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Advertising

2014 Advertising Planbook now available for NAA members

Now, more than ever, advertisers need your help in making good decisions for their business and your staff needs proven effective tools for thriving in the increasingly competitive market. Having now sold a million copies, the NAA Advertising Planbook is a time-proven tool. The 2014 Planbook has been updated with the newest data and updates on the topics that are most relevant to the industry today.

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LATEST STORIES

Audience & Circulation


Mastering Ad Tech Stacks

Revenue opportunities beyond football in San Francisco and Atlanta

April 24, 2014

The approach of the San Francisco Chronicle to the World Series wins of the San Francisco Giants in 2010 and 2012 helped define how newspapers can mine revenue through sporting events.

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NAA Blog


Social Media

Celebrate newspaper journalists on World IP Day

April 23, 2014

On April 26, the World Intellectual Property Organization will celebrate “World IP Day” to raise awareness about how copyright impacts daily life. It is a time to celebrate the contribution of creators – artists, musicians, actors and, yes, journalists.

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Public Policy


Public Policy

Intelligence media policy harms newsgathering

April 22, 2014

The new “media contacts” policy issued by the Director of National Intelligence tries to curtail communications between experts in the intelligence community and the journalists who cover them. This directive is extremely disappointing.

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Audience & Circulation


Seasick

The Denver Post: Digital and mobile strategies provided revenue opportunities

April 22, 2014

While significant print revenue opportunities evaporated along with the Broncos’ lopsided Super Bowl loss on February 2, the paper distinguished itself with a multi-focused approach to capture revenue.

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Trends & Numbers


Press Release

Participate in the 2014 Newspaper Industry Compensation Survey

April 21, 2014

Inland’s Newspaper Industry Compensation Survey (NICS) is the industry standard in compensation planning. The survey compiles data from approximately 500 newspapers, including roughly 75% of the 100 largest U.S. dailies.

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NAA Blog


How America Shops and Spends

NAA Roundup: USA Today opens new online store, San Francisco Chronicle has new Style

April 18, 2014

The new USA Today Sports store is a e-commerce destination for digital reprints and images. The San Francisco Chronicle is giving its Style section a complete makeover.

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