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Advertising Expenditures



Source: 

(p) preliminary

(r) revised

Source: Business Analysis and Research, NAA
Contact: jim.conaghan@naa.org







Source: 
*includes weeklies, shoppers, pennysavers, and cinema advertising
** Previous to 1999, the Out of Home category only consisted of Billboard advertising.
Estimates include all costs: time, talent, space and production
Sources: NAA (newspapers), Universal McCann (all other media)
Question, comments: jim.conaghan@naa.org





Source: 
(p) preliminary

(r) revised

Last Update: March 2009
Source: Business Analysis and Research, NAA
Email: jim.conaghan@naa.org







Source: 

(p) preliminary

(r) revised

Last Update: November 2009
Source: Business Analysis and Research, NAA
Email: jim.conaghan@naa.org







Source: 

We make every effort to have the most complete and up-to-date information available on our website at all times. New and revised figures for this page will be available approximately 3 months after the end of the quarter.

Last Update: November 2009
Prepared by: Business Analysis and Research Department, NAA.
Email: jim.conaghan@naa.org







Source: 

(p) preliminary

(r) revised

We make every effort to have the most complete and up-to-date information available on our website at all times.  New and revised figures for this page will be available approximately 3 months after the end of the quarter. 

Last Update: November 2009
Source: Business Analysis and Research, NAA
Email: jim.conaghan@naa.org







Source: 

We make every effort to have the most complete and up-to-date information available on our website at all times. New and revised figures for this page will be available approximately 3 months after the end of the quarter.

Last Update: November 2009
Source: Business Analysis and Research, NAA
Email: jim.conaghan@naa.org