a telegram from the newspaper saying they were shy such-and-such a mat or cut. They said, "You want to get your houses in order. You dont handle our stuff right. What are you complaining to us about?"
We Need Better Color!Chairman Mintun: I want to bring before this meeting an article that appeared in Advertising Age dated June 23, 1958: "It was the apparent consensus at the American Association of News- paper Representatives Annual Meeting yesterday that the group should urge greater activity in improving ROP color upon the ANPA Mechanical Committee. The move followed complaints that newspapers are losing much business because of poor and varied reproduction. "J.H. Jake Sawyer, Vice President of Sawyer, Ferguson, Walker Co., proposed that the Bureau of Advertising of the ANPA hire a full time color consultant to work with newspapers, advertisers, and agencies to improve the quality of ROP color reproduction. He pointed out that last year 60 to 65 per cent of all magazine ad lineage was in color, 50 per cent of all advertising in newspaper supplements was color, and only 3 percent of all newspaper ad space was ROP color. We will never get the amount of color business that we are entitled to until we make more progress, Mr. Sawyer said. We have made some gains, but we still have a long way to go."
Concerns About QualityRecently, a major national advertiser asked ANPA to come to their home office to discuss concerns about newspaper print quality. After detailed discussion about screen rulings, halftones and quality standards, it was agreed that the advertiser would obtain a sample newspaper in each of the areas in which it planned to advertise. ANPA would then evaluate the quality of these newspapers using the proven ANPA Rapid Review criteria. Looking at the results of the Rapid Review evaluation, none of the newspapers were judged very good, and only one was judged in the good category. Fifteen newspapers were considered average, 13 were fair, five were poor and one was judged very poor. Fifty-four percent of the newspapers were judged in the below average category. What will ANPA tell this major advertiser, the one that did not think newspapers could print better quality? We will tell him that newspapers have improved their quality 100 percent since 1982, but we recognize more work needs to be done, and we will improve another 100 percent if that is what it takes to earn back their ROP business.
NNNs DilemmaWhats black and white and read all over? A newspaper, you say? Not anymore. And because many of them have learned to print in color, newspapers are beginning to tap a new opportunitynational advertisers. The Newspaper National Network was created to persuade national advertisers in six under-represented categories to devote ever-larger portions of their budgets to newspapers. [Advertisers] complaints include poor registration, muddy color, blemished plates, show-through and simply printing the wrong color. NNN and NAA are responding with an umbrella called the Newspaper Color Reproduction Quality Initiative. NAA Senior Vice President of Technology Eric Wolferman says NNNs dilemma has forced the issue, already a priority, to the top of his list.
Editorial
Typewriter DiscountsMembers are reminded of the fact that this Association has a "special agreement" whereby it supplies its members with the following typewriters: on the basis of 10 per cent discount, 50 per cent cash and the balance in advertising space on namely: the Densmore, Yost, Caligraph, Remington and Smith Premier.
The Afternoon WireMorning newspapers since 1953 have had the stock lists available on Teletypesetter. The morning newspaper wire is ideal for newspapers which are not particularly pressed for time, and where only the closing lists are required. More than 60 newspapers now use this wire. Following the successful launching of a market wire for morning newspapers, many afternoon newspapers became interested in the possibility of estab-lishing a Teletypesetter wire to meet their requirements. Here, two difficult problems were encountered. First were deadlines occurring soon after the stock exchange close; and second were requirements of newspapers which print editions while the market is open and prices changing. Several years of intensive study were devoted to overcoming these problems. A practical, high-speed system finally was developed, and the first successful market wire for afternoon newspapers was inaugurated less than a year ago.
Newsroom of the FutureEach reporter will have an electronic typewriter console with a cathode ray tube (CRT) screen. As the reporter types his story, it will be either recorded directly into the storage memory of the computer, or displayed on the CRT screen for corrections and changes and then sent to computer storage. Reporters covering stories away from the office will use a portable transmission unit and transmit their stories via an acoustical coupler connected to an ordinary telephone. State and wire copy will be recorded on magnetic tape, run through a tape reader, and put into the computers storage unit.
A group of editing consoles will take the place of the copy desk. These consoles will be equipped with cathode ray tube display terminals, light pens, and keyboards. Using his keyboard, the editor will call up any story he wants from storage. He will also be able to call for other information displayed on his console screen. Using the light pen and keyboard, the editor will edit stories. When finished the editor will press a button and send the edited story back into storage. When all editing is completed, the computer will prepare the tape, either punched paper or magnetic, used to run the automatic photocomposing machines.
