DAILY NEWSPAPER READERSHIP TRENDS


     Total Population 
 Average Weekday Readership 
  (in thousands)              ( in thousands)  
Year
Total 
Adults
Men 
Women 
  
Total Adults
% of population
Men
% of population
Women
% of population
   
1998* 
134,992
64,972
70,021
79,046
58.6
40,442
62.2
38,624
55.2
1999
 136,575
65,785 
70,790 
77,680 
56.9 
39,860 
60.6 
37,821 
53.4 
2000
138,937
66,922
72,014
    
76,596
  
55.1
39,330
  
58.8
37,267
51.7

 

*Beginning in 1998, readership data is  based on the top 50 markets measured by  Scarborough Research and are not directly comparable to previous years.
To view 1964 - 1997 national data, click here.

Prepared by NAA Research & Readership Department  (Rev. 01/2001)

Comments or questions, e-mail: johnw@naa.org or Lecheng Li at: lil@naa.org