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Advertising

2014 Advertising Planbook now available for NAA members

April 09, 2014

Now, more than ever, advertisers need your help in making good decisions for their business and your staff needs proven effective tools for thriving in the increasingly competitive market. Having now sold a million copies, the NAA Advertising Planbook is a time-proven tool. The 2014 Planbook has been updated with the newest data and updates on the topics that are most relevant to the industry today.

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LATEST STORIES

NAA Blog


How America Shops and Spends

NAA Roundup: USA Today opens new online store, San Francisco Chronicle has new Style

April 18, 2014

The new USA Today Sports store is a e-commerce destination for digital reprints and images. The San Francisco Chronicle is giving its Style section a complete makeover.

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Trends & Numbers


NAA SenseMakerReport

Business Model Evolving, Circulation Revenue Rising

April 18, 2014

Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013, according to preliminary data compiled by the Newspaper Association of America.

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Audience & Circulation


The News & Observer

Newspaper single copy sales are increasingly a revenue story

April 16, 2014

The average price for single copies have increased since 2009. Find out what is now the most popular single copy price for a daily newspaper and the Sunday edition based on recent Alliance for Audited Media data.

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NAA Blog


shifting metrics piece

Shifting metrics of newspaper success: An inside view

April 15, 2014

Anybody that works at a newspaper enjoys a local success story about capturing the excitement of a local sports team that wins it all. But the metrics for measuring success have changed.

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Audience & Circulation


seattle super bowl success

Super Bowl success at The News Tribune and The Olympian

April 15, 2014

When the Seattle Seahawks won the Super Bowl, The News Tribune and The Olympian launched wide-ranging strategies to make the most of the considerable revenue potential.

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NAA Blog


New Digital First Media editor, McClatchy sells Anchorage Daily News

April 11, 2014

NAA Roundup is weekly blog post featuring press releases from NAA members. This week's post includes news from Digital First Media, McClatchy Company and The Tampa Bay Times

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