In April 2013, Cox Media Group launched Rare.us, a digital-only property that had executives within the company excited about the future. While the site delivered visitor counts in the six-figures per month in 2013, that number swelled to 20 million for August of this year – a 40,000 percent annual increase. A quick look at the Rare.us homepage reveals a mix of political stories, human interest stories and the type of “viral” stories that draw eyeballs.
Digital InnovationSeptember 30, 2014
The Toledo Blade is carving out a niche in the digital media landscape. The newspaper is part of a collaboration that provides residential Internet subscribers with a multimedia experience that includes an iPad loaded with news and other apps.
Industry InsightSeptember 30, 2014
Susie Ellwood, publisher of the Austin American-Statesman, explains why she would give the newspaper industry an infusion of speed, passion and courage.
Digital AudienceSeptember 29, 2014
The audience engaged with newspaper digital content reached a new peak in August 2014, totaling 164 million unique visitors, an 18% increase from August a year ago.
Public PolicySeptember 29, 2014
This white paper for NAA members examines the current legal landscape for unmanned aircraft systems (UAS) use, as well as First Amendment issues that may arise as newspapers and other media use drones for newsgathering.
NAA RoundupSeptember 26, 2014
Hearst Corporation announced the formation of a new Silicon Valley digital product development group to accelerate its high-growth, multi-screen digital media offerings.
CEO UpdateSeptember 25, 2014
Journalists like to tell the story. They do not like to become the story. Around the world, journalists are putting themselves in harm’s way to report on the most important stories.