Visions of Digital Cameras and PhotoshopThe newspaper graphics of the future will be produced entirely in an electronic darkroom. The reporter-photographer will use an electronic still camera to capture a digital image in a bubble memory or charge-couple device. The camera will have an adapter to compress and transmit the photos over a communications line to the central newspaper office. Photography carried back to the office will be input directly to the system. Stored image information will be processed electronically at high-resolution graphics display terminals. The system will process the finished graphics and, based on gray scales, will electronically transform the image information to the halftone data required for the press, all without a loss of quality. A more complex and high-resolution terminal will be necessary for color work. This terminal will support color separation, color correction, electronic air brushing and adjustments to minimize moiré pattern interference.
Punchs ProgressJust eleven months ago at The New York Times you could hear echoes of Gutenberg and Ottmar Mergenthaler. We still had a few dozen linecasting machinesdown from 130 in the heyday of hot metal. In fact, as recently as five years ago, the Times was still paying over 800 printers to put its pages together in the time-honored way! Today, there is no significant area of the Times that isnt in the forefront of either using or planning for new technology. The Times is completely converted to cold type, full-page laser scanners and radio transmission to its offset satellite plant in New Jersey. The technological possibilities seem boundless. I even have a terminal in my office, on which I regularly exchange ideas with our editorial page editor, in what is, no doubt, a forerunner of electronic mail. At first, I inadvertently caused a problem by signing my notes with my nickname "Punch." Apparently, that word triggered the system downstairs to spew out paper tapeno one could figure out who wanted all that tape!
Waiting for PaginationPaginationthats the exciting new development that always seems to be just around the corner, and its staying just around the corner. My guess is that full pagination is still several years away. Perhaps we shouldnt be surprised, considering the problems of graphics. What is surprising, is that text-only pagination has been so slow in coming. Layout terminals have been around for more than five years, but I cant find a single major newsroom that has one.
Early AtexThe Providence (R.I.) Journal and Bulletin uses an Atex system with four computers and 64 terminals, soon to be expanded to 72. In spite of a determined effort to police the situation, we ran out of computer storage. We are now in the process of adding significantly to our storage capacity, because we do not want to curb staffers legitimate use of the system. It does not make sense to tell reporters they may not use the system to take notes. Nor does it make sense to tell columnists that they cant store chunks of 20 columns if they are accustomed to juggling many different columns at once.
Beyond PaginationIts a given today that traditional paginationthe electronic compilation of all page components, including type, graphics, photos and logos for final output to a completed pagehas been achieved, at least by some. However, newspapers are already redefining pagination as new software makes it possible for pagination solutions to be just parts of even larger, enterprise-wide, information-management systems.
Pre-PressEms Per HourWill members of the Association who intend to be present at the annual meeting come prepared to furnish information as to the average number of ems per hour of composition they secure in their respective composing rooms, and, also, the method of measuring to arrive at the result? If this information can be turned over in writing, together with the average wages paid, it is thought that the information would be valuable and interesting to the Association at large.
A Growing EvilDear Sir: Permit me to call the attention of your Association to a growing evil in connection with Linotype plants, one which unless corrected will eventually lead to much trouble and expense. I refer to the increasing practice of putting the machines in charge of men who are not skilled mechanics, men who have not received the shop training necessary to fully appreciate the reasons for and the action of the more delicate and accurate parts of the machine. Thoroughly trained, skillful mechanics will, at small expense to the owner, keep the machines in first-class running condition year after year. On the other hand, men who have "picked up" their trade about the printing office as assistants, will permit a gradual depreciation of the machines, leading to a reduced output, an inferior product, and ultimately to large expense for rebuilding. No large plant of machines should be entrusted to any man who has not graduated from a first-class machine shop. If entrusted to others, they should be inspected at reasonable intervals by a high-class mechanic. Yours very truly,
Introducing Cold Type
The Fotosetter developed by Intertype Corp. has an assembling unit, a camera, which exposes the matrix, characters on film or photographic paper, and a transfer distributing unit which returns the line of matrices to the magazine. The matrices are delivered to the assembling elevator by keyboard operation. All succeeding operations are entirely automatic. The line is delivered to the camera and the justifier sets itself for the required amount of expansion. Matrices are then elevated to the camera aperture, one-by-one in a continuous stream, and each character is individually exposed on the film.
