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News & Media

Creating a Positive Digital Advertising Experience

August 09, 2016

Most consumers don’t realize that the convenient software is also blocking an entire business model. A recent survey from IAB found that 56 percent of consumers didn’t know that their decision to use the technology resulted in a loss of revenue for websites. Many consumers believe that quality news – like so much of the internet – should be free. This belief is likely to keep them from paying for a subscription or disabling their ad blocker.

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CEO Column


When Lightning Strikes

August 25, 2016

When Louisiana began flooding earlier this month, news coverage was split between the 2016 Rio Olympics and the upcoming presidential election. This was the worst natural disaster since Hurricane Sandy, and you barely saw it on TV or in magazines, or heard about it on the radio. Even the President wasn’t seen talking about it.

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News & Media


How Publishers are Using Snapchat

August 24, 2016

When Snapchat launched its Discover platform in January 2015, it was a move to become an official destination for news instead of just vanishing photo messages. Today, the app boasts 23 Snapchat Discover partners, including The Wall Street Journal, Mashable, CNN and BuzzFeed, along with dozens of news outlets posting under free personal (or organic) accounts. Its popularity and approach to content is reinventing the way publishers create and distribute news for younger readers.

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News & Media


Rise of the Opinion Section

August 23, 2016

Recently, a number of news media outlets have announced the expansion of their opinion section offerings, even creating new ones all together, to accompany its current news coverage. The Washington Post, The Chicago Tribune and The Tennessean, among others, have cited a variety of reasons for why they are further investing in these pages, and all tie back to the common desire to engage and connect with readers.

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News & Media

couple reading news

Establishing a Culture that Grows Relationships

August 22, 2016

This guest article is the first in a three-part series from Mather Economics, an Atlanta-based global consulting firm that helps businesses with pricing strategies. Audience acquisition strategies and tactics at news media companies often emphasize hunting for new customer acquisitions over farming for customer retention. Given the results we have seen from farming, maybe we should all hunt a little less.

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News & Media


Top 30 Under 30 with Josh Peterson

August 19, 2016

Josh Peterson started at The Manchester Times as a stringer for sports when he was 19 years old. At 23 years old, he was named the editor four years after beginning at the paper part-time. “I was extremely excited to have that opportunity at such a young age,” he said. “You retain things, you learn on the fly. You learn a lot at that age.” He took over as publisher at age 29. Having achieved so much at an early age made Josh an ideal candidate for NAA’s Top 30 Under 30 Awards Program.

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Press Release


Media Groups Ask Vice President Biden to Prioritize Press Freedom on Upcoming Visit to Turkey

August 18, 2016

Today NAA and WAN-IFRA wrote to Vice President Joseph Biden urging him, on his upcoming visit to Turkey on August 24, to raise with the Turkish government the increasing problem of journalists becoming a target for state repression, and to request the immediate release of those journalists who have been sent to jail or who are awaiting trial simply for carrying out their professional duties.

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