NAA mediaXchangeApril 18, 2016
NAA mediaXchange 2016 opened with Marty Baron, Executive Editor of The Washington Post, and moderator Trif Alatzas, Publisher and Editor-in-Chief of The Baltimore Sun, talking about the “Future of News.” And the outlook is optimistic, according to Baron. He acknowledges the challenges but says advances in technology will provide the answer.
NAA News & MediaApril 29, 2016
The newspaper business has changed a lot and is certainly much less profitable now than it used to be. But so what? Lots of industries go through ups-and-downs as technologies and customer preferences change. That doesn’t mean they are “dead” businesses.
Industry InsightApril 29, 2016
Mark W. Smith is The Washington Post’s editor for mobile web. His focus is on traffic growth, especially among mobile web users. Before The Post, Mark led social media strategy for USA TODAY. Mark also teaches journalism at the University of Maryland’s Philip Merrill School of Journalism.
NAA RoundupApril 29, 2016
Weekly NAA Round-up of the latest member announcements and staff changes, NAA announcements, what's on our reading list, and social media posts.
NAA BlogApril 28, 2016
In today's rapidly growing digital space, newspapers have a tremendous opportunity to boost advertising sales by focusing on mobile commerce. Retailers are looking to increase brand awareness, loyalty and mobile purchases among educated and highly-engaged audiences – and studies prove that is exactly the audience newspapers deliver.
Accelerator Pitch 2016April 27, 2016
The Average Joe reading the paper can't see them, but they are there: thousands of little dots, saving thousands of dollars.
The small dots are called Dimples, patented technology created by son-and-mother team Jonathan and Mariemma Miller.
They weren't satisfied with the current options for saving money printing. It looked ugly, faded or cheap.
They did a lot of experimentation, focusing on clarity and cost cutting.
CEO ColumnApril 27, 2016
The Department of Labor in June proposed increasing the salaries test used to determine if an employee is eligible for overtime from $23,660 to $50,440 annually. This proposal, which more than doubles the current standard, would set the salary threshold nearly $10k & $15k higher than what is mandated in CA and NY. While we think the current salaries test should be increased, a full 113% increase after a decade of inaction would ultimately hurt employees.