Early Page FaxingTo obtain the economies promised by photocomposition and offset printing and to deliver the newspaper to subscribers throughout the country more quickly and cheaply during a period of rising postal rates and declining railroad service, the remote printing of all editions of The Christian Science Monitor, Boston, Mass., was established during 1970. It was soon found that flying negatives to the remote locations was subject to weather conditions in Boston as well as at the remote sites, and these deliveries were further jeopardized by labor disputes and all normal airline operating difficulties. Using the Litcom Pressfax 501 transmitter at 400 rpm and 600 lines per inch, the page is sent over the AT&T 48 kHz lines in approximately 22 minutes. ANPA Research Institute Bulletin CTP PredictionsOnce the total page can be put into the computer, the logical extension is to eliminate phototypesetting, the camera room and the negative, and go directly from the computer to the plate. Laser platemakers are herethey now operate from paste-up. The software interface between the computer and the platemaker must still be developed. By 1990, newspapers should be able to go directly from their computer systems to plates. Beyond that, I refuse to predict; but the logical extension is to go directly to an ink-jet press.
CTP ArrivesThese days, more and more newspapers are calling on computers to cut out the analog film stage. Though not the ideal solution for every paper, the benefits of computer-to-plate technology are unmistakable. Newspapers can take more control over work flow, improve reproduction quality, and save time and moneya little money, that is, and only in the long run. But going from film to CTP is neither a simple step nor easy to justify. "We were skeptical," says David Stone, vice president of operations at the Lexington (Ky.) Herald-Leader. "But we learned firsthand that it works, and we learned what we had to look out for."
Press & MaterialsNewsprint Waste in 1900The publisher of a New York City morning newspaper states that in printing ten million copies of the paper, the dark wastethe difference between the number of papers the press registered as printed and what the books of the office accounted forwas 2.51 per cent. And that the average of white wastethe paper that was returned to the paper mill as stripped from the roll before printing and attached to the corewas 2.92 per cent. Thus showing a waste of 5.43 per cent, of the paper invoiced. The publisher desires to inquire whether both of these items are not excessive.
Early Color LithographyMembers will watch with interest the developments as to the new multi-color lithographic press of the American Lithographic Company, which is now stated to be in practical operation. The machine prints from the web in six or more colors and completes the work at one operation at a speed of 3,000 to 5,000 sheets per hour, and requires no make-ready. ANPA Bulletin No. 730 Waste Varies Widely
Reports of pressroom waste as made by publishers disclose extraordinary variations under almost every heading. In one instance the total for white and printed waste and wrappers exceeds 8 per cent. In another office, it barely exceeds 3 per cent. Some report over 2 per cent damage in transit. Many report no damage. Some have excessive white waste in the pressroom. Some report no waste. Some run the paper down to the core. Some papers utilize all the white waste for office purposes. Some do not bother with it. Some find that the white waste is insufficient for their office needs and use some of the printable paper for office purposes. Some charge the railroad companies with all damage. Some charge that loss to the paper maker. Some charge the carrier for the deficiency between the paper makers price and that for which they can dispose of the waste to junk men.
Selling OffsetWhen thoroughly understood and properly operated by competent work-men, there is no questioning the fact that offset lithography is in the majority of cases the simplest and cheapest method of putting ink on paper. As most or all of you know, there has been installed in Trenton a massive, well built, four-color, web, perfecting, offset newspaper press, full size, capable of printing two 8-page or one 16-page signature, in any combination of from one to four colors, simultaneously on both sides of the web. This press has a speed of 12,500 cylinder revolutions per hour, will take a 68 1/4-in. web, and has a 23 9/16-in. cut off. This is the largest and fastest web, perfecting, offset press on the North American continent. It is the trail blazer for the injection of the offset process into the newspaper field.
Offset Takes OverOf the 1,758 U.S. daily newspapers, 580 or 33 per cent, were printed by the offset process.
Of the 1,778 U.S. daily newspapers, 1,283 or 72.2 percent of the total, were printed by the offset process.
Digital Press PredictionFor years the newspaper business has searched for a way to modify a litho image while the presses are turning. Currently, were learning how to mark materials with lasers at very high speeds. Were confident that one day advances will be made to provide a new way to change copy while the presses are moving.
Hotbed of InnovationThere stand the presses, tons of metal webbed with newsprint standing three stories high, immutable as mountains. Right? Actually, no. Press technology has become a hotbed of innovation. The people who make pressesand the peo-ple who use themare excited. Keyless. Shaftless. Single-fluid lithography. Digital. Listen: "We think single fluid is going to be the greatest thing since sliced bread," says Al Sheng of Goss Graphic Systems. Sliced bread? Now thats excitement.
Packaging & DistributionMailroom InventionMr. Lee Agnew, the Eastern representative of the Chicago Times Herald, has been at work for some years in perfecting a wrapping and mailing machine invented by him. The machine will prove to be a great money-saver to newspapers that have a large circulation, and it will wrap and address between 7,000 and 10,000 papers per hour.
