Local Newspaper iPad Strategies: “Apps” vs. “Browser”
The nation’s three largest newspapers saw immediate results from developing applications for Apple Computer’s iPad. But is investing in dedicated iPad apps the right strategy for local newspapers? This white paper explores how several newspaper companies are approaching these new devices.
Visit
NAA.org/e-readers to find out more.
ABC Changes: A Guide for NAA Members
Changes in ABC qualifications and reporting approved by the ABC Board in March will become effective on October 1. ABC provides a variety of helpful tools and resources tools to help prepare for the upcoming changes in their
Newspaper Support Center. In addition, NAA offers its members comprehensive information on these changes and their anticipated impact. Visit
NAA.org/abcchanges to find out more.
NAA Looks at Paid Content Strategies
To understand the impact of paid content strategies, NAA examined paid content strategies at four newspapers from two companies – Freedom and Dow Jones Local Media – that have launched pay walls in the last year. These case studies track the impact of those strategies.
NAA Offers Free Access to Webinar Archives
The Newspaper Association of America hosts a variety webinar sessions exploring topics of interest and relevance to the newspaper industry today. Webinars are recorded and made available to members --
free -- along with downloadable presentation slides and other supporting materials.
Visit the
NAA Webinar Archive.
The Latest News from Capitol Hill
The Newspaper Association of America represents the interests of the newspaper industry before all levels of government. Find out the latest developments in the issues that matter to you and your business, and get the benefit of deeper analysis on certain topics, available to NAA members only.
Visit
NAA.org/publicpolicyupdate.