Competitive Media Index
Percent of adults reached |
||||
| Year | Daily Newspaper1 | Prime Time TV2 | Morning Drive Radio3 | Prime Time Cable4 |
|---|---|---|---|---|
| 1996 | 58.8 | 45.3 | 25.5 | 11.0 |
| 1997 | 58.7 | 42.4 | 25.4 | 10.4 |
| 1998 | 58.6 | 40.8 | 25.7 | 10.3 |
| Spring 1999 | 57.9 | 39.6 | 25.5 | 10.5 |
| Fall 1999 | 56.9 | 38.5 | 24.5 | 11.3 |
| Spring 2000 | 56.2 | 37.8 | 23.4 | 12.0 |
| Fall 2000 | 55.1 | 38.1 | 23.1 | 12.2 |
| Spring 2001 | 53.5 | 38.6 | 22.9 | 12.2 |
| Fall 2001 | 54.3 | 38.8 | 21.9 | 12.9 |
| Spring 2002 | 55.5 | 38.6 | 22.5 | 12.6 |
| Fall 2002 | 55.4 | 39.0 | 22.3 | 13.2 |
| Spring 2003 | 55.1 | 39.4 | 22.1 | 13.9 |
| Fall 2003 | 54.1 | 38.9 | 21.9 | 14.0 |
| Spring 2004 | 53.4 | 38.2 | 21.7 | 14.4 |
1. Average day readership
2. Average half hour
3. Average quarter hour
4. Average half hour
Source: Scarborough Research Top 50 Market Report
Prepared by NAA Research Department
Note: Radio drive times reflect Monday-Friday average quarter hour
2. Average half hour
3. Average quarter hour
4. Average half hour
Source: Scarborough Research Top 50 Market Report
Prepared by NAA Research Department
Note: Radio drive times reflect Monday-Friday average quarter hour