The "Modern" Mailroom
The story of the development of a modern mailing room might read very much like a play. In Act I, the curtain rises on a scene showing a typical mailing room of the 1930s. Many details and sounds are immediately familiar. The noise of the conveyors which conduct the papers from the press room would be the first thing to attract ones attention; then the commotion, fly-boys carrying the heavy bundles, first to one table and then to another. Next our attention is drawn to the mailerscontinuously toiling, lifting bundles, counting, pasting, wrapping and tying with twine. Always, however, the bundles of papers in the room grow higher and higher. If we were to skip now to Act 3 of this play, we would be surprised and probably amazed at the complete transformation. In this scene the papers flow in a continuous straight line from the conveyors through bundling machines and down chutes. There is little moving of stacks, the mailers are not moving bundles, everything looks easy and efficient. Even more striking is the fact that there is no accumulation of papers, because just as soon as the papers come off the conveyor they pass at the same rate right through the room.
Bundlers BirthThe Wallastar Bundler was the first development which permitted im-provement in the mailing procedure. This machine was developed and build in the Toronto Star Research and Engineer-ing Department. Its electrically controll-ed brain automatically performs the bundling operation which consists of subjecting a bundle to a thrust of approximately 4,300 pounds; and while in this compressed position, a wire of the appropriate length for the bundle is cut, wrapped about the bundle and the ends welded together. After this operation the bundle is automatically ejected toward the delivery platform.
The Sheridan StufferIt was during one of my visits to Philadelphia that the birth of the stuffing machine took place. To the best of my recollection this was during the year 1943. The first order was placed in June 1944. The Sheridan stuffing machine is a circular, rotating machine driven by a 5-hp main drive motor. The machine can be furnished with eight automatic feeding stations, capable of handling standard size newspapers with open or closed head fold. The maximum machine operating speed is 12,000 per hour. Paper conditions, occasional misses in taking the section from the hopper feed, and the present lack of know-how on the part of mailroom employees, slow this maximum operating speed down to approximately 7,500 to 9,500 seven-section newspapers per hour.
Going OnlineThe State Journal-Register of Springfield, Ill., a Copley newspaper, is the first daily in the United States to install a Ferag on-line inserting system. Development of this system began in 1973. The first installation at a European newspaper took place in 1976. Manning requirements have been exceptionally favorable, because the newspapers coming off the press and out of the inserting drum are handled automatically. One person is required to feed the hoppers, a relatively simple task.
Preprint Plot TwistRun-of-paper advertising, previously the unchallenged hero of our news-paper-revenue plot, has declined in importance. Preprints, formerly a minor character, have grown into a major revenue source, as newspaper sales reps compete with direct-mail counterparts. But wait, theres a twist: Preprints have become a complex and sometimes uncertain factor, with part-run dist-ribution soaring and full run slowly declining. And while preprint adver-tisers like some of what newspapers are doing, they are also demanding more zoning, greater flexibility and better reliability.
New MediaOld New MediaIn the late 1930s and 1940s, there were those who were certain that in-the-home newspaper facsimile would replace the conventional newspaper. In 1948, a fairly extensive test of quality home facsimile was made in Miami via FM radio transmission. Although there were no technical problems, and the editions were well done and frequently updated, the idea failed in the marketplace. The public still preferred the conventional newspaper.
Multipublishing Future
Ten years from now your product will most likely be distributed in more than one format. You may have one edition for the newsstands, and another transmitted for home delivery. An edition may even be available for display on television sets of customers who can also order a hardcopy printout. These varied needs will be handled through an optimized page layout approach.
Online News, Early OnThe AP will begin an experiment with 11 member papers and CompuServe to offer computer information services. Cost will be $5 per hour. "Were trying to find out what a person with a home system would really dial up and spend their money on," said APs Keith Fuller.
Online ClassifiedsClassified advertising has been suggested as a starting point for video display. But a person looking for a job, or a home, or an automobile, needs time before making such an important decision. Only newspapers provide this advantage.
The Five CsMuch as the traditional newspaper is more than the sum of its parts, an online paper builds on traditional components, then diverges into emerging opportun-ities. To illustrate how these opportunities are becoming interconnected, we explore the "5 Cs" of newspaper strategy: class-ifieds, commerce, content, community and convergence.
The First 100 DaysA TechNews fax poll asking production executives their top three operational priorities for the first 100 days of the new millennium revealed both the expected and the unexpected. Below are selected excerpts.
Ralph Imhof, Operations Director
Roger A. Casselman
Ron Krengel, Production Director
Dana Reed, Assistant Plant Manager
Kelly Perine TechNews Volume 5, Number 6: November/December 1999Return to November/December Home Page |
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