NAA is pleased to learn that the State of Oregon has reached a $3 million settlement agreement that protects consumers from unauthorized and misleading subscription renewal practices.
Digital mediaJuly 01, 2015
This guest article is the second of three that examine how data and analytics offer opportunities to improve business performance in the three primary functions: editorial, advertising and audience. This article focuses on how data and analytics can improve revenue yield from advertising.
Industry InsightJune 30, 2015
Lisa Glowinski, general manager at More Content Now for GateHouse Media, will speak at the Local Media Native Advertising Interactive Summit. NAA caught up with her to learn more about innovation at More Content Now.
NAA RoundupJune 26, 2015
The Newspaper National Network (NNN) is introducing programmatic offerings for online. NNN, a marketing partnership of the nation's top 25 newspaper companies, is partnering with GroupM to provide programmatic offerings across select brands.
Audience & Circulation June 26, 2015
The New York Times and the Financial Times recently launched a joint digital access program in premier hotels across North and South America to offer travelers a seamless news experience on the go.
Social Media June 23, 2015
What began as a need to share information about prekindergarten enrollment within the Dallas Hispanic community turned into the Hispanic Families Network, an initiative between The Dallas Morning News, Al Dia, and Southern Methodist University.
MarketingJune 18, 2015
Newspapers use customized green-screen attractions to engage with event attendees and to gather their contact information. The newspapers can use the data to deepen relationships with readers and to reach potential subscribers.