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August 19, 2008
Drudge Holds No. 1 Spot in Sessions per User; Pittsburgh, Buffalo Join List
Data from Nielsen Online - July 2008
The Drudge Report held onto the No. 1 spot in July in monthly sessions per user among Nielsen Online’s Top 30 Current Events & Global News Destinations, slipping just slightly from last month to 20.5 sessions per user from 21.2 last month.
In the top 10, Daily Kos slipped a few places, leaving room for Fox News Digital Network to jump into the No. 2 spot. The Deseret Morning News dropped a few notches as well.
Nielsen Online provides these numbers to the Newspaper Association of America on a monthly basis, showing traffic and sessions per person* to the top 30 sites in the “News” category based on July 2008 numbers. It takes into account U.S. home and work Internet usage, and it shows both unique visitors to each brand or channel and sessions per person.
Newspapers
This month, 12 of the top 30 from Nielsen are newspaper companies, up from 10 last month. New newspaper additions to the top 30 were The Buffalo News (3.9 sessions per user) and The Pittsburgh Post-Gazette (4.0 sessions per user).
The Milwaukee Journal-Sentinel made the biggest move this month, jumping from 23rd place to 15th. Nielsen Online reported the newspaper now has an average of 5.1 sessions per user.
Other newspaper moves on the list from last month to this month:
- Gannett’s Newspaper Division moved down just slightly, from 13th place to 15th.
- The Star Tribune moved up to 14th place from 15th.
- The New York Times moved to 20th place, down four spots.
- Media General moved up spots to 16th.
- USAToday.com moved down to 28th from 24th.
- The St. Louis Post-Dispatch and Cox Newspapers remained in 28th and 30th place, respectively.
* Note on the following numbers: Auto-refresh features on Web sites (i.e. when a Web site page reloads automatically) does not increase the number of sessions. For more information about the metrics, go to www.netratings.com
^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month-to-month as a result.
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| Brand or Channel |
Sessions per Person |
Unique Audience (000) |
| 1. DrudgeReport.com |
20.5 |
3,254 |
| 2. Fox News Channel |
8.2 |
11,540 |
| 3. CNN Digital Network |
8.1 |
32,977 |
| 4. AOL News |
7.9 |
22,010 |
| 5. Daily Kos ^ |
7.7 |
875 |
| 6. Yahoo! News |
7.2 |
35,225 |
| 7. ksl.com ^ |
6.9 |
973 |
| 8. Google News |
6.3 |
10,776 |
| 9. Netscape |
6.0 |
1,617 |
| 10. MSNBC Digital Network |
5.7 |
37,516 |
| 11. Deseret Morning News ^ |
5.6 |
931 |
| 12. Star Tribune |
5.5 |
1,536 |
| 13. Milwaukee Journal Sentinel ^ |
5.1 |
1,311 |
| 14. Media General Newspapers |
5.1 |
1,699 |
| 15. Gannett Newspapers/Newspaper Division |
5.0 |
13,254 |
| 16. TWC News Web Sites ^ |
4.8 |
975 |
| 17. Breitbart.com |
4.3 |
2,743 |
| 18. NYTimes.com |
4.3 |
19,513 |
| 19. Hearst Newspapers Digital |
4.3 |
8,225 |
| 20. Townhall.com |
4.1 |
1,035 |
| 21. WorldNow |
4.1 |
9,070 |
| 22. Newsmax.com |
4.1 |
3,192 |
| 23. Real Clear Politics |
4.1 |
1,033 |
| 24. IB Web Sites |
4.0 |
5,633 |
| 25. Pittsburgh Post-Gazette |
4.0 |
1,027 |
| 26. USAToday.com |
3.9 |
10,404 |
| 27. Gannett Broadcasting |
3.9 |
5,010 |
| 28. St. Louis Post-Dispatch ^ |
3.9 |
1,014 |
| 29. The Buffalo News |
3.9 |
417 |
| 30. Cox Newspapers |
3.6 |
5,842 |
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