June 16, 2008
Nielsen: Drudge Report Leads Top 30 in Sessions per Person; More Newspapers Join List
Newspaper Sites Set Record for Unique Audience
This month there was some movement in Nielsen’s top 30 Online Current Events & Global News Destinations.
Nielsen Online provides these numbers to the Newspaper Association of America on a monthly basis. The data shows traffic and sessions per person* to the top 30 sites in the “News” category based on May 2008 numbers. It takes into account U.S. home and work Internet usage, and it shows both unique visitors to each brand or channel and sessions per person. (For more information about the sourcing of these statistics, please visit www.netratings.com.)
Although DrudgeReport.com again has the highest number of sessions per person by far (indicating, perhaps, that people return to the site multiple, separate times during the month), Yahoo! News still reigns on unique audience, followed (somewhat closely) by the MSNBC Digital Network.
Drudge Report also reigns in sessions per person, breaking 20. The second- and third-place rankings switched places this month, though they remain far behind Drudge Report. Daily Kos is now second in sessions per person (9.6) and Fox News Digital Network is now third (8.7 sessions per person).
A rising tide lifts all boats: The average sessions per person for the month of May were higher than those in April (though individual entries may have dropped).
Note that 10 of the top 30 in this list are newspapers or newspaper companies – one more than last month! Newcomers to the newspaper list are washingtonpost.com and Hearst Newspapers Digital. MediaNews Group, which ranked 30th last month, is not on the top 30 list this month.
Newspaper Sites Set Record in Unique Audience
Newspaper Web sites attracted more than 69.4 million unique visitors (41.7 percent of all Internet users) in May, a record number. This is a big jump over last year. In May 2007, newspaper Web sites attracted 60.3 million unique visitors (37.8 active reach), according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. For comparison, in April, newspaper Web sites attracted 64.3 million unique visitors (39.1 percent active reach).
Other stats from May (all down just slightly from last month):
-
43.81 pages per person
-
39:51 time per person
-
7.91 visits per person
* Note on the following numbers: Auto-refresh features on Web sites (i.e. when a Web site page reloads automatically) does not increase the number of sessions. For more information about our sourcing guidelines, go to www.netratings.com
| Brand or Channel |
Sessions per Person |
Unique Audience (000) |
| DrudgeReport.com |
20.1 |
3,008 |
| Daily Kos ^ |
9.6 |
1,201 |
| Fox News Digital Network |
8.7 |
10,132 |
| CNN Digital Network |
7.8 |
33,101 |
| AOL News |
7.8 |
22,524 |
| Yahoo! News |
7.2 |
35,846 |
| Economist.com |
6.5 |
789 |
| MSNBC Digital Network |
6.2 |
35,184 |
| Google News |
5.5 |
11,356 |
| Netscape |
5.3 |
1,947 |
| Breitbart.com |
5.2 |
2,318 |
| Gannett Newspapers, Newspaper Division |
4.9 |
14,629 |
| WorldNow |
4.9 |
7,523 |
| NYTimes.com |
4.5 |
21,340 |
| Townhall.com |
4.5 |
1,181 |
| Media General Newspapers |
4.5 |
1,459 |
| worldnetdaily.com |
4.4 |
962 |
| Star Tribune |
4.3 |
2,337 |
| IB Websites |
4.2 |
5,943 |
| Pittsburgh Post-Gazette |
4.2 |
842 |
| Milwaukee Journal Sentinel |
3.9 |
1,359 |
| Real Clear Politics |
3.8 |
1,794 |
| Newsmax.com |
3.8 |
3,375 |
| washingtonpost.com |
3.7 |
9,204 |
| Zwire |
3.7 |
1,539 |
| TWC News Websites ^ |
3.7 |
1,110 |
| USAToday.com |
3.7 |
10,785 |
| ksl.com |
3.6 |
754 |
| Hearst Newspapers Digital |
3.5 |
7,955 |
| Gannett Broadcasting |
3.4 |
4,735 |
^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month-to-month as a result.
Subscription Options
You are not logged in, so your subscription status for this entry is unknown. You can
login here.
|
|