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Spotlight

News

Newspaper Web Sites Most Valued Online Local News Source 
mediaXchange
Newspaper Web sites continue to be the most used and valued sites for consumers seeking credible and trustworthy local content and advertising online, according to a new survey conducted by comScore for the Newspaper Association of America.  Approximately 57 percent of the 3,050 respondents identified local newspaper Web sites as the top online source for local information -- ahead of the totals for all other media. That percentage grows for upper income households (63 percent) and for the college educated (60 percent).  Read more.

Conference

NEW programming announced for NAA mediaXchange 2010!
mediaXchange 2010

April 11-14, 2010
Hilton Orlando
All newspaper media industry executives are invited to the North American Newspaper Media industry’s largest annual gathering; combining what formerly was the Marketing Conference, NEXPO and the NAA Annual Publishers Convention. View Press Release.

Stay in the loop!
Receive updates as conference planning unfolds: Follow NAA_Community on Twitter; Friend NAA mediaXchange on Facebook; Connect with NAA on LinkedIn; or visit the NAA mediaXchange 2010 Web site to learn more.

Planbook

NOW AVAILABLE! 2010 Newspaper Advertising Planbook 
planbook

Your "How-To" Guide to Improving Advertising Effectiveness and ROI
To meet the demands of today’s business challenges we've introduced a new approach for our best-seller, making it more indispensable than ever before. Included for 2010: new research on the value of newspaper media to advertisers, and how America shops and spends; a competitive media section; increased emphasis on digital product advantages; and more!

Don't Wait -- Order Today!
Planbooks are now available: place your order at www.naa.org/planbook.

Newsracks

Newsracks: A Business and Legal Guide for the Distribution of Printed Materials by Vending Machine 
SchoolHouse News

This work updates a similar manual published by NAA in 1996 as a general guide for publishers, circulation managers, and lawyers on legal rights relating to the use of newsracks to distribute newspapers. This second edition, also written with First Amendment lawyer Alice Neff Lucan, Esq., updates the earlier discussion, and includes many more references to case law and to practical issues arising for newspaper publishers in the 21st century. The manual is not legal advice or business advice.

Order Yours Today

Grant

Students Needed for the News Challenge 
News Challenge
The deadline has been extended to apply for the News Challenge, a cutting-edge training session for college students interested in working in digital media.

The program gives students a sense of the multimedia opportunities at newspaper companies as well as visibility among digital professionals and executives who could hire them for internships and/or jobs.

Visit NAA Foundation to learn more.

Resources

Most Viewed

1. 2009 NAA Circulation Facts, Figures and Logic 

2009 Circulation Facts, Figures and LogicThe newest installment of NAA's ongoing study documenting fundamental changes in marketing the daily newspaper also provides insight into the emergence of a new newspaper business model. More

2. Newspaper Web Sites Continue to Draw More Than...

Press ReleaseNewspaper Web sites continued to demonstrate their ability to command the attention of Web users as they attracted an average monthly unique audience of 72 million visitors in the... More

3. NAA Newspaper Ads

NAA Newspaper AdsNAA presents a series of free, downloadable print and digital ads focusing on the power of newspaper media and the value newspapers offer to advertisers. More

4. State Press Associations

Most ViewedA list of all State Press Associations. More

5. NAA's 2010 Newspaper Advertising Planbook  

Newspaper RecyclingTo meet the demands of today’s business challenges, sometimes you need to turn things on its ear to succeed. With our number one best seller, the annual NAA Advertising Planbook, we have introduced a brand new approach. More

Most E-Mailed

1. Maintaining Sales through Periods of Aggressive Pricing

Maintaining Sales through Periods of Aggressive PricingWith rising single copy prices causing drops in sales volume, newspapers are becoming more creative in the way they work with retailers to maintain their... More

2. 2009 NAA Circulation Facts, Figures and Logic 

2009 Circulation Facts, Figures and LogicThe 2009 edition of NAA’s “Circulation Facts, Figures & Logic” is the newest installment of the ongoing NAA study that has documented fundamental changes in marketing the daily newspaper. More

3. Feature: The Right Pitch

Circulation Consolidating for Optimum EfficiencyThe Miami Herald employs nine ad sales reps dedicated exclusively to online advertising. They don’t sell print. Last year, the newspaper also conducted five hours of basic online training—an overview of various ad products,.. More

4. Feature: Friend, Enemy or Frenemy?

Google’s relationship with newspapers is difficult to categorize because the company’s wide range of products is largely autonomous, though in recent years ... More

5. Sunday Sales Opportunities at Walgreens

While the front page remains the single biggest marketing tool for single copy marketing managers, discounting also impacts the purchasing decision. More

Most Searched

1. Search Term: circulation

2009 Circulation Facts, Figures & Logic Search Results
Top Result: NAA's Circulation Facts, Figures & Logic - The Central Online Resource for Newspaper Circulation Marketing and Performance Data.

2. Search Term: teen

Most Searched Search Results
Top Result: NAA Daily and Sunday Newspaper Section Readership Reports 2008 - The teen market still thrives with diverse interests and immense buying power.

3. Search Term: advertising

Most SearchedSearch Results
Top Result: NAA Advertising Resources

4. Search Term: readership

Most Searched Search Results
Top Result: NAA Daily and Sunday Newspaper Section Readership Reports 2008

5. Search Term: jobs

CareerBank Search Results
Top Result: Newspaper Careerbank


Latest from the Community

Blog Image Why Michael G. Kane, President and Publisher of The Indianapolis Star is attending mediaXchange
Published Mon, Mar 08 2010 02:44 PM to NAA mediaXchange
Why Michael G. Kane, President and Publisher of The Indianapolis Star is attending mediaXchange Why do you believe it’s important for newspaper executives to attend mediaXchange? Many reasons: the networking results in great ideas and career-enhancing relationships. The programs are informative. The tradeshow is helpful. And if that's not enough, some of our largest (and best) customers are pr ...
NAA Federation e-Forums Move to LinkedIn Platform
Published Mon Feb 01, 2010 to NAA Community Announcements
Looking for a way to interact with your fellow colleagues? The previous Newspaper Association of America Federation e-forums have moved to the LinkedIn platform. A new NAA LinkedIn Group has been created for employees of NAA member companies, and for select employees of associate member companies. To join the NAA LinkedIn Group and begin participating in the discussions, please visit LinkedIn . Yo...
Members Gallery Nielsen Wire Release
Added to Members Gallery on Tue, Nov 17 2009

 2009 Foundation News Challenge news challenge
Added to 2009 Foundation News Challenge on Thu, Jul 09 2009

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    NAA Events

    View All Events

    • Web Audience Measurement, Part III

      This webinar is over. View Archive

      comScore's Chief Research Officer described improvements in its methodology, including the impact of its hybrid Media Metrix 360 Methodology.

    • Web Audience Measurement, Part IV

      This webinar is over. View Archive

      Quantcast CEO explained how free, hybrid service can help newspapers better measure their audience and find new advertisers.

    • mediaXchange

      NAA mediaXchange

      April 11-14, 2010 in Orlando, Fla.

      For newspaper industry executives responsible for revenue, audience, content management, digital technology, infrastructure & publishing.

    Ideas Gallery

    Visit NAA's new interactive IDEAS Gallery to find IDEAS and solutions for generating revenue and building audience. The database includes real-world initiatives with proven results that span all aspects of the newspaper business: advertising, circulation, marketing, research, digital media, technology, editorial and NIE.

    Find your business solution at www.naa.org/ideas, where you can review, comment or rate IDEAS, or share your own!


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