Now, more than ever, advertisers need your help in making good decisions for their business and your staff needs proven effective tools for thriving in the increasingly competitive market. Having now sold a million copies, the NAA Advertising Planbook is a time-proven tool. The 2014 Planbook has been updated with the newest data and updates on the topics that are most relevant to the industry today.
Public PolicyApril 22, 2014
The new “media contacts” policy issued by the Director of National Intelligence tries to curtail communications between experts in the intelligence community and the journalists who cover them. This directive is extremely disappointing.
Audience & CirculationApril 22, 2014
While significant print revenue opportunities evaporated along with the Broncos’ lopsided Super Bowl loss on February 2, the paper distinguished itself with a multi-focused approach to capture revenue.
Trends & NumbersApril 21, 2014
Inland’s Newspaper Industry Compensation Survey (NICS) is the industry standard in compensation planning. The survey compiles data from approximately 500 newspapers, including roughly 75% of the 100 largest U.S. dailies.
NAA BlogApril 18, 2014
The new USA Today Sports store is a e-commerce destination for digital reprints and images. The San Francisco Chronicle is giving its Style section a complete makeover.
Trends & NumbersApril 18, 2014
Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013, according to preliminary data compiled by the Newspaper Association of America.
Audience & CirculationApril 16, 2014
The average price for single copies have increased since 2009. Find out what is now the most popular single copy price for a daily newspaper and the Sunday edition based on recent Alliance for Audited Media data.