RECENT TOPICS & TOOLS

Audience Growth Strategies That Work
Many local newspapers continue to increase audience by executing multiplatform strategies to attract readers to their print and digital products.

The Times-Tribune Case Study
A look at the results of a metered pay wall at Times-Shamrock Communications' flagship newspaper, The Times-Tribune in Scranton, Pa.

What do the changes at J.C. Penney mean for newspapers?
Coverage of how Ron Johnson, new CEO of J.C. Penney Co. and former head of Apple Inc.’s retail operation, is reinventing his stores has dominated the business media of late.

Packaging and Marketing Subscriptions Across Platforms
Readers assign value to newspaper-generated content – and they are willing to pay for it across delivery platforms.

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Smart is the New Sexy - The Newspaper. Get It.
News isn’t really news anymore. In fact, news has become something else entirely. ... It's time to make a stand for the one place you can still get 'news news.'

2012 Circulation Facts, Figures & Logic
NAA has launched the 2012 Circulation Survey, conducted periodically as the basis for the popular Facts, Figures & Logic publication.

NAA mediaXchange 2012
Join us in Washington, D.C., April 2-5, for the largest annual gathering of industry executives in North America.