Media WatchNovember 27, 2013
In 2012, India, China, and Japan were the world's largest newspaper markets with paid circulations of 110 million, 109 million, and 50 million, respectively. Combined, these countries' circulations make up more than half of the world's total paid circulation.
Audience & CirculationNovember 25, 2013
Newspapers report circulation and other audience data through AAM for one reason: to provide advertisers the information they need to make informed buying decisions. It is both an obligation and an opportunity.
Audience & CirculationNovember 15, 2013
How do you put on a successful event? That was the question when The Charlotte Observer staff decided to host its first public event, the Pink Day Fair to coincide with an all-pink edition.
Digital MediaNovember 11, 2013
MATTaboutJAX isn’t just a video series. The brand really represents a re-imagining of the type of content that newspapers can create digitally, and a re-imagining of how to interact with the public.
Digital MediaNovember 05, 2013
A crime-mapping database launched in 2007 became so popular with users that it was an easy decision for the St. Paul Pioneer Press to take the application to the next level.
NAA BlogOctober 31, 2013
The number of unique visitors engaged with U.S. newspaper digital content hit a new high in September 2013, totaling 141 million adults, according to the latest data from comScore.
Public PolicyOctober 30, 2013
It's time for some level-setting here, based on the novel concept of looking at what the shield bill actually says rather than simply echoing the conspiracy theories.
Paid ContentOctober 24, 2013
The metered model is the dominant paid-content strategy among U.S. newspapers, but a few newspapers have recently launched two websites – one paid and one free – as a way of satisfying two different audiences and building two distinct brands.
AdvertisingOctober 23, 2013
There's a lot of concern about deceptive practices in native advertising, and how much consumers understand what they're getting – so much so that the FTC is planning a workshop on the "Blurring of Ads with Digital Content."
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